When Mark McDermott co-founded ScreenCloud in 2015, digital signage was largely seen as a static, hardware-bound answer utilized by retailers and airports. Within the decade since, the business has undergone a dramatic transformation, formed by cloud applied sciences, the rise of hybrid work, and an evolving want for organizations to attach with frontline groups. On the middle of that transformation stands ScreenCloud, an organization just lately acknowledged for its innovation and impression… And now backed by personal fairness agency Tenzing to scale its subsequent section of development.
McDermott, who was just lately awarded the title of CEO of the yr 2025, has been instrumental in steering ScreenCloud’s trajectory. His product-led management and imaginative and prescient for office communication have helped the corporate earn the belief of main world manufacturers whereas redefining what digital signage will be.
That is the story of how ScreenCloud turned one of the revered names within the area – and the considering that’s formed its rise.
A Founder Centered on Product, Folks, and Goal
Earlier than beginning ScreenCloud, Mark McDermott had already constructed a fame as a forward-thinking product chief. A background in internet improvement and digital publishing gave him a powerful basis in user-centric design. What set him aside, even early on, was his means to bridge the hole between technical excellence and human connection.
That very same philosophy carried into ScreenCloud. McDermott by no means considered digital signage as only a device for advertising, it was, in his view, a channel for operational readability, tradition, and worker engagement. His management has constantly centered on the query: how can we assist organizations talk higher, at scale, in actual time?
Constructing a Model That Didn’t Match the Mould
ScreenCloud was based on a easy perception: digital signage software program ought to be as straightforward to make use of as a contemporary shopper app. On the time, the market was fragmented, crowded with legacy distributors providing inflexible, hardware-tied options. Getting a display stay typically required a tangle of cables, contracts, and specialist know-how.
McDermott and his co-founders noticed a chance to interrupt with conference. ScreenCloud could be totally cloud-based, device-agnostic, and constructed with simplicity at its core. Customers may handle lots of, even hundreds of screens from a single dashboard, with drag-and-drop instruments that made content material scheduling really feel intuitive or, dare we are saying it, even enjoyable.
This strategy rapidly attracted consideration from tech-forward corporations and world retailers trying to transfer away from outdated infrastructure. What started as a nimble startup grew quickly right into a scalable platform, serving organizations with something from ten to 10 thousand screens.
However development was by no means the purpose for its personal sake. McDermott’s focus remained on a strong and buyer led product. Mark and his crew centered on constructing belief and fixing actual communication issues, notably for companies with dispersed or deskless groups.
In a panorama the place many digital signage suppliers chased flashy options, ScreenCloud quietly constructed a product that labored, and labored properly.
Designing for Affect, Not Simply Show
On the coronary heart of ScreenCloud’s product philosophy is the assumption that content material is simply pretty much as good as its context. This meant rethinking how screens are used inside organizations, not simply as announcement boards, however as a part of a wider data ecosystem.
The software program was designed to combine with the instruments corporations already use: Microsoft Groups, Google Slides, Tableau, Energy BI, Slack, and numerous others. With a deep deal with automation, organizations may schedule updates, pull in stay information, and guarantee consistency throughout lots of of areas with minimal effort.
Simply as importantly, ScreenCloud centered on expertise design. Non-technical customers may publish updates with out counting on IT help, whereas enterprise shoppers may keep management over branding and compliance. The end result was a platform that felt agile, however by no means chaotic.
McDermott incessantly speaks in regards to the “consumerization of enterprise software program” – a tenet that helped ScreenCloud differentiate itself in an area identified for clunky interfaces and gradual rollouts. That very same considering informs each a part of the platform, from onboarding to analytics.
Incomes Belief in an Evolving Market
One of many extra underappreciated challenges in digital signage is the demand for skilled help. And its right here the place ScreenCloud’s professional providers crew should not simply stepping up, however excelling within the business. Actually ScreenCloud are one of many solely enterprise CMS merchandise to supply on-hand skilled help and web site visits, from planning to after-sales.
And it’s not simply skilled help. Safety has at all times been a core focus for ScreenCloud. And for corporations managing communications throughout a number of areas and regulatory environments, belief isn’t optionally available, it’s foundational.
ScreenCloud’s success with world enterprise stems not solely from its usability however its reliability. The platform is constructed with enterprise-grade safety requirements, together with SSO, information encryption, and full audit logs. This enables organizations in finance, healthcare, and manufacturing to deploy signage at scale with out compromising compliance.
However belief isn’t nearly safety. It’s about longevity. ScreenCloud invests closely in buyer success, with a crew that helps rollout technique, content material optimization, and long-term worth. Whether or not working with a small college district or a world restaurant chain, the corporate brings a consultative strategy to each implementation.
The result’s a model that feels each accessible and credible, a uncommon mixture in an business that usually skews someway.
A Strategic Inflection Level: The Tenzing Acquisition
In early 2025, ScreenCloud entered a brand new chapter with a majority funding from growth-focused personal fairness agency Tenzing. The transfer was a strategic resolution to speed up growth whereas sustaining the corporate’s core values.
For McDermott and the crew, the partnership was about greater than capital. It was about backing a long-term product imaginative and prescient and scaling it with the appropriate cultural alignment. The deal gave ScreenCloud entry to operational experience and new world networks, whereas preserving its independence as a product-led firm.
Tenzing’s funding additionally signaled broader market confidence in ScreenCloud’s strategy. In a time when many digital signage suppliers are consolidating or pivoting, ScreenCloud has doubled down on its core mission: serving to companies talk clearly, securely, and at scale.
Award Profitable and Business Main
In July 2025, ScreenCloud secured the title of greatest Know-how and Digital Resolution on the first ever Nice British Business Awards. As Mark McDermott says, “This award is a testomony to the unimaginable work of our crew and the forward-thinking clients we’re proud to help, and it’s thrilling to see digital signage acknowledged as an important a part of at this time’s communications stack.”
On the again of McDermott’s CEO of the Yr award, this award simply highlights how ScreenCloud’s star is rising, with the purpose of turning into essentially the most trusted identify in digital signage.
What Comes Subsequent
With the backing of Tenzing and a rising consumer base throughout sectors, ScreenCloud is now centered on the way forward for office communication together with AI-driven content material. The corporate can be exploring new integrations with enterprise instruments, and increasing its presence in under-served areas.
However the guiding philosophy hasn’t modified. Each new function should serve the mission of lowering communication friction. Each display should supply worth to the individuals viewing it, whether or not that’s a manufacturing unit employee checking their shift schedule or a retail supervisor monitoring gross sales targets in actual time.
McDermott continues to guide the enterprise with the identical product-minded readability that formed its origins. He stays an advocate for transparency, a champion for consumer expertise, and a agency believer that inside communication deserves the identical stage of consideration as customer-facing tech.
Classes From a Visionary Model
ScreenCloud’s journey presents a case examine in quiet innovation. There was no flashy pivot, no radical reinvention. As an alternative, the model grew by doing the fundamentals exceptionally properly: listening to clients, constructing usable software program, and incomes belief over time.
ScreenCloud’s rise because the premium company digital signage answer is a reminder that readability nonetheless cuts via. And on the helm of all of it is a founder who understands that expertise, at its greatest, isn’t just about screens or code, however about serving to individuals really feel linked to one thing larger.
As companies navigate the following wave of office transformation, the businesses that lead shall be those that talk with function.
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