If 2024 felt like a telenovela, 2025 was the spinoff no one requested for.
Many web sites suffered declining clicks as a result of AI search options, and simply as we have been getting used to AI Overviews (AIOs), Google rolled out AI Mode to compete with ChatGPT and different Giant Language Fashions (LLMs).
In the meantime, LLMs are launching their very own browsers, which suggests we would want to start out optimizing for SERPs in additional channels.
It’s so much to maintain up with.
So, how do you prioritize? What do you have to deal with when every part is in flux?
On this article, 20 website positioning and content material consultants share their high predictions for 2026 that can assist you put together for what’s subsequent and construct future-proof methods.