Zoopla says it has delivered a 30% year-on-year enhance in ‘high quality’ dwelling purchaser leads for its homebuilder clients.
In keeping with the property web site, this follows the profitable roll out of a sequence of client targeted product upgrades to the Zoopla platform over the past 12 months.
Zoopla factors to key enhancements together with rising the visibility of new-build properties on the Zoopla web site, notably on its most seen pages. This has helped to encourage extra shoppers to contemplate a brand new construct property.
Particular shopping for scheme filters and call-outs have additionally been added to the search expertise, leading to a 40% enhance in new dwelling leads from this particular purchaser journey on the Zoopla web site.
New properties particular promoting schemes to assist dwelling patrons buying new properties has been a constant function of the market lately. Assist to Purchase was the primary authorities backed scheme which has now ended whereas present schemes accessible embrace Personal New – Fee Reducer and The Deposit Unlock Scheme which allows shopping for a brand new dwelling with only a 5% deposit.
Affordability is turning into an ever better affect on dwelling purchaser demand. With the intention to handle this want, Zoopla has developed and launched a brand new affordability device which is presently being examined by 4 main housebuilders.
The device seeks to assist severe patrons assess their funds and matches them to new dwelling developments that meet their funds and property necessities inside an end-to-end journey.
Zoopla analysis has revealed that 70% of patrons are open to new builds, however solely 7% explicitly search for them and this thrilling new device is designed to encourage extra would-be patrons to contemplate new construct properties.
Alex Rose, business director at Zoopla, commented: “Zoopla empowers shoppers to make extra assured shifting selections. This consists of encouraging potential patrons to contemplate all sorts of properties, together with new builds. Our devoted new properties product crew has made some huge strides over the past 12 months and these improvements we have now applied are driving direct advantages for our homebuilder clients..
“That is only the start for Zoopla and we’re targeted on introducing additional enhancements to maximise the visibility of recent properties on Zoopla’s web site and app within the months to return as we glance to drive a stronger ROI for our housebuilder clients and increase the pool of potential demand for new-build properties.”
