9 fintech-focused chief advertising and marketing officers (CMOs) have been named among the many most influential and purposeful entrepreneurs in Asia-Pacific (APAC), acknowledged by Marketing campaign Asia-Pacific and DoubleVerify for his or her skill to adapt to a quickly evolving panorama.
Featured within the 2025 Asia-Pacific Energy Listing, a curated number of the area’s prime advertising and marketing executives, these leaders are celebrated for his or her resilience, purpose-driven management, and talent to drive significant transformation. They’re reshaping APAC’s advertising and marketing panorama, setting a brand new benchmark for affect, innovation, and inclusive management.
Astrud Burgess, CMO, ANZ Group; Normal Supervisor of Information, Advertising and marketing, and Buyer Expertise, ANZ New Zealand, New Zealand
Astrud Burgess is the CMO of ANZ Group and Normal Supervisor of Information, Advertising and marketing, and Buyer Expertise at ANZ New Zealand. She can also be a member of ANZ New Zealand’s Management Group, Board Chair of Dot Loves Information, and a Board Member of Cashrewards.
As GM of Information, Burgess is chargeable for guaranteeing ANZ successfully leverages knowledge and analytics to create actual aggressive benefit. That is an end-to-end function together with establishing strategic priorities, constructing the financial institution’s knowledge infrastructure, and growing the human, monetary, technical, operational, cultural and governance capabilities wanted to attain its knowledge ambition.
As GM of Advertising and marketing, Burgess is chargeable for the continued progress and improvement of New Zealand’s main monetary providers model. She leads all model and advertising and marketing initiatives throughout ANZ’s New Zealand’s enterprise, together with retail, enterprise, company, agri and institutional banking, in addition to the financial institution’s sponsorship actions.
Burgess’ profession spans greater than 20 years of selling and knowledge roles in each New Zealand and the UK, and contains senior positions in banks, finance firms and promoting businesses.
Cheryl Goh, Advertising and marketing and Sustainability, Founding CMO at Seize, Singapore
Cheryl Goh is a founding workforce member and present chief of Advertising and marketing, Loyalty, and Sustainability at Seize. She oversees advertising and marketing technique throughout all Seize verticals, together with monetary providers, mobility, deliveries, and enterprise, main a regional workforce of over 500. She additionally heads Seize’s advertising and marketing heart of excellence, supporting its subsidiaries, together with three banks and a serious Malaysian grocery store chain.
Past her function at Seize, Goh additionally serves as a Board Member of Malaysia Aviation Group and Malaysia Airways Berhad. She can also be on the International Government Committee of the World Federation of Advertisers (WFA), an Advisory Board member of OceanX Training, and a committee member of Tengah Island Conservation. She is a Fellow of The Advertising and marketing Academy and Acumen, and is obsessed with utilizing expertise, and creativity to drive progress and sustainability throughout the area.
Goh has been persistently acknowledged as a number one marketer in APAC. She was featured within the Asia-Pacific Energy Listing in each 2020 and 2021 and named to Affect 100 for 3 consecutive years from 2019 to 2021. In 2020, she acquired a Girls Main Change Award, additional affirming her impression as a feminine chief within the business.
Danielle Jin, Senior Vice President, CMO, APAC, Visa, Singapore
Danielle Jin is the Senior Vice President and CMO for APAC at Visa, the place she leads model, product, and shopper advertising and marketing methods throughout 17 markets and 7 regional clusters.
Since becoming a member of Visa in 2016, Jin has held key management roles from Shanghai, together with overseeing advertising and marketing for Mainland China, Hong Kong, and Taiwan. She led Visa’s Asia Pacific Centre of Excellence for cross-border technique and marketing campaign improvement, specializing in data-driven advertising and marketing to assist regional enterprise progress.
A strategic chief and digital knowledgeable, Jin brings intensive advertising and marketing expertise throughout each the US and APAC, with a confirmed skill to function throughout cultures and industries.
Earlier than Visa, she spent over 5 years at PepsiCo, the place she held senior advertising and marketing roles, together with Vice President of Advertising and marketing and Class VP for Higher China Drinks. Her earlier profession contains roles at Ghirardelli, McKinsey and Firm, and Unilever.
Haymans Fung, International Head of Advertising and marketing, Commonplace Chartered, Hong Kong
Haymans Fung is the International Head of Advertising and marketing at Commonplace Chartered, the place she leads end-to-end advertising and marketing technique throughout a number of the financial institution’s largest and fastest-growing retail markets, together with Hong Kong, Singapore, China, India, Korea, the United Arab Emirates (UAE), and Taiwan.
On this function, Fung gives strategic management in growing the worldwide advertising and marketing technique, striving to speed up the expansion of the financial institution’s wealth and retail banking enterprise, in addition to reinforce its place as one of many main worldwide wealth managers for prosperous prospects. She oversees a various workforce of almost 100 professionals and drives effectiveness by omnichannel methods that combine conventional outreach with cutting-edge digital, synthetic intelligence (AI), martech, and fintech options.
Earlier than becoming a member of Commonplace Chartered, Fung served because the Chief Buyer Officer at Mox Financial institution, a number one digital financial institution in Hong Kong. Becoming a member of simply six months after its launch, she performed a pivotal function in scaling Mox Financial institution’s buyer base by 2.5 instances in 18 months, whereas additionally steering initiatives that earned a number of worldwide design accolades.
With over 20 years of expertise, Fung has earned greater than 200 worldwide advertising and marketing and promoting awards. She holds certifications in Company Innovation, Scrum, Digital Advertising and marketing, and Platform Economic system.
Jaslin Goh, Director of Advertising and marketing, Communications and Information, Octopus, Hong Kong
Jaslin Goh is an award-winning strategist, administration and an intuitive knowledge pushed enterprise chief, at the moment serving as Director of Advertising and marketing, Communications, and Information at Octopus in Hong Kong. Reporting on to CEO Tim Ying, she oversees three core features: advertising and marketing, company communications, and knowledge. She’s tasked with consolidating model, loyalty, and planning efforts to assist Octopus’s progress in fintech and funds each regionally and in worldwide markets.
Goh brings a robust observe document of driving innovation and industrial progress in each startup and established environments. Earlier than Octopus, she was APAC Vice President of Advertising and marketing at foodpanda, overseeing 11 markets in Asia, together with Singapore, Hong Kong, Taiwan, Thailand, Malaysia, Bangladesh, Pakistan, Cambodia, Laos, Myanmar, and the Philippines. She led the regional advertising and marketing operate and collaborated carefully with native advertising and marketing administrators to foster progress and improve model affinity throughout the area.
Previous to foodpanda, Goh was the CMO of cell fee service PayMe at HSBC, heading the advertising and marketing, design and buyer expertise features. At HSBC, she performed a pivotal function in launching and scaling fintech initiatives, together with the digital financial institution and PayMe. Underneath her management, PayMe grew from 1 million to three million customers, expanded its service provider base by partnerships, and have become a family title in each person-to-person (P2P) and person-to-merchant (P2M) funds.
Julie Nestor, Government Vice President, Head of Advertising and marketing and Communications, APAC, Mastercard, Singapore
Julie Nestor is the Government Vice President, Head of Advertising and marketing and Communications, APAC, Mastercard, primarily based in Singapore. Nestor leads Mastercard’ built-in advertising and marketing and communications workforce throughout the area, shaping model technique and status for the corporate’s various stakeholders together with governments, monetary establishments, retailers, and customers. She additionally serves because the Co-Government Sponsor of the Asia Pacific ADAPT enterprise useful resource group, which goals to make Mastercard an employer of alternative for folks with disabilities.
With over 25 years of expertise in advertising and marketing management throughout monetary providers, expertise, and hospitality, Nestor has constructed a profession delivering full-funnel advertising and marketing methods that drive each model and enterprise impression. Her profession contains management roles at American Specific, eBay, Hilton, and Manulife.
Her earlier work contains launching a cell funds resolution supporting key digital wallets, reworking eBay’s advertising and marketing technique to face up to Amazon’s market entry, and growing a co-branded product with David Jones that captured over 20% of latest bank card purposes in its first yr.
At Mastercard, Nestor has elevated client engagement by the corporate’s signature Priceless platform, integrating digital-first approaches, experiential advertising and marketing, and multisensory branding. She can also be a driving pressure behind Mastercard’s inclusive design pondering, main award-winning campaigns equivalent to Contact, Australia’s first feature-length pictureless movie, and the creation of a wheelchair ballkid program that enabled youngsters with disabilities to take part in skilled tennis occasions.
Neil Trinidad, CMO, GCash, Philippines
Neil Trinidad is the CMO of GCash, the Philippines’ main finance app and digital cashless ecosystem. With over 20 years of expertise in advertising and marketing, basic administration, and gross sales throughout fast-money client items (FMCG), tech, e-commerce, and fintech, Trinidad has performed a pivotal function in elevating GCash as a family model and a driver of monetary inclusion.
Acknowledged as one in every of Asia’s prime advertising and marketing leaders, Trinidad was named APAC Tambuli Awards Chief Advertising and marketing Officer of the Yr in 2021 and included in Marketing campaign Asia-Pacific’s CMO Energy Listing for 3 consecutive years from 2023 to 2025. Underneath his management, the GCash advertising and marketing workforce earned the Advertising and marketing Group of the Yr award on the APAC Tambuli Awards in 2025.
Earlier than becoming a member of GCash, Trinidad served as CMO of Lazada Philippines, and earlier held key roles at Google Philippines, the place he partnered with shoppers within the telco, journey, and fast service restaurant sectors. He additionally spent a good portion of his profession at Unilever, managing native, regional, and international advertising and marketing initiatives.
Trinidad can also be the Co-Founding father of The Really feel Good Meals Group, an e-commerce well being meals supply enterprise with 4 manufacturers: Ketos of Manila, Eat’s Life Manila, The Sugar-Free Bakery, and Get Effectively Soup.
Stephanie Ng, Managing Director, International Head of Advertising and marketing for Worldwide Wealth and Premier Banking, HSBC Financial institution, Hong Kong
Stephanie Ng is the Managing Director and International Head of Advertising and marketing for HSBC’s Worldwide Wealth and Premier Banking (IWPB). Based mostly in Hong Kong, she oversees HSBC’s IWPB model and advertising and marketing technique, creatives and supply globally, and shapes the financial institution’s advertising and marketing efforts focused at prosperous and high-net-worth people, with a robust deal with digital innovation and customer-centricity.
Previous to HSBC, Ng was with Meta the place she led APAC monetary providers initiatives throughout the agency’s household of apps. Previous to her function at Meta, she was the Government Director for Credit score Playing cards at Commonplace Chartered Financial institution, managing P&L and main profitable groups in playing cards, funds and unsecured lending companies in Singapore, Malaysia and globally for the Financial institution. She has additionally held senior degree positions with Mastercard and AIG Insurance coverage.
Ng brings greater than 20 years of expertise in advertising and marketing, enterprise technique, propositions, strategic partnerships, product innovation, portfolio administration and buyer loyalty. Her advertising and marketing management has earned her quite a few recognitions, together with being named a Finalist for Marketing campaign Asia’s Chief Marketer 2023, a Girls to Watch APAC 2023 honoree, a member of Marketing campaign Asia-Pacific’s Advertising and marketing Energy Listing 2024, and one in every of PRovoke Media’s Innovator 25 APAC in 2024.
Tammy Thi Phan, Chief Digital Advertising and marketing Officer, Masan Group, Vietnam
Tammy Thi Phan is the Chief Digital Advertising and marketing Officer (CDMO) at Masan Group, one in every of Vietnam’s main non-public sector conglomerates with a various portfolio in FMCG, retail, meals and beverage, and finance. In her function, she leads the digital transformation of selling throughout model, efficiency, and personalization, driving innovation and progress in one in every of Southeast Asia’s most dynamic client markets.
Phan brings over 20 years of worldwide expertise throughout technique consulting, partnerships, advertising and marketing, and gross sales. Her profession spans main worldwide firms together with Google, American Specific, Accenture, and Boston Consulting Group (BCG).
At Google, Phan served as Head of Advertising and marketing, working carefully with authorities, civic organizations, and company companions to speed up digital adoption within the nation. She additionally led strategic product and channel partnerships throughout Southeast Asia, supporting business-to-business (B2B) startups, expertise firms, and businesses of their progress by Google Advertisements and digital instruments.
Previous to Google, Phan labored at American Specific, the place she drove new partnership enterprise improvement throughout APAC. She additionally has administration consulting expertise within the US and Asia with Accenture and BCG.
Featured picture: Edited by Fintech Information Singapore, primarily based on picture by jamesteoh1976 through Freepik
