When deciding the place to buy, customers are now not solely taking a look at worth, based on new analysis from the Mexican purchase now pay later (BNPL) and on-line client credit score platform, Kueski. How they pay and below what phrases they achieve this have now change into methods for firms to achieve a aggressive edge.
Between 26 Could and three June, Kueski examined how 5,200 of its Kueski Pay customers are selecting the place to buy and the way they pay. It discovered that digital customers in Mexico are taking extra time viewing their choices, with 80 per cent saying they in contrast costs on-line, and an amazing majority (90 per cent) are selecting to make their purchases on-line.
The outcomes revealed that planning and digital commerce have now change into the norm. In actual fact, of its respondents, Kueski discovered that 70 per cent selected to make use of Kueski Pay because of the capability to make biweekly fee instalments. Moreover, 85 per cent mentioned they’d not have accomplished their buy with out that choice.
Selecting a digital fee methodology
When requested about belief and safety, 87 per cent mentioned they felt safer utilizing Kueski Pay over different digital fee choices. This reinforces the rising choice for frictionless, clear, and easy-to-understand options to conventional credit score merchandise.
The research additionally highlights a shift in what persons are shopping for. Essentially the most bought classes had been electronics and tech (27 per cent), trend and equipment (23 per cent), and private care (18 per cent) — pointing to extra value-driven, long-term investments by customers.
These shifts align with a broader regional pattern: hundreds of thousands of persons are transferring away from conventional banking methods in favor of clearer, extra accessible and tech-driven monetary instruments. For a lot of, Kueski Pay represents their first structured, reliable entry to credit score. Monetary inclusion is now not a promise — it’s taking place on the level of buy.
“In the present day’s customers aren’t simply asking what they need to purchase, however how they will do it extra intelligently, accessibly, and in alignment with their private funds,” mentioned Samantha García, VP of selling at Kueski. “At Kueski, we’re constructing actual options for this new approach of constructing monetary selections.”
