I’ll be very sincere right here; you’re not the primary one making an attempt to generate leads from LinkedIn.
1000’s of B2B entrepreneurs, founders, and gross sales of us are already within the sport. They’ve been testing with hooks, writing posts, sending DMs, working adverts, and lots of extra.
Some are crushing it, whereas most are nonetheless… within the guessing stage.
In case you’re caught within the guessing zone, that’s in all probability as a result of:
- You’re utilizing outdated techniques (like chilly pitches with no context)
- You’re chasing amount over high quality
- Or worse, you’re simply not displaying up the place your consumers are literally paying consideration
However right here’s the reality: LinkedIn nonetheless works, and it really works rattling effectively for B2B. You simply want a greater playbook.
On this information, I’m handing you 6 confirmed LinkedIn methods that I and lots of different consultants within the trade use to e book conferences, heat up high-ticket leads, and construct authority.
In case you’re critical about turning LinkedIn into your #1 lead gen channel this yr, right here’s the framework.
LinkedIn B2B Lead Era: Desk of Contents
LinkedIn B2B Lead Era: Desk of Contents
Why LinkedIn is Finest for B2B Lead Era
Effectively, LinkedIn has 1billion+ professionals as customers. And it’s very probably that your ICPs are there, ready so that you can attain out.
However there’s extra to it than simply numbers. And right here’s why:
- Stay & correct information: In contrast to static e-mail lists or outdated CRM data, LinkedIn profiles are up to date by customers themselves. Because of this the information stays recent naturally.
- Highly effective focusing on: So long as you may have a transparent purchaser persona of your prospects, it’s very straightforward to slim down in your prospects.
- Constructed-in belief: By including details about your self to your profile and staying energetic on the platform, you’ll be able to construct belief and credibility.
That’s not all! Simply by watching somebody’s exercise, you’ll be able to perceive their intent and time your outreach completely.
Right here’s what to search for:
For People
- Job modifications – Open to new instruments, companions, or companies
- Posts & feedback – Know their ideas and even their necessities.
- Profile updates – Clues into new tasks or focus areas
For Corporations
- Hiring bulletins – The Staff is scaling and would possibly want new instruments or distributors
- Funding information – Funds and enlargement plans incoming
- Firm posts – See what they’re selling or prioritizing
- Management modifications – Nice time to have interaction new decision-makers
- Pattern engagement – Spot shifts in focus or new strategic bets
In case you ensure that to remain up to date in your prospects, it is possible for you to to remain on the sting and make the best proposal on the proper time.
6 Confirmed LinkedIn Lead Gen Methods (That Really Work in 2025)
There’s just one cheat code to successful on LinkedIn: earn belief.
And for that, your strategy needs to be related, personalised, and well-timed.
Nonetheless, determining what method fits you takes a variety of time and assets.
Let me prevent from all of these hurdles.
Listed below are 6 efficient LinkedIn methods and the best instruments that I take advantage of to seek out and convert high-quality b2b leads:
Professional Tip: Be sure you’ve already outlined your ICP and ready a lead listing.
These methods solely work if you’re reaching the best individuals.
1. Ship Chilly Messages on LinkedIn
Finest for: Gross sales reps, SDR, and founders.
On this, you’re sending a message to somebody for the primary time on LinkedIn.
Nonetheless, 76% of messages despatched are ignored!
As a result of most go together with generic and templated messages, resulting in them being ignored.
However it may be simply fastened by personalizing your messages.
Let me present you the method…
Find out how to Use Chilly Messages for B2B Lead Era
To write down a personalised message that will get a reply, take a look at their actions.
Let me present you an instance.
An individual lately modified his job.
And now, if you find yourself sending him a message for the primary time, you can begin by congratulating them.
That pinch of personalised message will almost certainly get a reply.
And from there, you’ll be able to take the dialog forward.
Other than that, you should utilize mutual pursuits, connections, or any posts they’ve shared on the platform.
Belief me, a contact of personalization will assist rather a lot in getting your message observed.
Now, what number of messages are you planning to ship day by day?
You’ll be able to possibly ship 5 and even 10 messages a day. However if you wish to scale?
That might be an issue, as a result of LinkedIn doesn’t enable bulk messaging even with instruments.
Even with Gross sales Navigator, the options are restricted, and it comes with a hefty worth.
That’s why I’d counsel making an attempt chilly emailing.
Why Ought to You Attempt Chilly Emailing?
With chilly emailing, it is possible for you to to:
- Attain extra prospects at scale.
- Get insights about your marketing campaign.
- Do correct follow-ups.
However there’s an issue: LinkedIn doesn’t provide the contact particulars of the prospects.
For this, I counsel going with a LinkedIn e-mail finder extension like Saleshandy Join 2.0. As it is possible for you to to:
- Immediately extract verified e-mail addresses from LinkedIn profiles
- Save them and push them immediately into your chilly e-mail sequence.
- And even gives integration with a number of tech stacks to enhance your workflow.
So, I’d counsel going with a LinkedIn message for preliminary contact,
And chilly emails for follow-ups and people with whom you get to attach.
2. Use Social Promoting to Construct Belief and Entice Heat B2B Leads
Finest for: Founders, consultants, and creators.
The present market tendencies are extra aligned with trusting a person greater than the model.
If you keep energetic by posting value-oriented content material persistently and interacting with the posts on the platform, it is possible for you to to construct a powerful private model.
A private model is essential for social promoting.
It helps in constructing your model in addition to attracting prospects in your choices.
Let me present you the way it works:
Find out how to Use Social Promoting for B2B Lead Era
To make social promoting work, it is advisable be energetic and constant on the platform.
That method, you may be on the high of your prospects’ feeds.
Listed below are the three non-negotiable issues it is advisable do in social promoting:
- Touch upon posts out of your ICP by sharing your ideas and insights
- Make posts and video content material by sharing case research, trade information & how-tos, behind-the-scenes, and even useful ideas.
- You’ll be able to even put up memes and lightweight humor.
Notice: Don’t repost content material from others. At all times ensure that to offer your tackle it or something new that gives worth to the customers.
This can make a superb impression and allow you to construct belief together with your viewers.
Additionally, remember that staying energetic on LinkedIn will take effort.
You should utilize the assistance of those instruments to make the method simpler:
- Taplio: For content material scheduling, repurposing, and analytics.
- LeadDelta: To prepare and interact together with your LinkedIn community like a CRM.
- Canva: For designing your posts.
If finished proper, you’re going to get extra replies to your DMs, leads will be a part of your funnel, and even attain out themselves!
3. Run Focused LinkedIn Adverts to Attain Determination-Makers at Scale
Finest for: Product launches, SaaS, webinars, and demand era.
Adverts make it straightforward to ship your message to the best audience.
Though it’s costly, you’ll be able to generate a considerable variety of leads utilizing this channel when finished appropriately.
Find out how to Use LinkedIn Adverts to Generate B2B Leads From LinkedIn?
To be able to get one of the best outcomes, it is advisable perceive the completely different advert sorts from LinkedIn.
You should utilize every of them to focus on a special set of audiences.
Right here’s tips on how to get began:
1. Select the Proper LinkedIn Advert Format based mostly in your objectives:
- Sponsored Content material: These are regular adverts that seem on the feeds.
- Lead Gen Varieties: Adverts with built-in kinds that make it straightforward to seize lead information.
- Message Adverts (InMail): Customized messages despatched on to a person’s LinkedIn inbox utilizing LinkedIn Gross sales Navigator.
- Carousel Adverts: These are an prolonged model of the sponsored adverts, the place you’ll be able to add a number of slides.
- Textual content and Dynamic Adverts: Easy sidebar adverts or personalised adverts that use profile information to seize consideration.
2. Goal Your Ideally suited Viewers: When organising your audience, ensure that to go together with the best filters like Job title, Firm identify, dimension, trade, abilities, places, and lots of extra.
3. Craft Compelling Advert Copy and Artistic: Provide a powerful worth with a transparent call-to-action (CTA). You’ll be able to even use high-quality photos or movies to face out within the feed.
Nonetheless, earlier than you begin investing your assets, I extremely suggest beginning gradual.
You too can take the assistance of LinkedIn Marketing campaign Supervisor to get detailed efficiency stories of your adverts.
This can allow you to to grasp what works and degree the problems in your campaigns.
You’ll be able to at all times scale the campaigns that herald good ROI.
4. Host Webinars & Occasions to Entice Excessive-Intent Leads
Finest for: Companies, B2B SaaS, and service-led companies.
Occasions and webinars are among the finest methods to draw leads with excessive intent.
You’ll be able to even use these occasions to satisfy your leads and showcase your product or companies
Find out how to Use Webinars and Occasions to Entice Excessive-Intent Leads
- Create an occasion with a clear profit or takeaway within the title
- Advertise utilizing your private profile and firm web page
- DM attendees earlier than the occasion to thank them and ask about what they hope to be taught
- Observe up after the occasion by way of e-mail (or LinkedIn) with slides, recordings, or a CTA
For this, I’d suggest instruments like:
- LinkedIn Occasions: For occasion setup and natural attain
- Zoom / Livestorm: For internet hosting webinars professionally
- Saleshandy: To observe up with attendees by way of chilly or heat e-mail
- Calendly: To schedule conferences post-event with certified leads
If you need high-intent leads who’re actively researching your area, webinars and occasions may be one among your strongest lead-gen property.
5. Be a part of Teams & Communities on LinkedIn To Discover Leads Just like your ICP
Finest for: Consultants, service suppliers, and B2B SaaS firms.
LinkedIn teams and communities make it straightforward to seek out high-intent leads based mostly in your Ideally suited Buyer Profile (ICP).
Becoming a member of these teams makes it straightforward to work together together with your prospects.
It is possible for you to to know their ideas concerning the trade, pursuits, and even ache factors.
Find out how to Use LinkedIn Teams for Efficient Lead Era
When your ICP, it’s simpler to know what communities they’re a part of and be a part of them to be energetic there.
As soon as you’re a part of the group, it is advisable actively take part in it by interacting with different posts, sharing value-oriented feedback, and even sharing your ideas on trade modifications.
6. Perform a Multichannel Technique To Deliver the Finest Outcomes
Finest for: SDRs, BDRs, and outbound entrepreneurs
The entire methods talked about above are wonderful for producing leads from LinkedIn.
However what’s one of the best?
Combining all of them collectively!
Sure, a multichannel strategy permits you to attain your prospects throughout LinkedIn, e-mail, and even telephone numbers.
With that, you get one of the best out of each technique.
Find out how to Use the Multichannel Technique for Efficient Lead Era
I’ve shared all of the methods and tips on how to use them above.
So right here’s an instance the place all of the methods are used collectively:
- Day 1: LinkedIn Engagement:
- Motion: Like and remark in your prospect’s current put up.
- How: Reference one thing particular of their content material (“Liked your tackle {{matter}}, particularly the about {{element}}.”)
- Why: This warms up your prospect, will get you on their radar, and makes your future messages extra more likely to get a reply.
- Day 2: Ship a Customized LinkedIn Connection Request:
To personalize your message, go together with a shared curiosity, mutual connection, or one thing particular from their profile/current exercise.- Motion: Ship a connection request with a brief, related word.
- Template:
Observe-up e-mail to LinkedIn message
Hello {{First Identify}},
I loved your current put up on {{matter}}. Would love to attach and share insights on {{shared curiosity}}.
Observe-up e-mail template to LinkedIn message
Fast Observe-Up
Hello {{First Identify}},
Simply following up in case my final message on LinkedIn bought buried. Congrats once more in your current {{job change/mission}}!
I assist {{function/trade}} groups with {{ache level}}, and I imagine there might be some worth in connecting. Would you be open to a fast chat to see if this might assist at {{Firm}}?
If now isn’t the best time, simply let me know what works higher for you. Wanting ahead to your ideas!
Finest regards,
{{Your Identify}}
I’d counsel going with this in the event you didn’t get any replies to your first message.
Nonetheless, you’ll be able to ship a chilly e-mail as step one itself! However for that, it is advisable discover the contact particulars utilizing a LinkedIn E-mail Finder
Template for first E-mail
Serving to {{Their Firm Identify}} Obtain {{Particular Achievement}} with {{Your Firm}}
Hello {{First Identify}},
I lately got here throughout your put up on {{matter}} and actually loved your perspective.
It sparked some ideas on {{shared curiosity}}, and I’d love to attach and trade insights.
In case you’re open to it, I’d be joyful to proceed the dialog and see how we'd be taught from one another.
Wanting ahead to connecting!
Finest regards,
{{Your Identify}}
Other than this, if in case you have obtained a optimistic reply from the prospect on LinkedIn, you’ll be able to proceed the identical dialog by way of e-mail.
- Day 4: Telephone Name:
Just like e-mail, in case your LinkedIn message and e-mail didn’t attain them, you’ll be able to strive making a strategic telephone name.In the event that they reply, reference your earlier LinkedIn connection and emails.
In case you get voicemail, go away a short, value-driven message (don’t pitch too laborious).
I gained’t counsel making this your first channel for reaching out to them due to privateness issues.
These are simply based mostly on hypothetical conditions. So, based mostly in your necessities, this technique will change accordingly.
What’s the Finest Option to do LinkedIn B2B Lead Era
Thus far, I’ve shared all of the methods which have helped me get high-quality leads.
Whereas all of the methods gives you a superb ROI,
In case you are in search of one thing with a restricted price range, I’d counsel going with constant posting and sending personalised chilly messages on LinkedIn.
You simply want to take a position your time in it, and even with restricted assets, it is possible for you to to create nice outcomes.
Nonetheless, if in case you have a superb price range, I’d any day counsel multi-channel methods.
By combining all of the methods, it is possible for you to to get pleasure from the advantages of all of the methods.
Multi-channel efforts may even enhance the effectiveness of every technique, as your efforts are mixed for a typical objective.
LinkedIn B2B Lead Era: FAQs
Sure, you’ll be able to generate B2B leads on LinkedIn with out the Gross sales Navigator.
For that, you’ll be able to manually seek for your ICPs with the assistance of LinkedIn search filters, or you’ll be able to even use the assistance of any B2B information suppliers to get the LinkedIn profiles of your prospects.
As for Inmail, you’ll be able to at all times strive extra feature-packed chilly emailing.
2. What sort of outreach messages really work?
A brief and personalised message will at all times assist in getting the eye of the prospects.
Make certain to write down details like job modifications, current posts, or shared connections to personalize your message. Deal with making a connection slightly than sounding salesy.
3. How a lot does LinkedIn B2B price per lead?
On common, the associated fee can usually vary from $30 to $150.
To be sincere, it depends upon the technique you may have chosen to go together with. A handbook search with common chilly emailing will price you near nothing. In the meantime, in the event you go together with Gross sales Navigator or add extra instruments to the workflow, the associated fee can enhance.
