We’re all responsible of dropping hours researching key phrases and fixing markup—duties that AI can already do sooner and, frankly, higher.
Under you’ll discover 10 ChatGPT web optimization instruments; A group of MCPs and customized GPTs that plug straight into your workflow, cut back the grunt work, and enable you to deal with making all-around higher web optimization choices.
Pricing: ChatGPT Plus/Group plan ($20+/mo)
The superior Aleyda Solis constructed the “Content material Helpfulness and High quality web optimization Analyzer” to make it simpler for SEOs to guage how effectively a web page meets Google’s content material high quality and helpfulness standards, and the way it stacks up in opposition to opponents.
You simply drop in a URL and the question you wish to rank for, and it returns a structured evaluation masking helpfulness, experience, relevance, content material depth, and general manufacturing high quality.
Consider it as a kind of E-E-A-T marketing consultant, providing you with sensible and particular enchancment concepts, like including interactivity, updating stale sections, or bettering real-world examples.
It’s basically a fast technique to spot why your web page is likely to be underperforming and what to repair first.
Instance use instances
- Evaluate your content material in opposition to competitor pages: Spot the place rival pages outperform you on helpfulness, readability, freshness, or depth.
- Discover gaps holding again rankings: See lacking components—outdated information, weak explanations, skinny manufacturing high quality—that could be hurting relevance to your goal question.
- Strengthen E-E-A-T indicators: Consider how effectively your web page demonstrates expertise, experience, and authority, and get solutions to enhance them.
- Prioritize content material updates: Use the Analyzer to shortly determine which updates may have the most important affect on search visibility.
If you would like extra SERP pleasant suggestions on the best way to enhance your content material, you too can attempt operating it by Ahrefs AI Content material Helper.
You simply provide your focus key phrase, article URL, and choose the matching search intent, and in return you’ll get a listing of particular suggestions on the best way to fill subject gaps in your article.
Then toggle on the “Highlights” characteristic to see precisely which sentences want enriching.
Pricing: ChatGPT Plus/Group plan ($20+/mo). GA4 free; GA360 enterprise/premium (Begins $50K/yr)
The Google Analytics MCP lets ChatGPT or Claude pull actual GA4 knowledge on command.
As an alternative of wrestling with these clunky GA4 studies, you’ll be able to set it up, ask it questions, and get actual analytics pulled straight from the GA Information API in return.
The group at ProAnalytics used the Google Analytics MCP to research conversion conduct throughout visitors sources.
By asking ChatGPT to interrupt down add-to-cart → buy charges by supply/medium, they shortly discovered their greatest and worst-performing channels: Fb Enterprise/Referral, and Direct/No Medium.
In addition they went deeper and came upon which particular classes and merchandise had been most accountable for cart abandonment: cameras (Canon EOS 5D) and MP3s (iPod Shuffle).
Supply: ProAnalytics
Instance use instances
| Use case | Immediate instance | Description |
|---|---|---|
| Discover high-traffic however weak-engagement pages | “Which touchdown pages get probably the most visitors however have the best bounce charges?” | That is nice for locating pages that rank however fail to have interaction customers—i.e. your greatest opps for content material or UX enhancements. |
| Evaluate natural vs. paid efficiency | “Present me tendencies in natural search visitors in comparison with paid during the last quarter.” | Measure how efficient and sustainable your natural visibility is vs. advert spend. |
| Map pre-conversion navigation paths | “What are the commonest navigation paths earlier than conversion?” | Learn how natural guests transfer by your web site, to make choices on inside linking and content material optimization. |
| Spot top-performing content material | “Which content material retains customers engaged the longest?” | Spot high-performing pages that entice and retain natural guests—then mannequin future content material round them. |
| Observe worldwide visitors development | “What nations are contributing probably the most to my visitors development?” | Pinpoint the place your natural visibility is increasing geographically, so you may make higher choices on worldwide concentrating on and localization. |
Pricing: ChatGPT Plus/Group plan ($20+/mo) + Ahrefs subscription ($129–$449/mo)
Till lately, AI assistants may solely guess visitors stats and search insights primarily based on outdated coaching knowledge.
However now with Ahrefs MCP, assistants like ChatGPT and Claude have instantaneous entry to actual web optimization knowledge.
They enable you to pull insights on traffic-growth tendencies, spot competitor gaps, and even unify knowledge from totally different instruments so you’ll be able to analyze every little thing in a single place.
Meaning no extra exporting or copying and pasting key phrases into spreadsheets.
You’ll be able to chat to the precise knowledge as when you had been searching for recommendation from an web optimization marketing consultant, asking questions like:
- “What key phrases am I closest to rating for however not but profitable?”
- “Which competitor pages are stealing my visitors—and why?”
- “What fast wins may enhance my natural visitors this month?”
- “Which pages ought to I replace first for the most important rating raise?”
- “The place does my content material miss search intent in comparison with prime outcomes?”
Learn our arrange directions to grasp the best way to join ChatGPT to the Ahrefs MCP, or alternatively watch this video by Chris Lengthy, Co-Founding father of Nectiv.
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I’m so excited, I’m shaking proper now! @ahrefs launched an MCP which suggests you’ll be able to DIRECTLY CONNECT ChatGPT to have it carry out web optimization evaluation: pic.twitter.com/wFYyo1ya63
— Chris Lengthy (@chris_nectiv) September 18, 2025
Tip
Begin your immediate with “Please use the Ahrefs MCP to…” to make sure ChatGPT doesn’t hallucinate the info, and really calls the Ahrefs API.
This was Chris Lengthy’s response when he realized he may hand off deep web optimization analysis to Ahrefs and Claude…
And he did one thing very cool with it.
As an alternative of exporting competitor key phrases, cleansing them up, and clustering them in a spreadsheet, he simply uploaded the information and requested the AI to “make sense of every little thing.”
Utilizing Ahrefs knowledge through the MCP, it grouped 1000’s of key phrases into significant subject clusters, ranked these clusters by visitors potential, and even produced a bubble chart exhibiting which classes had been “straightforward wins” versus “excessive worth.” This type of workflow would normally take hours, if not days. The combo of Ahrefs + AI means now it takes minutes.
Instance use instances
| Use case | Immediate instance | Description |
|---|---|---|
| Discover content material replace alternatives in SERPs with out AI Overviews | “Present me 20 pages on (instance.com/weblog/) which might be dropping natural visitors, already rank for low-difficulty key phrases, and whose prime key phrase doesn’t set off an AI Overview.” | Discover pages the place updates have a greater probability of bettering rankings and clicks, with out competing in opposition to AI Overviews. |
| Discover quick-win, high-visibility content material to optimize | “What key phrases is (instance.com/weblog/) rating for in positions 4–10 (web page 1 however not prime 3) which have search quantity over 1,000?” | Pinpoint pages already near breaking into the highest 3—your best alternatives for quick, measurable positive factors. |
| Get well-liked but low-competition key phrase concepts | “Give me 50 key phrase concepts associated to ‘content material advertising’ with search quantity 500–5,000 and issue underneath 30.” | Generate massive, high-quality key phrase lists to construct or develop content material hubs with out battling high-competition phrases. |
| Audit and optimize inside hyperlinks | “Which pages on my web site (instance.com/weblog/) have probably the most inside hyperlinks, and are there vital pages being under-linked?” | Rapidly floor robust and weak inside linking patterns so you’ll be able to enhance authority move to pages that want it most. |
You’ll be able to even take these insights and feed them into your content material creation.
For instance, when you’ve educated a customGPT in your model tips and product universe, feed Ahrefs’ key phrase/subject knowledge into it to assist write search-optimized outlines and first-pass drafts.
Pricing: ChatGPT Plus/Group plan ($20+/mo)
Lately, some corporations have been creating experimental LLM information pages—structured net pages that give AI fashions clear, correct details about a model or entity.
The concept being these pages (hopefully) get cited extra steadily and precisely by AI assistants. ¹²³
The Data Web page Generator is a ChatGPT web optimization software constructed by CEO of Pocket book Company, Steve Toth
It’s basically a customized GPT that helps SEOs and entrepreneurs auto-create LLM-info pages.
You simply ship it your area in a ChatGPT chat window, and it sends you again a structured model info web page, that includes official model info, core service choices, shopper portfolio information, aggressive benefit information, and extra.
I ran the Ahrefs area by the Data Web page Generator, and it returned tons of particulars about Ahrefs drawn from pages all through our web site, in addition to off-site mentions.
An fascinating characteristic of the Data Web page Generator is the clear directions it offers to AI assistants—virtually like a immediate injection.
Instance use instances
- Create a clear “supply of reality” for AI: Assist AI assistants pull correct, up-to-date model information.
- Enhance your probabilities of being cited by AI instruments: Structured pages are simpler for fashions to parse and reference.
Management how AI describes your organization: Hand AI assistants clear, express directions which might be thought to information model messaging in AI solutions. - Observe the visibility of a single URL: Extra simply monitor mentions and AI citations.
Advertising is a means of trial and error. Even when LLM information pages don’t work completely, having this type of web optimization software in ChatGPT helps you take a look at and be taught which strategies do transfer the needle in the case of AI visibility.
Pricing: ChatGPT Plus/Group plan ($20+/mo). Ahrefs Content material Equipment add-on (Begins $99/mo) for entry to AI Content material Helper.
Our Director of Content material, Ryan Regulation, has constructed two ChatGPT web optimization instruments; one for content material temporary creation, and the opposite for making a “30%” article define.
Each customGPTs enable you to pace up content material creation, and are primarily based on the ChatGPT-based AI content material creation workflow Ryan outlined on the Ahrefs Podcast.
Ahrefs Temporary Bot works by asking you easy questions on your content material thought, when you’ve equipped it together with your goal key phrase, headline, and purpose.
Lately, I’ve been noodling on the subject of “Vibe advertising”, so I submitted that as my key phrase.
It additionally offers you the chance to stick in suggestions and subject solutions from Ahrefs’ AI Content material Helper.
For these unfamiliar, the AI Content material Helper reveals you the entities, key phrases, and intent of the top-ranking pages within the SERPs to your chosen key phrase.
Ahrefs Temporary Bot basically prompts you to consider content material in the appropriate manner. It gained’t do the heavy lifting for you, however it’ll information you in the appropriate path.
When you’ve answered all the questions, you’ll be left with a short, which you’ll be able to take over to the Ahrefs 30% Bot, to get a fully-fledged content material define.
This bullet-point define is constructed to observe some writing greatest practices and structural ideas like “PAS” introductions (“Downside > Agitate > Answer”), or BLUF paragraphs (Backside Line Up Entrance).
It opens your content material in ChatGPT Canvas, to be able to spotlight, remark, and chat about your edits.
For instance, right here’s an article define on “MCP servers”
And Ryan has constructed a 3rd ChatGPT web optimization software—The 90% Bot—that helps you flip that 30% define right into a first-draft weblog submit.
Instance use instances
- Flip imprecise content material concepts into publish-worthy content material: Use it when a subject feels fuzzy and also you want a transparent angle, objective, and construction earlier than you write.
- Construct briefs for writers or freelancers at scale: Create high-quality briefs with out spending 30–45 minutes crafting each manually.
- Refine underperforming or outdated articles: Feed a key phrase from an current submit into Temporary Bot to rethink the angle, make clear the purpose, and produce a greater structured define for an replace.
- Create constant outlines for content material hubs: Use Temporary Bot to create content material “hubs” or a themed sequence that require constant construction, messaging, and depth throughout a number of articles.
Pricing: ChatGPT Plus/Group plan ($20+/mo)
Senior web optimization Specialist, Amanda Jordan, constructed the Schema Advisor—a customized GPT educated on Schema.org and trusted web optimization guides—to assist entrepreneurs create correct, ready-to-use structured knowledge for any webpage.
You simply hand it a URL or area, and it’ll establish probably the most related Schema.org sort to your web page—whether or not that’s BlogPosting, Product, or SoftwareApplication.
It then generates clear, validated JSON-LD schema markup you’ll be able to drop straight into your web site.
Every advice comes with clear explanations, so you’ll be able to perceive what each schema sort and property means—and why it issues for web optimization.
It additionally flags lacking or weak components like absent logos or incomplete metadata, so you’ll be able to fill gaps earlier than they trigger issues.
As you utilize it, it helps you find out how structured knowledge matches into technical web optimization and the best way to apply it throughout your web site.
Instance use instances
- Troubleshoot rich-result drops: If a web page loses FAQs, how-tos, or product snippets, use it to search out lacking or weak components that could be accountable.
- Clear up messy or outdated structured knowledge: Use it to identify incorrect properties, deprecated varieties, or incomplete fields that may very well be hurting rich-result eligibility.
- Validate schema earlier than launching new pages: Run draft product, weblog, or characteristic pages by The Schema Advisor to ensure markup is right earlier than publishing.
- Standardize schema throughout massive websites: For groups managing a whole bunch of URLs, use it for constant JSON-LD patterns for related web page varieties.
Pricing: ChatGPT Plus/Group plan ($20+/mo) + AlsoAsked API Developer Tier entry ($49+/mo)
Metehan Yeşilyurt has constructed a strong MCP integration for AlsoAsked, letting you pull real-time Folks Additionally Ask (PAA) knowledge immediately into ChatGPT or Claude.
It returns full PAA query timber with follow-ups and deeper branches, so you’ll be able to map search intent the identical manner customers really discover a subject.
It’s helpful for researching search intent, evaluating how questions change throughout areas, and uncovering content material gaps immediately inside your AI assistant.
When you do any type of PAA analysis, native web optimization, or multi-market content material planning, it principally turns ChatGPT into a quick, on-demand PAA engine.
Simply constructed an AlsoAsked MCP server that brings “Folks Additionally Ask” insights immediately into AI!
Now I can analysis PAA questions, analyze search intent, and uncover content material gaps with out leaving my AI assistant. Worldwide web optimization is now sooooo straightforward!
Geographic concentrating on included… pic.twitter.com/ZXxvgbSlRM
— Metehan Yesilyurt (@metehan777) June 9, 2025
And it comes with some extra superior use instances…
Instance use instances
- Discover questions with geo-targeted intent: Drop in coordinates to see how questions change by market—e.g., “restaurant PAAs” in Texas vs. NYC return utterly totally different considerations round worth, delicacies, and opening hours.
- Optimize solutions for worldwide markets: Evaluate German vs. Spanish PAAs for health queries to uncover market-specific angles like “dwelling exercises with out tools” vs. “gymnasium routines for learners.”
- Do scaled content material hole evaluation: Bulk-pull PAAs round your subject, cluster them together with your assistant, and spot solutions opponents haven’t coated.
- Create SERP-guided content material: Flip PAA timber into article outlines, FAQ sections, or help content material that mirrors actual person journeys.
Pricing: ChatGPT Plus/Group plan ($20+/mo) + Findable subscription (from $49/mo)
The Technical web optimization MCP was certainly one of Product Hunt’s Day by day High Merchandise.
It’s a copilot for technical web site audits that plugs immediately into Claude, ChatGPT, and different MCP-ready brokers.
As an alternative of manually operating crawl checks, Core Net Vitals checks, and robots.txt visibility audits one URL at a time, it automates the entire workflow—batch-scanning a whole bunch of web sites and returning clear summaries.
When you’re prospecting, evaluating opponents, or reviewing a messy shopper web site, it pulls every little thing right into a single report—crawlability, PageSpeed knowledge, sitemap and schema checks, AI crawler visibility, and extra.
Tip
We’d want to take a look at our weblog class pages and glossary pages! Instance use instances
- Audit a brand new shopper web site in minutes: Run a full crawl, verify Core Net Vitals, validate sitemaps, and floor main tech points immediately—excellent for onboarding or pitching.
- Troubleshoot sudden visitors drops: Use the MCP to verify for points like failing CWV metrics, lacking schema, incorrect canonical tags, or sitemap errors.
- Monitor AI crawler accessibility: Rapidly see whether or not your web site is seen to main AI crawlers and see the place blocking or misconfiguration may hurt AI visibility.
- Pace up large-scale web site cleanups: For groups dealing with massive or messy websites, the Technical web optimization MCP can be utilized to verify a whole bunch of URLs for damaged tags or gradual pages—one thing that might normally take hours.
Pricing: ChatGPT Plus/Group plan ($20+/mo)
YouTube is the world’s second-largest search engine, an everyday fixture in Google’s outcomes, and the most-cited area in AI Overviews and AI Mode. Stronger watch time makes your movies extra seen throughout YouTube, Google Search, and the AI assistants that lean closely on its content material.
Steve Toth’s Watch Time Optimizer is a GPT agent that rewrites your YouTube scripts to extend retention.
It analyzes a YouTube transcript, flags weak hooks or gradual sections, and injects intrigue loops, and stronger narrative pacing so viewers keep longer—certainly one of YouTube’s largest rating components.
YouTuber Matt Diggity says he’s been “utilizing it on each video,” after seeing the way it tightened his openings and boosted engagement.
Instance use instances
- Strengthen weak openings: Use the Watch Time Optimizer to tighten hooks so fewer viewers drop off within the first 10–20 seconds.
- Add intrigue loops to maintain folks watching: Insert instructed suspense or open questions that naturally push viewers ahead.
- Repair gradual or repetitive sections: The GPT flags moments that lose momentum and suggests tighter, extra partaking rewrites.
- Rewrite sponsor segments for higher retention: Use the WTO tricks to combine adverts extra easily into the story, and cut back mid-video drop-offs.
- Flip uncooked transcripts into structured scripts: Use it to transform messy spoken textual content into a transparent, high-retention video format.
Pricing: ChatGPT Plus/Group plan ($20+/mo)
The Digital Content material Tuner is a customized GPT constructed by web optimization professional Montserrat Cano to assist different SEOs and content material entrepreneurs give you localized content material concepts for the UK, US, Canada, and Australia.
It’s designed for groups publishing throughout a number of English-speaking areas who want content material that feels “proper” for every viewers, and never simply phrases rewritten with a distinct spelling.
It tailors solutions to every area’s tendencies, language variations, and cultural context.
Montserrat stress-tested the software with a gaggle of SEOs and strategists throughout all 4 markets.
Their suggestions helped the software get UK–US phrasing proper, and keep away from angles which may really feel culturally off, insensitive, or simply irrelevant—like suggesting an sentence about ‘preserving valuables in your boot,’ which is stable car-safety recommendation within the UK, however a really odd vogue tip within the US.
Language Filter in Ahrefs Key phrases Explorer
For instance, you’ll be able to have a look at Spanish or French search demand inside the US, or see how key phrase tendencies differ between English and French audio system in Canada. This opens up much more correct worldwide key phrase analysis, particularly for markets the place a number of languages form search intent. Instance use instances
- Generate region-specific content material angles: Tailor concepts to regional expectations, tendencies, and viewers wants.
- Adapt one thought for a number of markets: Rapidly localize tone, phrasing, and emphasis.
- Sense-check cultural or political nuance: Stop missteps by discovering terminology or framing that won’t land effectively in particular areas.
- Construct market-relevant subject clusters: Uncover subtopics that mirror every market’s considerations, laws, and native context.
Closing ideas
Whether or not you’re pulling reside knowledge from Ahrefs, structuring model information for LLMs, or tightening your content material workflow, the instruments on this checklist will present what’s doable when ChatGPT plugs immediately into the platforms you already rely on.
Finally, while you use customGPTs, MCPs, and AI visibility instruments, you spend much less time wrangling knowledge and extra time on the vital stuff.
