Digital property have had a wild trip over the past yr. A number of centralized crypto corporations, from the hedge fund Three Arrows Capital to the crypto alternate FTX, have failed, whereas the SEC, the Commodities Futures Buying and selling Fee (CFTC), and different US businesses have initiated a regulatory onslaught in opposition to crypto-related companies. Additional, amid excessive inflation, a banking disaster, and a possible recession, all threat property face an unsure macro future.
However we will’t overlook the long-term uneven alternative that digital property could supply. Basic buyers are looking for the digital tasks that stand the most effective likelihood for mass adoption regardless of the adverse overhang. With that in thoughts, 5 necessary themes have emerged in digital asset markets that would result in wider blockchain adoption within the medium to long run.
1. The Huge Gamers Are Right here: Web2 Partnerships and the Subsequent Wave of Web3 Customers
So far, digital asset adoption has been largely the area of native Web3 innovators. To proceed alongside this curve, extra early adopters want to come back onboard. A number of corporations with pre-crypto origins made vital progress in 2021 and 2022 via initiatives that helped increase Web3’s person base past crypto natives.
4 tasks specifically have leveraged Polygon, an Ethereum-based scaling resolution, to facilitate these efforts.
Polygon + Tasks
In lots of of those instances, prospects don’t even know they’re interacting with blockchain know-how. Web2 corporations have successfully abstracted the blockchain away. So far, Web3 onboarding has been pretty technical; by making it much less so, manufacturers may help encourage mass adoption.
Google and Amazon have additionally seen the worth of partnering with blockchains for node operation. Amazon Net Providers has paired up with Avalanche and Google with Solana.
Why are all these manufacturers implementing Web3 plans? To enhance their person expertise and buyer relationships, entice Gen-Z digital natives, and unlock various sources of income, amongst different causes.
Amid continued optimistic momentum in 2023, we anticipate extra huge manufacturers to comply with their lead and develop their very own blockchain initiatives.
2. Ethereum Dominates, However Should Scale to Service Mass Adoption
With 60% of decentralized finance (DeFi) whole worth locked (TVL) and 85% of NFT transaction quantity, Ethereum is the clear chief amongst sensible contract platforms. Nonetheless, ought to thousands and thousands of individuals stampede to Web3, the Ethereum community may very well be overwhelmed and the worth to transact on its blockchain may turn out to be prohibitively costly. So, how can blockchains scale up? We see three attainable approaches.
Three Blockchain Sorts

- Monolithic blockchains like Solana supply execution, settlement, consensus, and information availability multi function. Apps are constructed instantly on high of the blockchain. However this may create scalability points — the so-called blockchain trilemma — if the blockchain is each decentralized and extremely safe.
- Modular blockchains like Ethereum 2.0 separate the execution, settlement and consensus, and information availability layers. “Layer 2s,” within the type of sidechains and rollups, assist the unique “Layer 1” blockchain scale with out sacrificing decentralization or safety. Functions are constructed on high of each Layer 1s and Layer 2s.
- Universes of interconnected blockchains like Cosmos are ecosystems with comparatively safe inter-blockchain communication protocols, so totally different blockchains can alternate information and worth between them.
As a result of Lindy impact and the present dominance of Ethereum and its Layer 2s in new undertaking launches, we anticipate modular blockchains to prevail. Although smaller positions within the different blockchain-scaling fashions, particularly these with strong tokenomics and enticing relative valuations, could also be a very good hedge.
3. Tokenization Will Deliver Varied Exogenous Belongings On-Chain
Tokenization creates digital representations of varied property, from securities and funds to paintings and different collectibles, and is among the many most necessary present Web3 narratives. The advantages of tokenizing property clarify why this theme is gaining such traction.
The Advantages of Tokenization
| Tokenized Securities |
Tokenized Funds |
Tokenized Actual Property, Artwork, and Different Collectibles |
|
| Higher Accessibility |
Opens up securities markets to a worldwide pool of buyers |
Makes institutional personal market methods extra accessible to particular person buyers with decrease funding minimums, improved onboarding, and doubtlessly higher liquidity |
Permits for fractionalization |
| Higher Effectivity |
Elevated liquidity, sooner settlement, and decrease prices |
Transforms comparatively liquid sources into simply tradable items |
The chance is very large. Based on HSBC estimates, tokenized market quantity will attain $24 trillion by 2027.
How is that this theme expressed in liquid token portfolios or non-fungible property (NFAs)? By way of sensible contract platforms that present the general public blockchain and settlement infrastructure for these tokenized property. KKR tokenized its well being care fund and Hamilton Lane its $2.1B flagship fund via Avalanche and Polygon, respectively. Decentralized purposes (DApps) — Maker, Centrifuge, Maple Finance, and Ondo Finance, for instance — assist customers bridge actual world property (RWAs) to DeFi.
4. RWAs Can Assist Counter DeFi’s Circularity
DeFi’s “self-reference” has been a perceived shortcoming of the sector. For instance, a DeFi person could take out a mortgage on lending protocol Aave for leveraged buying and selling of property on the Uniswap decentralized alternate.
We’re bullish on alternatives that break this circularity downside by integrating exterior info and “actual world” use instances onto closed blockchain networks. There are various latest examples of non crypto-native companies turning to DeFi.
By way of the lending protocol Maker, customers can borrow their DAI stablecoins by locking collateral in Maker’s sensible contracts. Constructed on Ethereum, Maker determines which collateral they settle for in addition to the collateralization ratios for every collateral sort. Most collateral on Maker at this time is within the type of stablecoins, like USD Cash (USDCs) pegged to the US greenback, however RWAs are a fast-growing section. Firstly of This autumn 2022, RWAs made up solely 2% of the collateral on Maker, however that has grown to 13%, and RWA earnings at present accounts for over half of Maker’s income. Certainly, RWA collateral now contains US Treasury bonds via MIP65, loans from Huntingdon Valley Financial institution in Pennsylvania, and funding grade asset-backed securities via BlockTower Capital.
RWA Exercise


Constructed on the Ethereum and Solana blockchains, Maple Finance is one other lending protocol that gives infrastructure for credit score consultants to run on-chain lending companies. Earlier this yr, it introduced a $100 million receivables financing pool, enabling Intero Capital Options to borrow USDC in opposition to receivables and buyers to lend their USDC for a ten% focused yield.
5. NFTs: The Underappreciated Upside
NFT exercise boomed in 2021 with gross sales quantity and distinctive consumers rising 41,784% and 6,959%, respectively, in response to CryptoSlam. In 2023, NFT exercise is on the upswing once more thanks to 2 necessary occasions: the disruptive launch of Blur, an Ethereum NFT market, and the explosive reputation of bitcoin ordinals, via which customers can inscribe textual content, photos, and different information on satoshis, or smaller bitcoin items.
NFT Exercise

The 2021 growth remembers that of the preliminary coin choices (ICOs) in 2017 and serves as a DeFI proof of idea. “Profile image” NFTs of cartoon apes and pixelated punks however, we imagine a a lot bigger digital collectible market spans the next industries:
- Gaming: By way of NFTs, avid gamers can extra absolutely personal their in-game land, avatars, and different property they’ve earned and invested in. Gaming NFTs may very well be offered, exchanged, and moved amongst totally different metaverses in order that customers can transport their digital property from Sport A to Sport B fairly than ranging from scratch.
- Music: Followers may spend money on and help their favourite musical artists via NFTs. For instance, they may buy a share of an artist’s music that entitles them to royalty rights at any time when that music is performed on streaming providers. NFTs may additionally unlock real-world experiences for followers, akin to early entry to new monitor releases or meet-and-greets with the artist.
- Ticketing: NFTs even have purposes within the reside occasions business. By way of Ticketmaster’s partnership with the blockchain Circulation, occasion organizers can now situation NFTs round reside reveals. Much like music NFTs, these purposes may improve followers’ experiences and function digital collectibles. Ticketmaster’s web site now incorporates a pockets and NFT market in order that collectors can share and commerce.
- Social Media: The centralized Web2 social media giants revenue from content material that they don’t create. Due to social media’s present ad-driven enterprise mannequin, precise content material creators go underpaid or aren’t paid in any respect. By storing their social media on a public blockchain via NFTs that characterize profiles, likes, feedback, and different exercise, content material creators can, via social tipping, secondary marketplaces for profiles, and different ideas, higher seize worth for his or her work.
- Area Names in Web3, akin to runa.eth, resemble their Web2 counterparts like runa.com: They’ll function web sites and electronic mail addresses. These domains are technically represented as NFTs on blockchains and supply extra use instances — for information storage, for instance, so customers can then give purposes permission to entry sure info. On this means, customers can carry their information across the internet by way of NFTs and have fuller possession of their on-line id.
To make certain, the digital asset area remains to be early in its improvement. Whereas not in its infancy, it’s removed from a mature market. As such, it stays each extremely speculative and ripe with potential.
That’s the reason it’s value maintaining a tally of — and approaching with warning.
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