I’ll be very trustworthy right here; you’re not the primary one making an attempt to generate leads from LinkedIn.
1000’s of B2B entrepreneurs, founders, and gross sales of us are already within the recreation. They’ve been testing with hooks, writing posts, sending DMs, working advertisements, and lots of extra.
Some are crushing it, whereas most are nonetheless… within the guessing stage.
For those who’re caught within the guessing zone, that’s most likely as a result of:
- You’re utilizing outdated techniques (like chilly pitches with no context)
- You’re chasing amount over high quality
- Or worse, you’re simply not exhibiting up the place your patrons are literally paying consideration
However right here’s the reality: LinkedIn nonetheless works, and it really works rattling nicely for B2B. You simply want a greater playbook.
On this information, I’m handing you 6 confirmed LinkedIn methods that I and lots of different consultants within the business use to e-book conferences, heat up high-ticket leads, and construct authority.
For those who’re severe about turning LinkedIn into your #1 lead gen channel this 12 months, right here’s the framework.
LinkedIn B2B Lead Era: Desk of Contents
LinkedIn B2B Lead Era: Desk of Contents
Why LinkedIn is Finest for B2B Lead Era
Effectively, LinkedIn has 1billion+ professionals as customers. And it’s very seemingly that your ICPs are there, ready so that you can attain out.
However there’s extra to it than simply numbers. And right here’s why:
- Stay & correct information: Not like static e mail lists or outdated CRM information, LinkedIn profiles are up to date by customers themselves. Which means that the info stays contemporary naturally.
- Highly effective focusing on: So long as you will have a transparent purchaser persona of your prospects, it’s very straightforward to slim down in your prospects.
- Constructed-in belief: By including details about your self to your profile and staying energetic on the platform, you possibly can construct belief and credibility.
That’s not all! Simply by watching somebody’s exercise, you possibly can perceive their intent and time your outreach completely.
Right here’s what to search for:
For People
- Job modifications – Open to new instruments, companions, or providers
- Posts & feedback – Know their ideas and even their necessities.
- Profile updates – Clues into new tasks or focus areas
For Corporations
- Hiring bulletins – The Workforce is scaling and may want new instruments or distributors
- Funding information – Price range and enlargement plans incoming
- Firm posts – See what they’re selling or prioritizing
- Management modifications – Nice time to interact new decision-makers
- Development engagement – Spot shifts in focus or new strategic bets
For those who be sure to remain up to date in your prospects, it is possible for you to to remain on the sting and make the appropriate proposal on the proper time.
6 Confirmed LinkedIn Lead Gen Methods (That Truly Work in 2025)
There’s just one cheat code to profitable on LinkedIn: earn belief.
And for that, your strategy needs to be related, personalised, and well-timed.
Nevertheless, determining what means fits you takes lots of time and sources.
Let me prevent from all of these hurdles.
Listed here are 6 efficient LinkedIn methods and the appropriate instruments that I exploit to seek out and convert high-quality b2b leads:
| Technique | Instrument | Free Model? | Finest For |
| Ship Chilly Messages on LinkedIn | Saleshandy Join 2.0 | ✅ | Gross sales reps, SDRs, startups, & consultants |
| Use Social Promoting to Construct Belief and Appeal to Heat B2B Leads | Taplio | ✅ | Founders and creators |
| Run Focused LinkedIn Advertisements to Attain Choice-Makers at Scale | LinkedIn Marketing campaign Supervisor | ❌ | Demand gen groups, entrepreneurs |
| Host Webinars & Occasions to Appeal to Excessive-Intent Leads | Calendly | ✅ | Companies, SaaS, consultants |
| Be a part of Teams & Communities on LinkedIn To Discover Leads Just like your ICP | HubSpot | ✅ | Recruiters, coaches, consultants |
| Perform a Multichannel Technique To Deliver the Finest Outcomes | Saleshandy | ✅ | SDRs, development groups |
Professional Tip: Be sure you’ve already outlined your ICP and ready a lead listing.
These methods solely work once you’re reaching the appropriate folks.
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1. Ship Chilly Messages on LinkedIn
| Finest For: Gross sales reps, SDR, and founders. |
On this, you’re sending a message to somebody for the primary time on LinkedIn.
Nevertheless, 76% of messages despatched are ignored!
As a result of most go along with generic and templated messages, resulting in them being ignored.
However it may be simply fastened by personalizing your messages.
Let me present you the method…
Use Chilly Messages for B2B Lead Era
To jot down a personalised message that will get a reply, take a look at their actions.
Let me present you an instance.
An individual lately modified his job.
And now, when you find yourself sending him a message for the primary time, you can begin by congratulating them.
That pinch of personalised message will most definitely get a reply.
And from there, you possibly can take the dialog forward.
Other than that, you need to use mutual pursuits, connections, or any posts they’ve shared on the platform.
Belief me, a contact of personalization will assist rather a lot in getting your message observed.
Now, what number of messages are you planning to ship every single day?
You’ll be able to perhaps ship 5 and even 10 messages a day. However if you wish to scale?
That will likely be an issue, as a result of LinkedIn doesn’t permit bulk messaging even with instruments.
Even with Gross sales Navigator, the options are restricted, and it comes with a hefty worth.
That’s why I might counsel making an attempt chilly emailing.
Why Ought to You Attempt Chilly Emailing?
With chilly emailing, it is possible for you to to:
- Attain extra prospects at scale.
- Get insights about your marketing campaign.
- Do correct follow-ups.
However there’s an issue: LinkedIn doesn’t provide the contact particulars of the prospects.
For this, I counsel going with a LinkedIn e mail finder extension like Saleshandy Join 2.0. As it is possible for you to to:
- Immediately extract verified e mail addresses from LinkedIn profiles
- Save them and push them instantly into your chilly e mail sequence.
- And even affords integration with a number of tech stacks to enhance your workflow.
So, I might counsel going with a LinkedIn message for preliminary contact,
And chilly emails for follow-ups and people with whom you get to attach.
2. Use Social Promoting to Construct Belief and Appeal to Heat B2B Leads
| Finest For: Founders, consultants, and creators |
The present market developments are extra aligned with trusting a person greater than the model.
Whenever you keep energetic by posting value-oriented content material persistently and interacting with the posts on the platform, it is possible for you to to construct a powerful private model.
A private model is essential for social promoting.
It helps in constructing your model in addition to attracting prospects in your choices.
Let me present you the way it works:
Use Social Promoting for B2B Lead Era
To make social promoting work, you have to be energetic and constant on the platform.
That means, you may be on the prime of your prospects’ feeds.
Listed here are the three non-negotiable issues you have to do in social promoting:
- Touch upon posts out of your ICP by sharing your ideas and insights
- Make posts and video content material by sharing case research, business information & how-tos, behind-the-scenes, and even useful suggestions.
- You’ll be able to even submit memes and light-weight humor.
| Notice: Don’t repost content material from others. At all times be sure to offer your tackle it or something new that provides worth to the customers. This can make a very good impression and enable you to construct belief together with your viewers. |
Additionally, needless to say staying energetic on LinkedIn will take effort.
You need to use the assistance of those instruments to make the method simpler:
- Taplio: For content material scheduling, repurposing, and analytics.
- LeadDelta: To arrange and interact together with your LinkedIn community like a CRM.
- Canva: For designing your posts.
If carried out proper, you’re going to get extra replies to your DMs, leads will be a part of your funnel, and even attain out themselves!
3. Run Focused LinkedIn Advertisements to Attain Choice-Makers at Scale
Finest For: Product launches, SaaS, webinars, and demand technology
Advertisements make it straightforward to ship your message to the appropriate target market.
Though it’s costly, you possibly can generate a considerable variety of leads utilizing this channel when carried out accurately.
Use LinkedIn Advertisements to Generate B2B Leads From LinkedIn?
In an effort to get the very best outcomes, you have to perceive the completely different advert sorts from LinkedIn.
You need to use every of them to focus on a distinct set of audiences.
Right here’s learn how to get began:
1. Select the Proper LinkedIn Advert Format primarily based in your objectives:
- Sponsored Content material: These are regular advertisements that seem on the feeds.
- Lead Gen Types: Advertisements with built-in kinds that make it straightforward to seize lead information.
- Message Advertisements (InMail): Customized messages despatched on to a person’s LinkedIn inbox utilizing LinkedIn Gross sales Navigator.
- Carousel Advertisements: These are an prolonged model of the sponsored advertisements, the place you possibly can add a number of slides.
- Textual content and Dynamic Advertisements: Easy sidebar advertisements or personalised advertisements that use profile information to seize consideration.
2. Goal Your Supreme Viewers: When organising your target market, be sure to go along with the appropriate filters like Job title, Firm identify, dimension, business, abilities, areas, and lots of extra.
3. Craft Compelling Advert Copy and Inventive: Supply a powerful worth with a transparent call-to-action (CTA). You’ll be able to even use high-quality pictures or movies to face out within the feed.
Nevertheless, earlier than you begin investing your sources, I extremely advocate beginning gradual.
This can enable you to to grasp what works and stage the problems in your campaigns.
You’ll be able to all the time scale the campaigns that usher in good ROI.
4. Host Webinars & Occasions to Appeal to Excessive-Intent Leads
Finest For: Companies, B2B SaaS, and service-led companies
Occasions and webinars are a few of the finest methods to draw leads with excessive intent.
You’ll be able to even use these occasions to fulfill your leads and showcase your product or providers
Use Webinars and Occasions to Appeal to Excessive-Intent Leads
- Create an occasion with a clear profit or takeaway within the title
- Advertise utilizing your private profile and firm web page
- DM attendees earlier than the occasion to thank them and ask about what they hope to be taught
- Comply with up after the occasion by way of e mail (or LinkedIn) with slides, recordings, or a CTA
For this, I might advocate instruments like:
- LinkedIn Occasions: For occasion setup and natural attain
- Zoom / Livestorm: For internet hosting webinars professionally
- Saleshandy: To observe up with attendees by way of chilly or heat e mail
- Calendly: To schedule conferences post-event with certified leads
If you’d like high-intent leads who’re actively researching your area, webinars and occasions might be one in every of your strongest lead-gen belongings.
5. Be a part of Teams & Communities on LinkedIn To Discover Leads Just like your ICP
Finest For: Consultants, service suppliers, and B2B SaaS firms.
LinkedIn teams and communities make it straightforward to seek out high-intent leads primarily based in your Supreme Buyer Profile (ICP).
Becoming a member of these teams makes it straightforward to work together together with your prospects.
It is possible for you to to know their ideas concerning the business, pursuits, and even ache factors.
Use LinkedIn Teams for Efficient Lead Era
When you realize your ICP, it’s simpler to know what communities they’re a part of and be a part of them to be energetic there.
As soon as you’re a part of the neighborhood, you have to actively take part in it by interacting with different posts, sharing value-oriented feedback, and even sharing your ideas on business modifications.
6. Perform a Multichannel Technique To Deliver the Finest Outcomes
Finest For: SDRs, BDRs, and outbound entrepreneurs
All the methods talked about above are wonderful for producing leads from LinkedIn.
However you realize what’s the very best?
Combining all of them collectively!
Sure, a multichannel strategy permits you to attain your prospects throughout LinkedIn, e mail, and even cellphone numbers.
With that, you get the very best out of each technique.
Use the Multichannel Technique for Efficient Lead Era
I’ve shared all of the methods and learn how to use them above.
So right here’s an instance the place all of the methods are used collectively:
- Day 1: LinkedIn Engagement:
- Motion: Like and remark in your prospect’s current submit.
- How: Reference one thing particular of their content material (“Liked your tackle {{matter}}, particularly the about {{element}}.”)
- Why: This warms up your prospect, will get you on their radar, and makes your future messages extra prone to get a reply.
- Day 2: Ship a Customized LinkedIn Connection Request:
To personalize your message, go along with a shared curiosity, mutual connection, or one thing particular from their profile/current exercise.- Motion: Ship a connection request with a brief, related be aware.
- Template:
- “Hello {{First Title}},
I loved your current submit on {{matter}}. Would love to attach and share insights on {{shared curiosity}}.”
- “Hello {{First Title}},
- Day 3: First Electronic mail Outreach:
I might counsel going with this if you happen to didn’t get any replies to your first message.
| Topic: Fast Comply with-Up Hello {{First Title}}, Simply following up in case my final message on LinkedIn obtained buried. Congrats once more in your current {{job change/challenge}}! I assist {{function/business}} groups with {{ache level}}, and I consider there may very well be some worth in connecting. Would you be open to a fast chat to see if this might assist at {{Firm}}? If now isn’t the appropriate time, simply let me know what works higher for you. Trying ahead to your ideas! Finest regards, {{Your Title}} |
Nevertheless, you possibly can ship a chilly e mail as step one itself! However for that, you have to discover the contact particulars utilizing a LinkedIn Electronic mail Finder.
| Topic: Loved Your Latest Submit on {{matter}} Hello {{First Title}}, I lately got here throughout your submit on {{matter}} and actually loved your perspective. It sparked some ideas on {{shared curiosity}}, and I’d love to attach and change insights. For those who’re open to it, I’d be comfortable to proceed the dialog and see how we would be taught from one another. Trying ahead to connecting! Finest regards, {{Your Title}} |
Other than this, when you’ve got obtained a optimistic reply from the prospect on LinkedIn, you possibly can proceed the identical dialog by e mail.
- Day 4: Telephone Name:
Just like e mail, in case your LinkedIn message and e mail didn’t attain them, you possibly can strive making a strategic cellphone name.In the event that they reply, reference your earlier LinkedIn connection and emails.
For those who get voicemail, depart a quick, value-driven message (don’t pitch too laborious).
I gained’t counsel making this your first channel for reaching out to them due to privateness issues.
These are simply primarily based on hypothetical conditions. So, primarily based in your necessities, this technique will change accordingly.
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What’s the Finest Strategy to do LinkedIn B2B Lead Era
To date, I’ve shared all of the methods which have helped me get high-quality leads.
Whereas all of the methods gives you a very good ROI,
In case you are searching for one thing with a restricted price range, I might counsel going with constant posting and sending personalised chilly messages on LinkedIn.
You simply want to speculate your time in it, and even with restricted sources, it is possible for you to to create nice outcomes.
Nevertheless, when you’ve got a very good price range, I might any day counsel multi-channel methods.
By combining all of the methods, it is possible for you to to get pleasure from the advantages of all of the methods.
Multi-channel efforts may even enhance the effectiveness of every technique, as your efforts are mixed for a typical purpose.
LinkedIn B2B Lead Era: FAQs
Sure, you possibly can generate B2B leads on LinkedIn with out the Gross sales Navigator.
For that, you possibly can manually seek for your ICPs with the assistance of LinkedIn search filters, or you possibly can even use the assistance of any B2B information suppliers to get the LinkedIn profiles of your prospects.
As for Inmail, you possibly can all the time strive extra feature-packed chilly emailing.
2. What sort of outreach messages really work?
A brief and personalised message will all the time assist in getting the eye of the prospects.
Be certain to write down info like job modifications, current posts, or shared connections to personalize your message. Concentrate on making a connection slightly than sounding salesy.
3. How a lot does LinkedIn B2B value per lead?
On common, the fee can usually vary from $30 to $150.
To be trustworthy, it relies on the technique you will have chosen to go along with. A handbook search with common chilly emailing will value you near nothing. In the meantime, if you happen to go along with Gross sales Navigator or add extra instruments to the workflow, the fee can enhance.
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