Dr Sonia Szamocki is a former NHS physician and the founder and chief govt of 32co, a healthcare platform attempting to enhance affected person entry to specialist remedies by connecting clinicians to specialists throughout the UK.
On this week’s Founder in 5 Q&A, Szamocki discusses the significance of taking (harsh) criticism, why well being tech is such a misunderstood sector and why after working as a top-tier marketing consultant and in accident and emergency, founding a enterprise remains to be the toughest, longest hours she’s labored.
What’s your worst pitching expertise?
Once you first begin out, each pitch you give is horrible. You’ve labored insanely arduous to assemble traction and construct a terrific product, so it’s tempting to solely speak concerning the belongings you’ve constructed, fairly than translating them into the metrics buyers care about. Traders are working throughout industries and must rapidly perceive what an organization does. In the event you make that too tough, you’ll lose them….
