Clarkson describes the advert as “the perfect factor I’ve ever made, aside from a shepherd’s pie in 1988”
Jeremy Clarkson says an advert he has created to advertise his beer has been banned by each main platform – together with all TV channels, all radio stations and cinema. Hawkstone, previously the Cotswolds Brewing Firm, relies in Cheltenham and Bourton‑on‑the‑Water, Gloucestershire.
In 2021 it rebranded after teaming up with Jeremy Clarkson, who invested within the firm and helped launch Hawkstone Lager—a 4.8% ABV beer initially produced from barley grown on his Diddly Squat Farm in Oxfordshire.
Clarkson has been concerned in quite a lot of adverts for the beer, however he says the newest has did not make it previous the censors. His newest creation, that includes a 34-strong choir of actual British farmers, has been ‘banned from broadcast on each main platform’, prompting Clarkson to enchantment on to the nation’s press to run the advert.
The advert, which Clarkson describes as “the perfect factor I’ve ever made, aside from a shepherd’s pie in 1988,” incorporates a choir of real, farmers singing ‘with the voices of angels’. The mission was supposed to be a robust celebration of British farming, the spine of his best-selling lager and cider model.
And but, it could by no means be seen… “It’s a cock-up, as ordinary,” mentioned Clarkson from his Diddly Squat Farm. “I’ve made my largest, most heartfelt, and admittedly, costliest advert ever, and it’s been banned. The enjoyable police of their beige workplaces have determined that the general public can’t be trusted to look at it. It’s been kicked off the telly, silenced on the radio, and barred from the cinema. Apparently, it’s ‘not compliant’. With what, I don’t know. Frequent sense?”
Clarkson mentioned: “If the regulators received’t let the folks see it, then maybe the newspapers will. I’m asking each editor within the nation: will you publish my banned advert?”
Hawkstone sells a variety of premium British lagers, ciders and vodka. Named after an historical standing stone, the beer was initially produced from the barley grown at Diddly Squat Farm. Hawkstone is the quickest rising beer model within the UK, and essentially the most adopted beer on this planet on Instagram.
The advert options the farmers repeatedly singing offensive language – with the phrase ‘f*** me it is good’ earlier than Clarkson finishes the video by swearing himself.
