- Double success on the Crimson Dot Award and three honors on the German Model Award
- NIO and firefly acknowledged for innovation and design excellence
- Holistic, user-focused method to product and model design earns accolades
NIO, a worldwide good electrical car firm, has secured 5 main accolades for its NIO and firefly manufacturers. At this 12 months’s Crimson Dot Award, NIO achieved two distinctions. Moreover, NIO was honored as soon as and firefly twice by the esteemed jury of name and communication specialists on the German Model Award 2025. These recognitions underscore the modern energy and design excellence of each manufacturers. Their holistic, user-centric method to product and model design continues to impress. The Crimson Dot Award ranks among the many world’s most famed design competitions, whereas the German Model Award is a prestigious honor for excellent model administration.

On the Crimson Dot Award, the NIO ET5 Touring was celebrated within the “Product Design — Vehicles and Bikes” class. The design of this good tourer embodies NIO’s guiding ideas: pure — human — progressive — refined. With its modern, aerodynamic silhouette, frameless home windows, distinctive entrance, and expansive panoramic glass roof, the NIO ET5 Touring exemplifies a seamless fusion of expertise, efficiency, and aesthetics. It strikes a steadiness between driving pleasure and on a regular basis practicality, redefining city mobility with imaginative and prescient.

NIO Home Hamburg additionally obtained a Crimson Dot Award within the “Inside Structure and Inside Design” class. This house exemplifies NIO’s dedication to creating experiential environments the place the premium model engages with customers and native tradition. The placement merges up to date design, native id, and sustainable supplies right into a cohesive spatial idea.
“For us, design shouldn’t be an finish in itself. It’s a basic factor of the person expertise — from the car to the house,” says Kris Tomasson, Senior Vice President of Design at NIO. “We’re delighted that our imaginative and prescient has been acknowledged by the Crimson Dot jury.”
On the German Model Award, NIO was honored within the “Wonderful Manufacturers — Transport & Mobility” class. The model’s complete idea unites electromobility with a forward-looking, technology- and community-driven model expertise. NIO positions itself not solely as a producer of clever, software-defined premium electrical autos but in addition as a creator of a holistic ecosystem for sustainable mobility. Its merchandise and model expertise are designed for — and with — the group.
Two Prestigious Awards for firefly
firefly, NIO’s new model, additionally obtained a German Model Award within the “Wonderful Manufacturers — Transport & Mobility” class. With firefly, NIO has efficiently established a second robust pillar out there. The model’s inexpensive, secure electrical autos stand out for his or her high-quality design and clever expertise. firefly conveys mobility as an expression of private pleasure, independence, and individuality — communicated emotionally by means of its design, language, colour palette, and person interactions. Its visible id integrates distinctive key visuals and car design to create a cohesive model expertise.
Within the “Newcomer Model of the 12 months” class, firefly was awarded the “Better of Greatest” distinction — the award’s highest honor. The jury praised firefly’s constant, expressive, and trendsetting implementation of its model technique. firefly is seen as setting new benchmarks in model improvement, demonstrating how a younger model can ship vital, audience-oriented worth.
“These awards present that we’re heading in the right direction,” says Marius Holletzek, Director of Model Expertise Design and Technique for firefly at NIO. “Our objective was to create a brand new form of model expertise alongside the whole particular person person journey on this section — and, above all, to ascertain a powerful connection between product and model. From model design to exterior and inside, to the human-machine interface — every part feels unified below one overarching model thought.”
About NIO
NIO is a worldwide good electrical car firm based in November 2014. Devoted to shaping a sustainable and brighter future collectively by offering high-performance good electrical autos and distinctive person experiences, NIO is the primary automotive firm listed on the NYSE, HKEX and SGX. NIO at the moment has three main manufacturers below its umbrella: NIO, ONVO and firefly.
Ten years into institution, NIO is now one of many main corporations within the world premium good electrical car market, dedicated to fostering its personal analysis and improvement capabilities for core applied sciences. As of the tip of April 2025, the corporate had filed for and obtained over 9,900 patents. Moreover, NIO has developed NIO Full Stack, a group of 12 expertise domains.
At present, NIO has R&D facilities and manufacturing amenities in over 10 places, together with Shanghai, Hefei, Beijing, Nanjing, San Jose, Munich, Oxford, Budapest, Singapore, and Abu Dhabi. Moreover, it has constructed a gross sales and repair community throughout 10 international locations and areas, together with China, Europe, the Center East and the Higher Caucasus, serving customers in over 350 cities worldwide.
NIO Inc. at the moment affords 9 premium good electrical car fashions below the NIO model, one good electrical car below the ONVO model and one small, good, high-end electrical car below firefly model. As of June 30, 2025, NIO Inc. had delivered a complete of 785,714 autos, main the premium BEV section priced above RMB 300,000.
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