Does being seen extra on the net result in extra mentions in AI assistants? I’m defining “being seen” or net visibility because the estimated whole month-to-month natural search site visitors to all pages that point out the entity.
These are outstanding pages on the net, with a whole lot of visibility. Having your model current on these pages means you probably have extra credibility, that you just’re a identified model.
I appeared on the high 50 web sites talked about in Ahrefs Model Radar for Google AI Overviews, ChatGPT, and Perplexity. That is throughout ~76.7M AI Overviews, 957k ChatGPT prompts, and 953.5k Perplexity prompts for the month of June 2025.
Let’s dig in.
I’ll give the standard correlation doesn’t equal causation disclaimer.
I didn’t suppose this is able to be any sort of direct sign, however I used to be anticipating pretty robust correlations right here. Google AI Overviews reveals a average, almost robust correlation. Perplexity is a weak correlation however near average. ChatGPT reveals a weak correlation.
As we’ve seen in different research, Google favors manufacturers. Perplexity at all times appears to be extra balanced. I believe ChatGPT leans closely on partnerships for high quotation sources.
Listed here are the Spearman rank correlations for net visibility vs. AI visibility throughout the highest 50 domains in every system:
| AI Assistant | Spearman ρ | Correlation |
|---|---|---|
| Google AI Overviews | 0.55 | Reasonable |
| ChatGPT | 0.20 | Weak |
| Perplexity | 0.35 | Weak |
Remaining ideas
It will likely be fascinating to see how this modifications once we run this for a bigger variety of web sites.
Plus we have now the online visibility index as a way to see the way you’re talked about on-line and the search demand index to see how widespread you might be in searches.
