8 Finest Knowledge Enrichment Instruments in 2025

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You’ve acquired names, emails, possibly an organization title when you’re fortunate. However that’s not sufficient.

You’re caught guessing whether or not the lead matches your ICP, whether or not they’re a decision-maker, or even when their e mail continues to be legitimate.

And each time your gross sales crew chases dangerous leads, you lose time, price range, and pipeline momentum.

That’s the place knowledge enrichment instruments are available in. These instruments take your uncooked lead listing and supercharge it with real-time insights — job titles, firm dimension, tech stack, funding knowledge, and extra.

However right here’s the catch: not each software is constructed the identical. Some are nice for B2B SaaS groups, others for recruiters or RevOps. Some are lightning-fast, whereas others drain your credit for fundamental information.

To avoid wasting you the difficulty, we examined and shortlisted the highest 8 knowledge enrichment instruments for 2025, every reviewed for accuracy, ease of use, and worth for cash.

Let’s get began!

Knowledge Enrichment Instruments– TOC

TL;DR: Which Knowledge Enrichment Device is the Finest?

Clay – Finest all-in-one knowledge enrichment software
Apollo.io – Finest for budget-friendly enrichment and outreach
ZoomInfo – Finest for enterprise-grade knowledge enrichment and intent insights
ContactOut – Finest for LinkedIn-based enrichment and recruiting groups
Lusha – Finest for enrichment in North American and European markets
Cognism – Finest for correct telephone numbers and EU market protection
UpLead – Finest for technographic enrichment and real-time verification
Kaspr – Finest for enriching LinkedIn leads utilizing a Chrome extension

Prime 4 Knowledge Enrichment Instruments In contrast

Right here’s a whole breakdown of the highest 4 knowledge enrichment instruments available on the market proper now:

Function	Clay	Apollo.io	ZoomInfo	ContactOut
CRM Enrichment	✅	✅	✅	✅
CSV Enrichment	✅	✅	✅	✅
API Enrichment	✅	✅	✅	✅
Entry Pricing (Billed Yearly)	$134/month	$49/month/person	Customized	$49/month
Database Measurement	No Native Database: Depends on Prime International B2B Databases	210M+ Skilled Contacts and Firm Profiles	250M+ Skilled Contacts and 100M+ Firm Profiles	300M+ Skilled Contacts and Firm Profiles
Further Enrichment Capabilities	You Can Choose the Particular Knowledge Fields You Need to Enrich	Presents AI Insights on Prospects	White-Glove Knowledge Enrichment Service	Gmail Enrichment for Google Signups

Checklist of the 8 Finest Knowledge Enrichment Instruments

After testing loads of enrichment instruments available on the market, I’ve compiled an inventory of 8 that stood out to me resulting from their ease of use and full enrichment options. Right here’s how they stack up:

Clay
Apollo.io
ZoomInfo
ContactOut
Lusha
Cognism
UpLead
Kaspr

Let’s get began!

1. Clay

First on my listing is Clay: one of many solely devoted knowledge enrichment instruments available on the market.

You need to use it to create enrichment workflows that align along with your gross sales operations and robotically append knowledge factors on tens of millions of data!

Database Measurement: No native database
Compliance: SOC 2, GDPR, CCPA, ISO 27001

Finest For: Enterprises on the lookout for a devoted enrichment software with entry to totally different databases.

What Knowledge Enrichment Options Does Clay Supply?

You can begin your enrichment course of by discovering folks or firms on Clay.

Or, you possibly can add your current knowledge on a spreadsheet-like interface and add knowledge fields that you just need to enrich, like tech stack, valuation, rivals, trade, telephone quantity, e mail, and so forth!

The perfect half about Clay is that it gained’t robotically fill in all the info it has: you possibly can choose particular fields and solely pay for the knowledge you need!

Professionals of Clay

You possibly can create customized lead scoring standards.
Integrates with all main CRM platforms.
Clay presents templates with a predefined listing of attributes you possibly can enrich.

Cons of Clay

Steep studying curve.
Clay’s pricing plans are very costly.

What are Clay’s Customers Saying?

G2: 4.9/5 ⭐

Capterra: Not listed

Trustpilot: 1.8/5 ⭐

Most reviewers on G2 say that Clay works as marketed: it presents good automation, enrichment, and prospecting options.

Nevertheless, some customers have additionally talked about that it’s fairly costly. On Trustpilot, all customers have complained that its options are damaged and the pricing insurance policies are unethical!

Right here’s a evaluate from Adam from G2:

Clay has democratized programmic, automated lead sourcing, enriching, researching, and outreach. Gross sales tech growth is now far more accessible to non-programmers like me.

Right here’s what Erfaan mentioned on Trustpilot:

Tried clay for prospecting and all the things fell aside workflows froze knowledge was improper and credit vanished quick assist was no assist in any respect looks like a buggy beta disguised as an actual product whole waste.

Additionally Learn: Finest Clay Options for Gross sales and Outreach Groups.

Clay Pricing (Billed Yearly)

Starter: $134/month.
Explorer: $314/month.
Professional: $720/month.
Customized: Customized pricing.

2. Apollo.io

Apollo.io is a gross sales intelligence platform that helps you automate prospecting, outreach, and knowledge enrichment.

You need to use it to construct an end-to-end gross sales pipeline: from creating ICPs to launching multi-channel gross sales campaigns, it enables you to do all the things via only one platform!

Database Measurement: 210M+ Skilled Contacts and Firm Profiles.
Compliance: GDPR

Finest For: Anybody who needs only a single software for prospecting, outreach, and knowledge enrichment.

What Knowledge Enrichment Options Does Apollo.io Supply?

Apollo.io presents 3 methods to counterpoint your current knowledge:

Add a CSV file.
Use the CRM integration to immediately enrich prospect knowledge.
Join Apollo’s database along with your proprietary CRM with its API key.

Apollo.io additionally gives an summary of your database, so you possibly can simply determine lacking fields, observe duplication, and perceive the info that Apollo up to date after enrichment.

Professionals of Apollo.io

You possibly can put your enrichment on autopilot with scheduled jobs.
Its AI assistant presents actionable insights that you could immediately add to your CRM.
You possibly can combine Apollo.io along with your web site type for direct enrichment.

Cons of Apollo.io

The educational curve is kind of steep.

Additionally learn: Finest Apollo.io alternate options in 2025

What are Apollo.io Customers Saying?

G2: 4.7/5 ⭐

Capterra: 2.1/5 ⭐

Trustpilot: 4.6/5 ⭐

Apollo has pretty constructive scores on G2 and Trustpilot. Customers have mentioned that the enrichment function works nicely and integrates nicely with their CRM platforms.

Nevertheless, others have mentioned that the enrichment is gradual, limiting, and generally presents buggy knowledge.

Right here’s what Casey mentioned about Apollo.io G2:

“I like Apollo’s search capabilities and filtering. I additionally like that I can create clear lists to incorporate exclude contacts from. Their new workflows performance is wonderful as nicely!

Additionally the API price limits are type of a ridiculous. Solely with the ability to enrich 400/folks an hour is a productiveness killer generally. Even when it was double that or 1,000 I’d be happier.”

Apollo.io Pricing (Billed Yearly)

Fundamental: $49/person/month.
Skilled: $79/person/month.
Group: $119/person/month.

Whereas Apollo.io does supply a free plan, it doesn’t mean you can use the enrichment function!

3. ZoomInfo

ZoomInfo is an enterprise-grade knowledge enrichment software that provides detailed intent knowledge and shopping for indicators for prospects.

It’s a go-to-market gross sales intelligence platform that helps you automate prospecting, outreach, and even predictive modeling!

Database Measurement: 250M+ Skilled Contacts, 100M+ Firm Profiles.
Compliance: SOC II, ISO 27001, ISO 27701

Finest For: Enterprises on the lookout for a gross sales automation answer that additionally presents intent knowledge and enrichment options.

What Knowledge Enrichment Options Does ZoomInfo Supply?

ZoomInfo presents 4 methods you possibly can enrich your current knowledge.

Let me rapidly present you the way they work:

Scheduled Enrichment: Join your CRM with ZoomInfo and specify the time intervals at which you need it to replace your database.
Prompt Enrichment: Additionally works via a CRM integration, however ZoomInfo updates your knowledge in real-time as quickly as you add a contact to your CRM database.
CSV Enrichment: You possibly can add CSV recordsdata with as much as 200,000 data, and ZoomInfo will enrich them with firmographic or contact attributes.
White-Glove DaaS: ZoomInfo’s Knowledge-as-a-Service choice helps you enrich your database with its proprietary algorithm and devoted knowledge supply managers.

Professionals of ZoomInfo

Sources knowledge from 60+ distributors and presents a codeless enrichment interface.
Presents granular knowledge factors like technographics, net exercise, and org charts.
Helps you determine web site guests in addition to decision-makers from their enterprises.

Cons of ZoomInfo

Pricing plans should not suited to startups, SMEs, or solopreneurs.
ZoomInfo’s knowledge is commonly inaccurate.

What are ZoomInfo’s Customers Saying?

G2: 4.5/5 ⭐

Capterra: 4.1/5 ⭐

Trustpilot: 1.6/5 ⭐

ZoomInfo has combined critiques throughout G2, Capterra, and Trustpilot.

Whereas customers are saying that it does assist them enrich leads in real-time, I seen lots of people complaining about its pricing insurance policies.

Right here’s what Cameron mentioned about ZoomInfo on G2:

“ZoomInfo is a tremendous enterprise software that helps our enterprise enrich leads in real-time and discover the very best locations to carry out outbound exercise.
You possibly can simply filter via choices based mostly on issues like dimension, trade, and HQ. It additionally reveals you who to contact by highlighting their roles and obligations via Shopping for Teams.”

Right here’s a evaluate from Norman on Trustpilot:

“Worst firm that I’ve labored with in additional than 40 years in enterprise. The standard of their data is poor at finest. I’ve needed to have a workers member undergo their knowledge after which confirm each piece of knowledge. Worse, when you signal a contract, they’re unwilling to work with you when there are any seasonal blips.”

ZoomInfo Pricing

ZoomInfo hasn’t listed its pricing data on its web site. Nevertheless, a Reddit person shared their pricing plan for ZoomInfo: they paid $18k/yr for 3 customers for:

SalesOS Superior ($15K) for prospecting.
Refrain ($1.5K) for dialog intelligence.
Interact ($1.5K) for database administration.

Additionally Learn: Finest ZoomInfo alternate options in 2025.

4. ContactOut

ContactOut is a prospecting and outreach platform that additionally presents a number of knowledge enrichment options.

It provides you entry to twenty+ knowledge factors, together with technographics, departments, firm dimension, income, and extra.

Database Measurement: 300M+ Skilled Contacts
Compliance: GDPR, CCPA

Finest For: Anybody on the lookout for an inexpensive knowledge enrichment software with a world B2B database.

What Knowledge Enrichment Options Does ContactOut Supply?

With ContactOut, you possibly can enrich your knowledge in two methods.

First, you possibly can add a CSV file with the next fields:

Private/skilled emails for particular person attributes.
LinkedIn URLs for e mail, telephone, {and professional} attributes.
Firm domains for firm attributes.

It’s also possible to use ContactOut’s API key to immediately enrich your proprietary CRM database.

Professionals of ContactOut

Integrates with high CRMs like Bullhorn, HubSpot, and Salesforce.
You need to use ContactOut’s API to counterpoint your database daily.
Presents built-in e mail outreach options.

Cons of ContactOut

The UI is kind of gradual in terms of executing bulk enrichment or prospecting.
The export limits could also be fairly limiting for high-volume customers.

Additionally Learn: Prime ContactOut alternate options available on the market.

What are ContactOut’s Customers Saying?

G2: 4.5/5⭐

Capterra: 4.5/5⭐

Trustpilot: 1.7/5⭐

Customers have given a combined evaluate of ContactOut throughout G2, Capterra, and Trustpilot.

Whereas customers are saying that they had constructive experiences with its prospecting options, I seen loads of them complaining about knowledge inaccuracy and gradual load occasions.

Right here’s what Mark P. needed to say about his expertise:

“The contactout is simple of use for locating comp and direct dicision maker’s e mail and telephone numbers simply…Generally take an excessive amount of load for generate and outline right e mail ID and telephone quantity.”

ContactOut Pricing

ContactOut presents two pricing plans: one that features UK/US knowledge and one which doesn’t.

Right here, I’ve included the pricing of the one with UK/US knowledge:

E-mail: $49/month.
E-mail + Cellphone: $99/month.
Staff/API: Customized pricing.

5. Lusha

Subsequent on my listing of knowledge enrichment instruments is Lusha – an AI-powered prospecting software.

It presents extremely detailed firm and call attributes throughout the North American and European markets.

Database Measurement: 100M+ Skilled Contacts, 94M+ Firm Profiles
Compliance: GDPR, CCPA, SOC II,

Finest For: Anybody who needs a prospecting and enrichment platform for the North American and European markets.

What Knowledge Enrichment Options Does Lusha Supply?

You possibly can enrich your prospect or lead database in three alternative ways with Lusha.

First, you possibly can immediately enrich your CRM database with Lusha’s integration capabilities.

Second, you possibly can add a CSV file with e mail IDs or LinkedIn URLs for fast enrichment.

Lastly, you should utilize Lusha’s API to counterpoint CRMs like Odoo or your proprietary knowledge warehouse. Plus, it additionally enables you to automate the method by scheduling enrichment at particular time intervals.

Professionals of Lusha

Presents entry to purchasing indicators and intent knowledge.
Lusha’s AI helps you discover prospects based mostly in your current ICP and database.
Comes with built-in e mail outreach automation options.

Cons of Lusha

You possibly can solely enrich as much as 100 contacts without delay, even with the API.

Additionally Learn: Prime Lusha alternate options in 2025.

What are Lusha’s Customers Saying?

G2: 4.4/5 ⭐

Capterra: 4.1/5 ⭐

Trustpilot: 1.4/5 ⭐

Lusha has pretty constructive critiques throughout each G2 and Capterra. Customers say it’s nice for locating contact knowledge and pinpointing decision-makers for goal firms.

Nevertheless, I did come throughout loads of customers saying that its knowledge accuracy is barely round 60%. On Trustpilot, customers have actually gone after Lusha for its privateness insurance policies!

Right here’s a evaluate from Deepansh on G2:

“The perfect factor about lusha that i actually like is the majority add function the place all of the prospects will get matched and enhanced based mostly on the inputs.

There are loads of issues that may be fastened/upgraded one in all them is accuracy which is healthier than different instruments however nonetheless there’s likelihood of enchancment in that, different factor that I don’t actually like above Lush(a) is the time taken to counterpoint the prospects which once more is healthier than different instruments that i’ve used however may be higher.”

Lusha Pricing (Billed Yearly)

Professional: $22.45/month
Premium: $52.45/month
Scale: Customized

Lusha additionally has a forever-free plan, nevertheless it doesn’t include the enrichment performance!

6. Cognism

When you’re on the lookout for a knowledge enrichment software that makes a speciality of offering correct direct dials within the European market, Cognism could be the one for you!

Cognism additionally excels at offering high-quality intent knowledge for prospects and decision-makers, which you should utilize to achieve in-market leads!

Database Measurement: 400M+ Skilled Contacts and Firm Profiles
Compliance: GDPR & CCPA

Finest For: Enterprises trying to enrich knowledge fields like funding, mergers, and tech stacks.

What Knowledge Enrichment Options Does Congism Supply?

Cognism presents two totally different enrichment choices.

First, you possibly can merely add a CSV file with all the info you will have in your prospects, and it’ll robotically fill out the lacking data for you.

Second, you possibly can go for API enrichment to combine Cognism’s database along with your current workflow.

Professionals of Cognism

Presents detailed shopping for indicators and intent knowledge on prospects.
Integrates with 7 main CRM platforms like Salesforce, HubSpot, and Pipedrive.
Gross sales Companion helps you handle your gross sales operations immediately from Cognism.

Cons of Cognism

The pricing plans are fairly costly, particularly for startups, solopreneurs, and SMEs.
Restricted knowledge protection outdoors of the US and Europe.

Additionally Learn: The Finest Cognism Options for Lead Knowledge.

What are Cognism’s Customers Saying?

G2: 4.6/5⭐

Capterra: 4.7/5⭐

Trustpilot: 3.7/5 ⭐

As you possibly can see, Cognism has largely constructive critiques throughout G2, Capterra, and Trustpilot.

I got here throughout a number of reviewers praising Cognism’s knowledge protection and accuracy.

Nevertheless, I did discover customers complaining that there’s merely no knowledge obtainable for some firms or restricted knowledge in particular industries.

Right here’s what Dominik mentioned about Cognism on G2:

“We use Cognism primarily for B2B lead technology and prospecting. It helps us determine and join with key decision-makers throughout numerous industries, enrich our CRM with correct contact knowledge, and streamline our outbound gross sales efforts.

Whereas Cognism is a robust software, there are occasional situations the place not all contact data is out there or absolutely updated. This may require some further analysis or cross-checking from different sources.”

Cognism Pricing

Cognism hasn’t revealed its pricing data on its web site: you will get a personalised quote from the gross sales crew based mostly in your necessities.

7. UpLead

UpLead is a B2B database that makes a speciality of gathering extremely correct technographic knowledge of prospects.

It additionally focuses on accuracy slightly than amount, and claims to offer 95% knowledge accuracy via an 8-step knowledge verification course of.

Database Measurement: 150M+ Skilled Contacts and Firm Profiles.
Compliance: GDPR, CCPA

Finest For: Enterprises on the lookout for a SaaS-centric prospecting platform that additionally presents enrichment capabilities.

What Knowledge Enrichment Options Does UpLead Supply?

UpLead presents three alternative ways you possibly can enrich your current database:

First, you possibly can combine UpLead along with your most well-liked CRM platform for fast and direct enrichment.
For bulk enrichment, you can too use UpLead’s API to schedule an enrichment or immediately enrich your database.
Third, you possibly can merely create and add a CSV file with:
- Firm URLs for firm attributes.
- Full title and firm URL for each particular person and firm attributes.
- Private/skilled emails for simply private attributes.

Professionals of UpLead

You will discover firms based mostly on particular tech stacks you specialise in.
Verifies e mail accounts in real-time for top accuracy.
Doesn’t cost any credit if it’s not capable of finding verified contact data.

Cons of UpLead

Costly pricing plans with very restricted credit.
Your unused credit robotically expire on the finish of each month.

Additionally Learn: Finest UpLead Options and Rivals in 2025

What are UpLead’s Customers Saying?

G2: 4.7/5 ⭐

Capterra: 4.6/5 ⭐

Trustpilot: 4.2/5 ⭐

UpLead’s customers have praised it on G2, Capterra, and Trustpilot for its ease of use, focused filters, and knowledge accuracy.

Nevertheless, I additionally got here throughout loads of customers complaining in regards to the auto credit score expiration, costly pricing, and unethical pricing insurance policies.

Right here’s what Andrew mentioned about UpLead on G2:

“I had an excellent expertise working with Jason from UpLead. He supplied clear and considerate steerage, strolling me via the platform’s options and serving to me maximize its worth.

There may be not loads of knowledge on smaller, newer firms with fewer than 10 EEs and beneath $5MM Revenues.”

UpLead Pricing

Necessities: $79/month.
Plus: $149/month.
Professionals: Customized pricing.

8. Kaspr

Final on my listing of the very best knowledge enrichment instruments is Kaspr. Like Clay, Kaspr doesn’t have its personal prospecting database.

As an alternative, it’s a Chrome Extension that depends on a community of 120+ European knowledge distributors that can assist you discover and enrich knowledge for leads within the EU area.

Database Measurement: 200M+ Skilled Contacts and Firm Profiles
Compliance: GDPR, CCPA

Finest For: Gross sales groups that depend on LinkedIn for prospecting and need a software to simply enrich their leads, not a B2B database.

What Knowledge Enrichment Options Does Kaspr Supply?

Kaspr provides you two totally different choices for knowledge enrichment:

CSV Enrichment: Simply add a CSV along with your prospects’ LinkedIn URLs, and enrich them with telephone numbers and e mail addresses.
Kaspr API: When you’re a gross sales ops skilled, you possibly can simply use Kaspr’s API to counterpoint your database from its community of 500M+ contacts.

Professionals of Kaspr

Your unused credit robotically roll over to the following month.
Kaspr presents scheduled enrichment with all its plans.
Comes with a forever-free plan (restricted credit).

Cons of Kaspr

Costly pricing plans with very restricted credit.
Kaspr’s database primarily has European contacts.

What are Kaspr’s Customers Saying?

G2: 4.4/5 ⭐

Capterra: 3.3/5 ⭐

Trustpilot: NA

Kaspr’s critiques on G2 (it has solely 3 critiques on Capterra) present a transparent sample:

Customers who depend on LinkedIn for prospecting praised it for its ease of use.
Customers who have been on the lookout for a lead finder software complained about its restricted credit and lack of bulk enrichment options.

Let me present you what I’m speaking about:

Right here’s a evaluate from Sadiq on G2:

“I like that it really works proper as a LinkedIn extension—it pops up on the aspect of my display whereas I’m on the lookout for new leads, which makes issues really feel tremendous straightforward and pure.”

Right here’s one from Jake on G2:

“Kaspr bases all the things off of REGULAR LINKEDIN URLS ONLY, that are unattainable to scrape or entry. It practically unattainable to do any form of bulk enrichment and I’ll clarify why as I’ve principally wasted my subscription on Kaspr resulting from these points.”

On the lookout for a lead enrichment software that doesn’t simply depend on LinkedIn URLs?

Take a look at my listing of Kaspr alternate options!

Kaspr Pricing (Billed Yearly)

Starter: $49/person/month
Enterprise: $79/person/month
Enterprise: Customized

Which Knowledge Enrichment Device Ought to You Choose?

With the suitable software, you’re one step nearer to touchdown a gathering or perhaps a sale!

On this weblog, I’ve shared with you 8 knowledge enrichment instruments: every has its personal strengths and limitations.

So, which one do you have to choose?

I recommend exploring:

Apollo.io, when you’re working with a restricted price range.
Clay, if you wish to construct custom-made enrichment workflows.
Kaspr, if LinkedIn is a big a part of your gross sales & prospecting ops.
Cognism, when you want correct telephone numbers within the European market.

To search out out which knowledge enrichment software is best for you, take a free trial, check the software, and ensure it aligns along with your necessities!

Knowledge Enrichment Instruments: FAQs

1. Learn how to Select the Finest Knowledge Enrichment Device?

Right here’s a small questionnaire you should utilize to judge an enrichment software:

What number of knowledge factors does it supply?
Does it combine along with your tech stack?
Does it adjust to privateness legal guidelines in your area?
Is the platform straightforward to make use of?
What pricing construction does the platform supply?

I additionally recommend enrolling for a demo or free trial of your most well-liked software so you possibly can make sure that it aligns along with your wants.

2. Which Knowledge Enrichment Device is Ultimate for Startups or SMEs?

The reply depends upon your use case. For instance, when you primarily depend on LinkedIn for prospecting, Kaspr is usually a good choice. For recruitment groups, ContactOut is an efficient alternative. When you want correct direct dials within the EU area, Cognism is the very best different. When you’re working with a decent price range, Apollo.io presents good enrichment capabilities at an inexpensive value.

3. Which is the Most Inexpensive Knowledge Enrichment Device?

Apollo.io is essentially the most inexpensive knowledge enrichment software available on the market. For $49 per 30 days per use (billed yearly), you obtain 5,000 credit and 1,000 export credit (for CRM enrichment) every month. It additionally presents knowledge enrichment with its forever-free plan. The one catch is that you could enrich 100 contacts/month.

4. Are There Any Knowledge Enrichment Instruments That Supply a Free Trial?

Sure, Clay is without doubt one of the finest knowledge enrichment instruments that provides a 14-day free trial. Apollo.io additionally presents enrichment with its forever-free plan, however you possibly can solely enrich 100 contacts each month. Lastly, Kaspr comes with a forever-free plan however presents very restricted credit.

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