Xiaomi, the Chinese language tech juggernaut recognized for smartphones and sensible dwelling devices, has formally unleashed its YU7 SUV onto the world’s most cutthroat EV market. In a stunning launch occasion in Beijing, Xiaomi didn’t simply introduce a brand new car—it threw down the gauntlet to Tesla’s Mannequin Y, securing a staggering 289,000 orders in simply 60 minutes. Sure, you learn that proper: 289,000 orders in an hour, outpacing the 200,000 orders reported within the first three minutes.
Xiaomi’s EV journey has been a gradual burn with a rocket-fueled payoff. The corporate first teased the YU7 in December 2024, positioning it as a direct rival to Tesla’s Mannequin Y, the reigning champ of China’s SUV market. The official launch on June 26, 2025, at 7:00 PM Beijing time was a spectacle. Held in a glitzy Beijing venue, the occasion wasn’t simply in regards to the YU7. Xiaomi bundled it with the disclosing of the MIX Flip 2 foldable smartphone, the Pad 7S Professional pill (powered by their in-house Xring O1 chip), and a mysterious “private sensible system for the following technology.” CEO Lei Jun took the stage, radiating confidence, and didn’t shrink back from direct comparisons to Tesla. “The YU7 outperforms the Mannequin Y in each facet,” he declared, a daring declare backed by a spec sheet that had the gang buzzing.
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Let’s speak numbers, as a result of the YU7’s specs are the place Xiaomi’s ambition shines. This five-seat, mid-to-large-size SUV measures 4,999 mm lengthy, 1,996 mm large, and 1,600 mm tall, with a 3,000 mm wheelbase—larger than the Mannequin Y’s 4,797 mm x 1,920 mm x 1,624 mm and a pair of,890 mm wheelbase. It’s constructed on Xiaomi’s Modena platform, that includes an 800-volt structure for lightning-fast charging (as much as 5.2C, delivering 620 km of vary in quarter-hour).
The YU7 is available in three variants: Normal, Professional, and Max. The Normal mannequin, priced at RMB 253,500 ($35,360), is a single-motor rear-wheel-drive beast with 320 Ps, hitting 0-100 km/h in 5.88 seconds. Its 96.3 kWh lithium iron phosphate (LFP) battery, provided by BYD’s FinDreams, provides a CLTC vary of 835 km—crushing the Mannequin Y’s 593 km. The Professional (RMB 279,900) and Max (RMB 329,900) are dual-motor setups with 496 Ps and 690 Ps, respectively, sprinting to 100 km/h in 4.27 and three.23 seconds. The Max variant swaps the LFP for a 101.7 kWh lithium ternary battery from CATL, delivering a 760 km vary. For context, the Mannequin Y’s Lengthy Vary AWD manages 719 km and 4.3 seconds to 100 km/h.
Inside, the YU7 is a tech fanatic’s dream. A large horizontal middle display dominates the sprint, harking back to Tesla’s minimalist strategy, however Xiaomi ups the ante with a full-width “HyperVision” show beneath the windshield. This panoramic interface, paired with a small display beneath the steering wheel (à la Li Auto), guarantees intuitive interplay. Lidar, a 4.6L fridge, 25 audio system, and twin 80W charging ports spherical out the cabin’s tech-heavy vibe. Storage is beneficiant, with 1,970 liters whole, together with a 141L frunk.
Xiaomi’s pricing technique is the place the YU7 turns into a real risk. The Normal mannequin’s RMB 253,500 beginning value undercuts the Mannequin Y’s RMB 263,500, whereas the Professional and Max variants stay aggressive at RMB 279,900 and RMB 329,900 in opposition to the Mannequin Y’s Lengthy Vary AWD at RMB 313,500. Lei Jun had teased that the YU7 wouldn’t simply be RMB 20,000 pricier than the SU7 sedan (RMB 215,900), dispelling rumors of a RMB 235,900 base value. Closing pricing was locked in simply 1-2 days earlier than the launch, a transfer that saved hypothesis excessive and rivals guessing.
The worth proposition is simple. Posts on social media highlighted the YU7’s 96 kWh pack on 800V structure versus the Mannequin Y’s 62 kWh on 400V, with a WLTP vary of 681 km—130 km greater than Tesla’s Lengthy Vary. At $35,300 USD, it’s a steal for the specs, and China’s EV consumers clearly agree.
The YU7’s debut wasn’t only a product drop—it was a market tidal wave. Xiaomi EV revealed on Weibo that the SUV racked up 200,000 confirmed orders in simply three minutes, ballooning to 289,000 inside an hour. This wildfire demand echoes the SU7’s launch, which nabbed 248,000 agency orders over 9 months.
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