10 Greatest Gross sales Lead Databases to Purchase Leads in 2025 After Testing

Editorial Team
26 Min Read



30-Second Abstract

I examined the highest gross sales lead databases for 2025 and ranked them by accuracy, pricing, integrations, and usefulness.

Listed here are my prime 3 picks among the many 10 choices:

  • Saleshandy: Greatest all-rounder
  • Apollo: Robust possibility for emails
  • ZoomInfo: Sensible choice for enterprise scale.

Each gross sales group faces the identical battle.

  • Knowledge accuracy and freshness.
  • Overpaying for stale contacts.
  • Unreliable scraped information (hurts deliverability & belief)
  • And instruments that don’t combine.

The one approach to repair it’s with a dependable gross sales lead database.

However right here’s the issue: virtually each supplier claims to be the very best. So how have you learnt which one truly delivers?

I examined the highest gross sales lead databases myself and ranked them based mostly on accuracy, pricing, integrations, and total usability. 

Listed here are the 10 finest gross sales lead databases to purchase leads in 2025.



Prime Gross sales Lead Database: TOC

TL;DR: Greatest 5 Gross sales Lead Databases (My Advice)

I’ve made a fast comparability between the highest gross sales lead databases in order that it provides you with a good suggestion in a short while.

And hey, if it saved your time, I don’t thoughts a espresso 😉

Every instrument has its personal strengths, so to make it additional easy, listed here are the three instruments that I might select:

  • Saleshandy: A robust all-arounder attributable to its massive database, options, and pricing.
  • Apollo: Select in order for you extremely correct emails (not good with telephone numbers).
  • Zoominfo: Enterprise-focused platform with good options and information high quality.

I’ve shared my expertise with every of those instruments, together with different prime gross sales lead database software program out there under ⬇️.

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10 Greatest B2B Gross sales Lead Databases

Earlier than studying the checklist, please be aware the standards I used to rank them.

This will even make it easier to select which lead database for gross sales and advertising will match your wants:

  • Knowledge Accuracy: The information vendor ought to have a minimal information accuracy of 80% for e mail & telephone information.
  • Database Measurement & Protection: A bigger database = extra business/market protection = extra leads.
  • Authorized Compliance: Should adjust to international and regional privateness legal guidelines.
  • Knowledge Replace frequency: The Shorter the replace cycle = the brisker and correct the info.
  • Integrations supplied: Extensive integrations with CRMs and tech stacks will make it simple so as to add the instrument to your workflow.
  • Buyer help: How briskly is the help’s response? Do additionally they assist with onboarding?
  • Knowledge Varieties & Filters: (Whereas this isn’t needed, having it’s all the time a plus) Other than e mail and telephone numbers, what information it supply? Can embrace firmographics, technographics, and intent alerts.
  • Pricing: High quality information isn’t low cost, nevertheless it ought to supply good worth and never make a gap in your pocket.

Now that I’ve shared the guidelines, listed here are the very best B2B Gross sales information suppliers I’ve ranked based mostly on it:

1. Saleshandy Lead Finder (4.6⭐)

2. Apollo.io (4.7⭐)

3. Cognism  (4.6⭐)

4. Zoominfo (4.5⭐)

5. UpLead (4.7⭐)

6. ContactOut (4.5⭐)

7. Lusha (4.3⭐)

8. Rocketreach (4.4 ⭐)

9. Lead411 (4.5 ⭐)

10. Seamless (4.4 ⭐)

1. Saleshandy Lead Finder (4.6⭐)

Going with Saleshandy was simple.

It delivers what it guarantees: an enormous international database overlaying each main and area of interest industries throughout the US, EMEA, and APAC.

Database dimension: 700M+ B2B contacts from 60M+ firms with 98% accuracy!

As for locating information, I just like the AI search.

You’ll be able to simply kind a easy immediate (such as you’d do in ChatGPT), and Saleshandy units the appropriate filters to deliver up the leads you want. 

Moreover, you should use the superior filters for locating leads from hyper-specific industries.

Right here’s the kind of information you get with Saleshandy’s Lead Finder:

  • Work and private emails (real-time verified)
  • Telephone numbers
  • Job function, division, income, and extra
  • Location & business
  • LinkedIn and different social profiles 

And you already know the very best half? 

Credit are solely charged for verified emails!

You’ll even get credit refunded if the emails are inactive after verification! 

Other than that, you don’t need to depend upon different instruments to run your chilly e mail campaigns.

You’ll be able to import your leads straight right into a sequence, personalize your emails, and launch focused campaigns, all from one place. 

And even should you want different instruments, it has integrations with standard CRMs and different tech stacks.

Right here’s some insider data: Saleshandy is quickly going to launch AI enrichment, which is able to make it easier to to hyper-personalize your outreach!

Key options:

  • One of many largest B2B databases out there
  • AI Lead Finder with pure language prompts
  • Superior filters for exact focusing on
  • Actual-time e mail verification
  • Bulk reveal/export as much as 10k prospects
  • SOC 2 Kind II & ISO 27001 compliant
  • Integrations with HubSpot, Pipedrive, Zapier, and extra

Learn extra in regards to the instrument from our Saleshandy evaluate.

Pricing:

There’s a lifetime free plan that gives 5 credit per thirty days.

The entry pricing plan is $24/month (billed yearly) for 12,000 credit (yearly) with the Lead Starter bundle.

Further helpful options like Saleshandy’s chilly e mail software program, Inbox Radar by Saleshandy, and E mail Infra can be found as add-ons, permitting you to pay just for the providers you want.

Greatest for: Companies of all sizes, on the lookout for an reasonably priced, all-in-one lead era platform.

700+ Million B2B Contacts Ready For You!      [Start for FREE]

2. Apollo.io (4.7⭐)

Apollo is a gross sales intelligence platform that gives very correct e mail addresses (however falls quick with telephone numbers).

It helps you construct focused prospect lists, monitor shopping for intent in actual time, and enrich your CRM.

Database dimension: 210M+ contacts from 35M+ firms with 85% accuracy

Apollo gives detailed filters (greater than 65!) which make it easier to filter the info based mostly on information like: 

  • Emails and telephone numbers
  • Firm insights & firmographics
  • Shopping for intent alerts
  • Tech stack used
  • Job change alerts
  • Firm dimension, business, funding stage, and extra

It’s a feature-packed instrument with AI prompts for e mail writing, information enrichment, and a primary multi-channel outreach instrument.

That stated, it could actually really feel overwhelming for brand spanking new customers, and the accuracy of telephone numbers isn’t nice. 

Moreover, its search perform felt primary, because it requires precise key phrases to generate leads.

In my testing, Saleshandy’s AI search felt extra intuitive in comparison with Apollo’s keyword-based search.

Key options:

  • Detailed firm insights
  • Automated information enrichment
  • 65+ Filters to slim down your leads
  • AI-powered lead scoring and marketing campaign insights
  • Multi-channel sequencing (e mail, calls, social)

Pricing:

There’s a free plan with 100 credit per thirty days. 

As for paid plans, Apollo gives 4 pricing plans, with the entry plan beginning at $49 per person/month (billed yearly). It gives 30,000 credit per person per 12 months.

Additionally, needless to say this pricing is for Apollo’s gross sales intelligence answer, and never only for the gross sales leads.

For any further options, it is advisable to improve to the upper plans quite than getting add-ons.

If you’d like Apollo’s breadth however with higher accuracy and a cleaner interface, you would possibly need to think about a number of the finest Apollo options.

Greatest for: Groups that desire a feature-rich gross sales platform with sturdy e mail accuracy, however can deal with some complexity.

3. Cognism (4.6⭐)

Cognism is a gross sales intelligence platform that stands out for its telephone quantity accuracy and strict compliance requirements.

It’s among the finest gross sales lead databases for groups specializing in outbound calling.

Database dimension: 200M+ contacts with ~80% accuracy

Though its database is smaller in comparison with some distributors on this checklist, Cognism makes up for it with high quality over amount

Because of its Diamond Knowledge, over 10M contacts are manually verified, delivering telephone connection charges of as much as 87%.

One other spotlight is compliance. Cognism screens its telephone information in opposition to 13 international Do-Not-Name (DNC) lists, guaranteeing your outreach stays secure and authorized.

Other than that, it’s additionally an excellent platform for locating emails and even getting intent information.

You must also needless to say Cognism doesn’t permit sign-ups. 

As an alternative, it requires you to e-book a demo first, and solely you then get entry.

Key options:

  • GDPR & CCPA compliant information with international DNC screening
  • Diamond Knowledge cellular numbers (manually verified for top accuracy)
  • CRM enrichment to maintain your information recent
  • Intent information (on higher-tier plans)

Pricing:

Cognism solely gives customized pricing based mostly in your necessities. 

Additionally learn: Greatest Cognism options.

Greatest for: Groups primarily focusing on Europe, and requires GDPR-compliant information.

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4. Zoominfo (4.5⭐)

ZoomInfo is an AI-powered gross sales intelligence platform that mixes lead information with superior options for gross sales, advertising, and recruiting groups.

Database dimension: 321M+ contacts from over 100 M firm profiles.

ZoomInfo’s energy lies in its North American information, though it additionally covers the APAC, MENA, and different areas. 

The platform makes use of AI, machine studying, proprietary sources (like their Neighborhood Version), and human researchers, together with companions like NeverBounce, for a multi-layered verification course of.

Slightly than simply promoting the info from a devoted platform, Zoominfo’s database is a part of the packages they’re providing for Gross sales, Advertising, and Expertise.

The platform takes care of many routine duties, corresponding to information enrichment, cleansing up outdated information, and syncing along with your CRM to make sure you get the very best information. 

Key options:

  • Superior intent information & gross sales scoops
  • Detailed account insights & firm profiles
  • Automated information enrichment & cleaning
  • Robust CRM & advertising automation integrations
  • Multi-layered information verification (AI + human analysis)

Additionally learn: ZoomInfo evaluate: Is it well worth the worth?

Pricing:

ZoomInfo follows a customized pricing mannequin, relying on which suite you choose (Gross sales, Advertising, Expertise) and your utilization. Count on enterprise-level pricing.

Greatest for: Gross sales, advertising, and recruiting groups that want a feature-rich platform.

5. UpLead (4.7⭐)

UpLead is a enterprise database supplier that gives extremely correct B2B contact and firm information from throughout the globe. 

Database dimension: 160M+ B2B contacts from 14M+ firm profiles, with a 95% information accuracy assure.

Whereas its database dimension is smaller than many choices within the checklist, UpLead focuses closely on information accuracy and freshness, providing 95% information accuracy. 

It achieves this by verifying emails in real-time and offering credit score refunds for any bounced emails. 

Together with regular gross sales leads, UpLead additionally allows you to

  • Discover firms just like your finest clients.
  • Determine firms that use particular applied sciences.
  • Intent information(Powered by Bombora). 

The platform can also be acknowledged for its clear and intuitive person interface, enabling gross sales and advertising groups to rapidly and simply construct focused lists. 

Key options:

  • 95% accuracy assure (together with refunds for dangerous information).
  • Straightforward-to-use UI for environment friendly prospecting.
  • Superior filters to slim down leads.
  • Purchaser intent information for higher decision-making.
  • Competitor intelligence and e mail sample detection.
  • Actual-time e mail verification to make sure excessive deliverability. 

Pricing:

UpLead gives 4 pricing plans, together with a 7-day free trial with 5 free credit. 

The Necessities plan begins at $99/month, billed yearly, and consists of 170 credit per thirty days. 

That is very lower than what lots of UpLead’s opponents supply.

Greatest for: Groups that prioritize information accuracy and desire a clear, user-friendly platform.

6. ContactOut (4.5⭐)

ContactOut is a well-liked e mail and telephone quantity finder, notably favored by recruiters and gross sales groups.

It’s finest for sourcing correct contact data straight from profiles.

Database dimension: Over 800M contacts and 40M firms. Robust e mail accuracy, however telephone quantity reliability is variable.

ContactOut makes use of AI to confirm information from a number of sources, aiming to supply high-deliverability emails. 

Together with that, there’s additionally a web-based dashboard that permits you to seek for professionals and firms utilizing numerous filters, together with job title, location, and business.

You can even use the extension to extract information from LinkedIn.

I additionally like the majority information enrichment function of the platform.

Whereas ContactOut excels at discovering emails, particularly private ones, its telephone quantity accuracy will be inconsistent.

Key options:

  • AI-powered information verification.
  • Multi-stage marketing campaign help with an AI author.
  • Bulk information enrichment and export.
  • Seamless integrations with CRMs like Salesforce HubSpot, and others
  • Chrome extension for LinkedIn.

Pricing:

ContactOut gives a free plan which helps you to reveal 5 emails, telephone numbers and exports per day.

The paid plans are reasonably priced, however international protection (US + UK information) requires a better plan.

The plans are additional break up into E mail and telephone quantity.

So if you wish to have a plan with international information (together with the US and UK) with e mail and telephone quantity, it’ll price you $99 per thirty days.

Additionally learn: Prime ContactOut options to get verified information

Greatest for: Gross sales groups who want a versatile instrument to seek out correct e mail addresses. 

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7. Lusha (4.3⭐)

Lusha is a B2B lead database supplier finest for groups focusing on North America and European contacts.

Database dimension: 135M+ contacts and over 19M+ firm profiles. Robust protection in North America and Europe. 

Lusha provides you entry to a big database that features:

  • Job change alerts
  • Know-how and funding filters
  • Intent information (on greater tiers) 

The leads supplied in Lusha are compliant with GDPR, CCPA, and ISO requirements. 

I’ve seen many praising Lusha for its intuitive interface and fast setup. 

Nonetheless, some data will be outdated at instances, primarily for these lately modified jobs. 

Lusha gives a built-in e mail sequencing function, however it’s restricted and finest fitted to very primary outreach quite than full campaigns. 

Key options:

  • AI-recommends leads based mostly in your ICPs.
  • Bulk information reveal for environment friendly checklist constructing.
  • Actual-time information verification for top e mail deliverability.
  • Compliance with GDPR, CCPA, ISO 27701, and ISO 27001.
  • Chrome extension for LinkedIn and firm web sites. 

Pricing:

Lusha gives a free endlessly plan that gives 40 credit per thirty days. 

Paid plans, which embrace extra superior options and credit, begin with the annual Professional plan at $22.45/month, providing 3,600 credit per 12 months for as much as 3 customers.

Additionally learn: Greatest Lusha options you must try

Greatest for: Small gross sales groups and particular person reps who want verified contact data from North American and European markets.

8. Rocketreach (4.4 ⭐)

RocketReach is a B2B Gross sales information supplier specializing involved discovery, providing intensive information for the US market and international information.

It’s a well-liked alternative for groups targeted on outbound gross sales, recruiting, and advertising.

Database dimension: 700M+ contacts from 60M+ firms with typically sturdy e mail accuracy (although various total reliability). 

RocketReach offers a large database and gives options corresponding to AI Lead Search to make it simpler so that you can discover leads. 

Right here’s the form of information you get with RocketReach:

  • Contact data (emails, telephone numbers)
  • Firm particulars
  • LinkedIn and different social profiles

Actual-time e mail verification carried out effectively in my testing with RocketReach. 

The browser extension can also be dependable and permits for seamless contact gathering from LinkedIn and firm web sites. 

Though RocketReach gives an unlimited quantity of information, its accuracy will be inconsistent. 

Whereas e mail accuracy is usually stable (particularly for verified emails), I’ve seen many customers complaining in regards to the unreliability of its telephone numbers.

It additionally struggles with smaller or fast-moving firms.

Key options:

  • AI Lead Finder for prompt-based searches.
  • Actual-time verification for each search.
  • Integrations with a number of tech stacks, together with CRMs.
  • In depth search filters (over 100+) for focused prospecting.
  • Browser extension for straightforward contact retrieval. 

Pricing:

RocketReach’s plans begin from $48/month (billed yearly) for the Necessities plan.

Greatest for: Gross sales, recruiting, and advertising groups on the lookout for a strong and reasonably priced instrument for locating gross sales leads.

9. Lead411 (4.5 ⭐)

Lead411 is a lead era platform for gross sales intelligence.

It offers detailed data, together with firm, worker, and intent ranges.

Together with that, the platform additionally gives automated enrichment and intent information. 

Database dimension: 450M+ contacts throughout 20M firms. 

Lead411 gives many helpful options, together with real-time gross sales alerts like funding, hiring, new initiatives, and even intent information.

For present CRMs, the CRM Enhancer function mechanically updates prospect data, guaranteeing your information is recent. 

The Chrome extension permits for straightforward information extraction from LinkedIn and different firm web sites, including contacts on to your lists. 

Key options:

  • Actual-time notifications for gross sales triggers (hiring, funding, and so forth.).
  • Development Intent information for focused outreach.
  • CRM Enhancer for automated enrichment.
  • Limitless information views (with restricted exports on entry-level plans).
  • Integrations with HubSpot, Salesforce, and extra. 

Pricing:

Lead411 gives a free trial for 7 days with 50 exports. 

Moreover, there are numerous plans accessible; nonetheless, a customized quote is required to be obtained straight from the group.

Learn extra: Lead411 Opponents and Options

Greatest for: B2B gross sales groups and SMBs primarily focusing on the US market who want intent information and automatic enrichment however don’t require high-volume exports.

10. Seamless (4.4 ⭐)

Seamless.ai is a significant participant within the B2B contact database market, with one of many largest and fastest-updating databases. 

It makes use of AI to crawl the net and confirm lead era information in real-time, serving to gross sales groups discover new contacts and enrich present lists. 

Database dimension: 1.3 billion+ contacts from 121 million+ firms. 

Seamless.ai’s key promoting level is its massive database and real-time verification course of. 

The platform is designed for velocity and quantity, permitting customers to generate massive lists of prospects quickly. 

I additionally discovered a devoted Seamless.ai Academy part, which helps you grasp the software program.

Key options:

  • Gives purchaser intent information
  • Knowledge enrichment.
  • Automated alerts for job modifications and different gross sales triggers.

Though the UI is sweet to navigate, I want to see a modern-looking UI, in addition to options like AI lead finder can be very helpful.

Pricing:

Seamless gives a free plan with 50 lifetime credit. 

As for any paid plans, you’ll need to contact the group for a quote.

Additionally learn: Greatest Seamless Options and Opponents

Greatest for: Gross sales groups needing high-volume contact information with real-time updates for prospecting.

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You’ve seen all of the instruments to seek out gross sales leads. 

Every instrument has its personal specialities, and I’ve made positive to focus on all of them.

Now, earlier than you choose a instrument, I might extremely counsel you learn person critiques earlier than making the funding.

Nonetheless, in case you are nonetheless uncertain, I might counsel contemplating Saleshandy.

It gives one of many largest databases (over 700 M B2B contacts) with a powerful 98% accuracy.

Moreover, you may simply export it to Saleshandy to run your chilly e mail campaigns.

Gross sales Lead Database: FAQs

1. The way to generate B2B gross sales leads?

You’ll be able to generate B2B gross sales leads by way of a number of channels, together with  LinkedIn, a b2b database, networking occasions, referrals, and even with inbound content material. 

2. What Data is Included in a B2B Contact Database?

A high-quality gross sales lead database normally consists of:

  • Firm Identify
  • Business Kind
  • Firm Measurement
  • Contact Identify
  • Job Title
  • E mail Deal with
  • Social Media Profiles 
  • Telephone Quantity 
  • Geographic Location

Some instruments even supply superior options, corresponding to shopping for intent alerts and job change alerts.

3. Is shopping for leads authorized?

Sure. In case you purchase leads from sources that adjust to regional laws and legal guidelines, GDPR (EU) and CAN-SPAM (US). 

If the leads had been scraped with out the consent of the person, utilizing them might land you in hassle and should even have an effect on your sender fame. 

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