10 genius e book touchdown pages that get readers downloading

Take a look on the chart beneath to see the common conversion fee in your trade, and that ought to provide you with a goal to intention for. (And in case you’re searching for examples on methods to increase your conversion charges, we’ve obtained you lined.)

You may be questioning: Ought to all ebooks have touchdown pages? You wager! Paid, free, lengthy, quick—all ebooks are stunning and deserve their very own touchdown web page. This is applicable whether or not the e book itself is the product (like an EPUB file you purchase to learn in your Kindle) or gated content material (like a PDF you obtain in alternate in your electronic mail) that’s half of a bigger advertising and marketing technique.

Merely put: a touchdown web page is a vital instrument for producing leads and  maximizing conversions in your e book.Let’s have a look at some e book touchdown web page examples, most of which had been inbuilt Unbounce.

1. Unbounce: A information to A/B testing 

Yup, that is our child. We created an e book that busts the myths about how tough or anxious it’s to make use of A/B testing to enhance your touchdown pages, then put collectively a touchdown web page to showcase the e book. 

Why we love this e book touchdown web page instance

Placing apart our moderately apparent (however nonetheless legitimate) bias, we expect this lead magnet e book touchdown web page is fairly darned nifty for these causes:

• The headline is huge, daring, and clear about the principle good thing about the e book: methods to use A/B testing for higher outcomes (with much less). 
• The secondary copy slightly below the headline gives extra particulars about this message, in addition to another particulars concerning the e book.
• Proper beside the header copy is a hanging hero picture, showcasing the e book’s cowl and additional talking to how A/B testing doesn’t need to be a quest.

Beneficial studying: 10 A/B testing examples and case research to encourage your subsequent check

• There are not any distracting hyperlinks that might lead readers astray—as an alternative, the one hyperlinks on the touchdown web page are the a number of CTA buttons, all of which result in the shape in the midst of the web page.
• The shape solely has a small variety of fields to fill in, which reduces friction and makes it extra seemingly that readers will fill it out. All they need to do is enter their identify and electronic mail, verify a few packing containers, after which they’re in.
• If the highest a part of the web page hasn’t already satisfied readers concerning the worth of this e book, the underside half of the web page goes deeper into its foremost advantages. This helps persuade readers that getting this free e book is value their time.

Joanna Wiebe and her group at Copyhackers have established themselves as some of the educated voices within the advertising and marketing copywriting trade.

Why we love this e book touchdown web page instance

The sturdy, benefit-driven headline works alongside the title of the e book to seize your curiosity. 

Whether or not you’re an skilled copywriting veteran or somebody who’s simply constructing their writing profession, it’s important to have an understanding of how copy and design can work nicely collectively. The copy even explicitly spells this out: “…increase your worth as a double-threat conversion professional.”

As you may anticipate from an professional and skilled copywriter, the touchdown web page’s CTAs use fascinating and personality-filled messaging. How will you resist a CTA like “Be twice as badass with persuasive design chops”?

This e book obtain touchdown web page was created by TN Advertising for Out of doors Images Information (OPG)—a group and useful resource for nature and wildlife photographers. Their wide selection of video programs is designed to show, problem, and encourage shutterbugs of all ability ranges.

Why we love this e book touchdown web page instance

What’s the very first thing you discover above this web page? For us, it’s the hanging hero picture. Not solely is it a cool visible, but it surely additionally tells us fairly a bit concerning the obtain earlier than we’ve scrolled or learn something.

First off, the daring colour and distinction recommend this “important” e book is bursting with fascinating visuals that may encourage photographers to actually unleash their creativity.

Second, the silhouetted digicam tells OPG’s splendid viewers (pictures buffs) that this content material is geared particularly towards them.

Third, by showcasing the e book on a pill, guests instantly perceive that they’ll have the ability to entry it on their machine of selection.

All issues stated, this touchdown web page packs a punch. It invitations guests to visualise themselves each with the e book in hand and within the footwear of the photographer on the duvet. And that’s all occurring above the fold.

As soon as guests begin to scroll, it’s straightforward to see precisely what the e book affords. If the web page seems image-heavy to you, keep in mind that’s the purpose: it appeals to photographers and gives a peek on the promised visuals. It’s additionally clear that it is a free obtain, which is a useful distinction on condition that a lot of their video content material is paid.

A fast notice about social sharing: OPG is a community-based group, so it is sensible that they included social buttons on the touchdown web page for this e book. It’s a easy design selection that encourages readers to unfold the phrase with fellow pictures buffs.

That stated, it’d be fascinating to check how shifting social buttons to the affirmation web page impacts downloads and site visitors. Wouldn’t guests be extra prone to share an e book after they’ve learn it? 

This touchdown web page comes from one other photographer-friendly platform. Photobiz is an easy-to-use web site builder for skilled and aspiring photographers who wish to develop their enterprise. Photobiz helps photographers showcase their portfolios, win over shoppers, and ebook extra jobs.

Why we love this e book touchdown web page instance

As with the OPG instance above, the only discipline obtain type retains issues mild and welcoming. It’s additionally loaded with related info—with out feeling crowded. That is partly because of the easy-to-skim structure and sensible colour blocking.

Readers immediately know what the provide is (23 templates), and the worth is clearly highlighted with particular use instances (cowl photographs, Fb posts, Instagram posts). They even specify the format (PSD information—that are far more helpful than plain outdated JPEGs), so readers know precisely what they’re getting. 

By going above and past to outline their obtain as a group of templates, Photobiz builds belief and manages expectations.

Apart from what we will study from the touchdown web page itself, this instance is an efficient reminder that you just don’t must field your self in by sticking to the standard e book format. As a substitute, concentrate on creating content material that’s significant to your clients in no matter type may make sense—whether or not that’s a lookbook, course, interactive information, define, template, or one thing fully totally different.

Ah, one other incredible e book touchdown web page. This one comes from the stunning individuals at Taboola, a discovery platform for entrepreneurs and publishers. Taboola matches merchandise, providers, and messages to audiences and delivers related artistic to the proper individuals on the proper time.

Why we love this e book touchdown web page instance

The touchdown web page copy speaks on to entrepreneurs, utilizing repetition to essentially drive house the advantages of getting this e book—particularly, the way it’ll assist them pull off a discovery marketing campaign. Assaf Spiegel, Sr. Digital Advertising Supervisor at Taboola, says the touchdown web page performs a key position within the firm’s lead gen efforts.

“The intention was to supply potential advertisers with info on methods to create good campaigns,” he explains. “Curiosity within the content material featured on this web page clearly qualifies leads as related prospects for promoting with Taboola.”

This web page additionally will get factors for its nice design (it simply seems good). Coloration is used to cleanly break the web page into three skim-friendly sections, every with its personal orange CTA button that pops towards the background.

Spiegel credit Taboola’s proficient designers for the visible enchantment and provides that a lot of what we see on the web page is strategic. Extra particularly, he says his group needed to make sure that:

“First, the shape seems above the fold in each desktop and cell; second, a transparent CTA seems a number of occasions on the web page; and, third, a secondary CTA seems on the footer—in case a person is able to create an account immediately.”

It’s additionally value noting that the factors beneath “Increase site visitors like a professional” set expectations by explaining what every of the 5 steps covers. Whether or not it’s fast bullet factors or a listing of chapter titles, offering any such high-level overview is a fast technique to inform guests what’s within the ebook and what they’ll achieve from it.

This e book touchdown web page was created by Impraise, a efficiency administration platform for enterprise house owners and group leads who wish to encourage and join with their individuals. Impraise helps groups develop collectively by making it simpler to have these essential (however typically powerful) talks about efficiency, targets, {and professional} development.

Why we love this e book touchdown web page instance

At first look, there’s not an entire lot happening with this touchdown web page. There aren’t any flashy pictures or daring claims. Actually, except for an image of the e book cowl (and an identical pop of colour on the high of the web page), there’s just one ingredient that stands out: the orange obtain button.

As for structure, the web page deliberately offers equal house to the e book info and the obtain type. This balanced design permits guests to scan for related info with out getting pulled away from the obtain type.  

In different phrases: This web page is straightforward however practical. It tells readers what the e book will train them (which solutions why they need to obtain it) and provides them a transparent step ahead (i.e., fill out the shape and get the obtain). Whether or not or not the same method could be efficient in your case relies upon totally on who your viewers is and what they’re searching for.

It really works nicely for this marketing campaign as a result of the target market isn’t all that fascinated by Impraise or their product (at the least, not but). Managers and enterprise house owners who click on on an advert for this e book wish to study concerning the “proper suggestions mindset for managers,” however they aren’t able to pay for an answer. By downloading this e book, readers willingly establish themselves as problem-aware leads.

As you possibly can see above, there’s not a lot hiding beneath the fold, both. However scrolling does reveal a little bit of context and a hyperlink to the web site, which helps forestall site visitors from bouncing. If somebody is additional alongside within the funnel, there’s the next probability they received’t need this e book—however they may click on via to study extra about Impraise’s software program.

This web page was created by an company referred to as Rocket to advertise Smarter Marketer by David Lawrence and James Lawrence. On this case, the provide is a real-live ebook, out there as each a hardcover product and a Kindle obtain.

Why we love this e book touchdown web page instance

In comparison with the opposite touchdown pages we’re taking a look at right now, this instance is by far the longest. Typically much less is extra, however on this case, extra is excellent. Your entire web page is loaded with tons of social proof, writer credentials, and sneak peeks into the content material. 

One of many causes this works so nicely is that Smarter Marketer isn’t a free obtain—it’s an precise ebook, with a ton of worth for readers. (Although this doesn’t imply the ebook isn’t additionally a sensible technique to promote Rocket.) So, moderately than maintaining issues quick and candy, this web page makes an effort to reply any questions a reader may need. 

In a manner, the touchdown web page replaces what may in any other case have been a generic Apple or Shopify product web page. Nevertheless, as a result of it’s a devoted touchdown web page on the coronary heart of a paid marketing campaign, Rocket has the house and adaptability to make a bolder argument for why entrepreneurs can purchase the ebook.

It checks each field on the checklist of greatest practices we talked about earlier. This instance is as a lot a gross sales web page as it’s a touchdown web page.

This instance by Optimonk brings us again to conventional e book territory. A versatile instrument for on-line retailers, Optimonk makes use of perfectly-timed messages to assist on-line shops drive gross sales and scale back cart abandonment.

Why we love this e book touchdown web page instance

Regardless of its clear design, this web page has fairly a bit happening. Proper off the bat, guests are pulled in by a daring header, a first-person CTA (written from the reader’s perspective), and an invite to “see what’s inside.” Anybody who’s able to obtain immediately can click on “I need my information without cost” to entry the shape on the backside of the web page.

Subsequent, Optimonk builds our confidence by providing social proof and acknowledging the credibility of testimonials vs. self-promotion (“Don’t take our phrase for it”).

Additional down the web page, the advantages of downloading the information are spelled out much more clearly. The graphic beneath reminds on-line sellers that this content material is, the truth is, made particularly for them and reveals that Optimonk understands the distinctive challenges going through on-line retailers.

That is in all probability our favourite a part of this touchdown web page. Discover how every lesson within the e book is offered as an answer that corresponds with a selected stage of the customer’s journey? This resonates with on-line retailers as a result of they’ll truly visualize the place the content material will are available helpful—and highlights worth by suggesting that the obtain incorporates relatable examples and use instances.

Curiously, that is the one instance that doesn’t truly say the identify of the e book. As a substitute, it focuses 100% on the advantages. 

This vibrant e book touchdown web page instance comes from Remodel, a health firm and app that provides customized applications (together with macro-based meal plans and one-on-one teaching) to assist individuals reside their greatest (and healthiest) lives.

Why we love this e book touchdown web page instance

Initially, can we take a second to acknowledge how on-brand this web page feels? (It simply seems wholesome, doesn’t it?) We love every little thing from the colours and imagery of contemporary produce to the clear traces and easy-to-read, grocery-inspired guidelines. 

Not solely is the hero shot vivid and colourful, but it surely additionally reveals the e book on a pill for context. The point of interest is the intense crimson CTA button, which merely reads “Get the e book.” That’s it—easy, clear, easy-to-follow directions.

By telling guests what’s contained in the obtain, this touchdown web page hits on key issues related to the target market and presents clear options (i.e., utilizing a eating regimen to handle weight reduction, construct muscle, and develop wholesome habits).

Additional down the web page, we’re greeted with a smiling picture of the authors. Placing a face (or two) to the e book makes the content material really feel extra approachable—which could be particularly highly effective for way of life and well being manufacturers. It permits guests to see that there are actual people behind Remodel’s aspirational applications.

Oh, hey—it’s us once more! We created this web page for our e book How you can Optimize Your SaaS Touchdown Pages. Really, we created two variations of this web page.

Why we love this e book touchdown web page instance

(Nicely, except for the truth that we made it. )

We all know in addition to anybody that relating to ebooks, it is advisable to present one thing actually worthwhile to get individuals over the hump of filling out your type. That’s why we recruited bona fide CRO professional, Talia Wolf, to develop essentially the most highly effective, useful SaaS touchdown pages information we may—and promoted her on one variant of our touchdown web page.

Our favourite factor about this touchdown web page is that it modifications relying on who’s lookin’ at it. 

So, in case you click on right here you may see the model above, that includes Talia. Otherwise you may see the model beneath. (And why not seize the information, when you’re at it?)

By combining the rules of optimization with the magic of machine studying, Good Site visitors robotically matches every customer to the touchdown web page most definitely to transform them. The good half is that after turning on Good Site visitors for this web page, each variants noticed a lift in conversions. 

In the case of touchdown pages for ebooks, what separates the very best of ‘em from the remainder of ‘em? Our favourite e book touchdown pages are designed round one aim: Get extra downloads. (However they’ve a number of different issues in widespread, too.)

Need to improve conversion charges? Decrease your cost-per-acquisition? Begin by following these greatest practices:

What’s on the coronary heart of all top-converting e book touchdown pages? A laser-focused name to motion that serves one clear goal. 

Don’t water down your name to motion with secondary hyperlinks or conflicting messaging. Together with multiple name to motion splits the customer’s consideration and eats into your conversion fee. Actually, it may scale back conversions by as much as 266%.

In case you do embrace multiple CTA (in all probability as a result of your web page entails a good quantity of scrolling), then all roads ought to result in obtain. 

Your guests want to stay round to transform—and it’s as much as you to present them a motive. You solely have lower than a minute to make a powerful impression, so your headline is your greatest probability to hook readers.

A quick headline is nice, but it surely additionally must be clear about what the subject is. As quickly as somebody visits your touchdown web page, they need to have the ability to inform that your e book is related to them.

Want some assist crafting headlines (and different items of copy) that’ll maximize conversion? Check out our AI-powered copy generator to create copy excellent for any scenario.

The very first thing they see is your hero shot—so it’s value placing a bit effort into selecting the very best pictures in your touchdown web page.

Use pictures in your touchdown web page to attract readers in and supply context. An image of the bodily ebook or (if it’s digital solely) the e book displayed on a tool helps guests see precisely what they’re getting. A “obtain” could be considerably intangible, so seeing it in use on a tool might help add worth.

Optimize by displaying off the advantages (i.e., what readers will study out of your ebook or the way it will enhance their lives) moderately than simply telling guests what the ebook is about (though, chapter overviews is usually a helpful technique to preview the content material if the ebook is substantial).

Put merely: most of your readers wish to know why earlier than they care about what. That is a type of “apparent” guidelines that some entrepreneurs nonetheless neglect about.

If ever there’s a time and place to be humble, your e book touchdown web page will not be it. Individuals are extra prone to obtain your e book in the event that they see that others have already completed so (and gotten actual worth from it). 

Opinions from different readers and testimonials from specialists are highly effective. Plus, 88% of shoppers belief on-line evaluations as a lot as suggestions from a pal. The one caveat right here is that any social proof must be legit. Your readers will scent B.S. a mile off. 

Gated content material shouldn’t be laborious to entry (or they’d name it…captive content material?). Make it as straightforward for readers to obtain your e book by maintaining lead gen varieties quick and candy. Solely ask for as a lot info as you want. Asking readers to leap via fewer hoops means extra downloads.

Now that you just’ve obtained tons of contemporary touchdown web page examples in your thoughts, let’s discuss how one can convey your imaginative and prescient to life.

It may be difficult (and time-consuming) to construct an attention grabbing touchdown web page from scratch. With a touchdown web page builder like Unbounce, you possibly can launch high-converting e book touchdown pages in a single afternoon—no dev required.

Sound good? Right here’s how one can construct your very personal e book touchdown web page with out consuming into these treasured dev sources. (In case you’re not a buyer, you can begin a free trial to see simply how straightforward it’s—and possibly even get your marketing campaign up and working.)

Step 1: Select a template

Begin with an e book obtain web page template and make it your individual. Alter colours, fonts, and replica to match your marketing campaign. Add pictures, drag, drop, and swap out components, or customise your type.

Step 2: Customise your settings

Get responsive: Need individuals to obtain your e book on cell? No drawback. Preview to ensure your touchdown web page seems nice on each machine.
search engine optimization settings: Select whether or not or not you need engines like google to have the ability to see and rank your touchdown web page. If that’s the case, optimize with a keyword-powered title and meta tags.
• Set a conversion aim: Whole downloads? Clickthrough fee? You resolve methods to measure your success.

Set your URL, preview, publish, and produce it to life. Simply add monitoring, customized scripts, and arrange integrations to move leads straight into your CRM.

Step 4: Optimize for much more downloads

• Scale with ease: Duplicate your touchdown web page with a single click on and alter to go well with every marketing campaign.
Discover your greatest system: Create totally different variations and cut up check (that is the place Good Site visitors is available in useful) to maximise conversions—whether or not your aim is click-throughs or lead gen.

As we talked about in Step 1 on methods to create an e book touchdown web page, beginning with a template is the best technique to kickstart your e book touchdown web page journey. Listed here are a few templates to spark some e book touchdown web page concepts:

Why this template is nice

On this template the massive, daring header shouts an attention-grabbing message. You’ll be able to ask a query, make a powerful assertion, or spotlight a key profit to pique the reader’s curiosity.
• The shape is small and friction-free, with solely two fields to fill out. In fact, you possibly can change this as you see match, however maintaining varieties as small as potential is mostly a good suggestion.