Flo Well being is going through a knowledge privateness lawsuit for allegations that it unlawfully shared customers’ private period-tracking information with Meta for focused promoting.
The agency, which grew to become Europe’s first FemTech unicorn in July 2024 after elevating greater than $200 million (£155.7m) in Collection C funding, denies the claims.
Sifted reported that the case started in San Francisco on 21 July 2025 and is anticipated to final at the very least eight days, involving 5 named claimants who argue they by no means gave permission for his or her information in regards to the dates and lengths of the durations to be shared.
Claimants are in search of $1,000 in statutory damages below California’s medical privateness legislation for 13 million Flo customers who downloaded and registered on the app between late 2016 and early 2019, authorized publication Law360 reported, which means it may face $13bn in damages.
They are saying that Flo built-in monitoring instruments together with Meta’s software program improvement kits, which mechanically transmitted delicate private information as customers engaged with the app.
In a press release Flo mentioned: “Flo is dedicated to defending the privateness of its customers, and any allegation in any other case has no advantage. Flo has by no means bought person information and by no means will.”
Claims have been additionally introduced in opposition to Google as a part of the identical case, however have been settled earlier in July 2025 for an undisclosed sum.
A number of of the FemTech app’s customers filed a go well with in opposition to Flo, Google and Meta in 2021, following a settlement between Flo and the Federal Commerce Fee after allegations the corporate shared well being info with third-party promoting corporations with out permission.
Flo denies the claims and says it agreed to settle the matter to “keep away from the time and price related to litigation”.
Researchers just lately referred to as for higher regulation of interval monitoring apps, which they mentioned could compromise customers’ privateness and reproductive autonomy.
Nonetheless Sue Khan, vice chairman of safety and information safety officer at FemTech agency Flo Well being, mentioned that the College of Cambridge paper may make girls “really feel unsafe in regards to the privateness of interval monitoring functions”.
In an article on LinkedIn, Khan wrote: “We now have by no means – and can by no means monetize or promote person information.
“We don’t see private information as a commodity, and categorically reject the notion that girls’s well being information ought to be handled as a goldmine for promoting.”
