Reapit has introduced its subsequent main providing: Reapit AI (RAI), an AI-powered assistant designed to assist gross sales and property administration professionals work smarter, quicker, and extra effectively.
Launching early in 2026, RAI will probably be embedded deeply into the Reapit platform, offering brokers with a “digital co-worker” that automates time-consuming duties and delivers insights and communication within the company’s distinctive model voice. This ranges from property descriptions and prospecting to upkeep coordination and evaluation.
“Property companies are underneath growing strain to do extra with much less, and we consider AI needs to be a drive multiplier, not simply one other characteristic,” mentioned Mark Armstrong, CEO of Reapit. “RAI works contained in the Reapit platform that our clients already belief, streamlining workflows, surfacing alternatives, and enhancing shopper service. It’s AI that listens, learns and acts, all whereas reflecting the distinctive identification of every company.”
Reapit AI is being developed as a part of the the CRM supplier’s’ broader providing, which encompasses thousands and thousands of property data, transactions, communications, and workflows throughout the UK and ANZ, based on the software program supplier.
This basis allows Reapit AI to ship “context-aware, brand-safe, high-impact automation that generic instruments merely can’t match,” Armstrong added.
“AI is simply as efficient as the information it learns from,” mentioned Matt McGown, chief product officer at Reapit. “RAI is powered by the true operational historical past of property companies, not scraped net information. That makes it extra related, extra private, and way more highly effective from day one.”
Reapit says its new AI product, to be launched early in 2026, will embrace:
+ Predictive lead scoring and automatic follow-ups for gross sales groups
+ Upkeep workflow automation for property managers
+ ‘Itemizing Concierge’ for gross sales brokers managing the gathering of information and imagery for distributors
+ Enhanced AI-generated property descriptions aligned with the company’s tone and magnificence
+ Actual-time insights and proposals primarily based on consumer behaviour and stay CRM information
+ Reapit is already working intently with some main property companies within the UK to form and refine RAI’s options forward of launch to assist guarantee it fulfils the real-world wants of brokers, property managers, and enterprise house owners.
McGown continued: “The place some distributors are including AI as a bolt-on, we’re embedding it deeply, so it really works the place our clients already work. It’s the distinction between AI that’s intelligent and AI that delivers tangible outcomes for our brokers. RAI is constructed to ship measurable outcomes, with brokers in full management.”
“Information safety and belief stay our high priorities,” added chief know-how officer Dawson Scott. “We’re constructing RAI to be safe, brand-aware, and custom-fit for every company. This isn’t about tech for tech’s sake, it’s about creating significant, clever automation that respects our clients’ privateness and individuality. Companies may have management over accepting the suggestions that RAI proposes, giving our purchasers an extra layer of management that generic AI options can’t present.”
“RAI marks the subsequent chapter in our mission to assist brokers thrive by means of know-how,” mentioned Armstrong. “We’re excited to ship AI that’s not simply clever, however actually built-in, intuitive, and agency-first.”
