Rightmove has introduced that it’s rolling out a major replace to its enhanced leads characteristic for lettings brokers, by integrating with agent CRM techniques.
With Rightmove’s enhanced leads characteristic, enquiries from potential tenants come pre-qualified with further data, which the property portal says is designed to assist brokers discover the correct tenant for his or her landlords faster.
This contains applicant affordability, when the tenant shall be prepared to maneuver in, and who they plan to hire with.
This integration signifies that all letting brokers can obtain and handle enhanced tenant leads and start the method of operating a free gentle credit score test on a possible applicant from inside their present CRM system. Beforehand, enhanced leads have been solely accessible to handle via Rightmove Plus.
Enhanced leads is a key characteristic of Rightmove’s Enquiry Supervisor instrument, which streamlines the tenant enquiry course of, saving brokers time and lowering admin.
In addition to receiving leads enhanced with further data, brokers can ebook in viewings for potential tenants and reply in bulk to unsuccessful tenants via Enquiry Supervisor.
By offering an end-to-end resolution for the rental market, Rightmove says it needs to make the method of renting a house simpler for each letting brokers and potential tenants.
At launch, a number of the largest and main CRM techniques will combine with Rightmove’s enhanced leads characteristic, with others set to comply with, together with Reapit, Road, SME Skilled, Vibrant Logic, and Loop.
James Bassil, Rightmove’s director of product mentioned: “It was a pure subsequent step to combine enhanced leads with brokers’ CRM techniques, making them simpler for all letting brokers to handle. We’re on a mission to make the method of renting a house faster and extra environment friendly for each brokers and tenants, by constructing modern options that lower down on admin and simplify processes.”
