Right this moment, practically 82 % of world web site visitors is video, and short-form vertical clips get 2.5 instances extra engagement than longer codecs. On the similar time, 38 % of SMBs are already utilizing AI to gas their video advertising and marketing efforts. On this dynamic panorama, Dzmitry Zhauniarkevich explains how small companies can harness quick, genuine storytelling powered by each human connection and AI-enhanced manufacturing.
Dzmitry Zhauniarkevich is a Belarusian video producer and digital advertising and marketing specialist with a powerful background in content material creation, website positioning, and social media promotion. Over time, he has labored with actual property builders, nationwide sports activities occasions, authorities organizations, and tech corporations – producing impactful video content material and managing digital methods. Notably, his work on promotional movies for elite residential complexes and the Nationwide Drift Championship helped enhance viewers engagement, entice sponsors, and even contributed to expertise recognition on the worldwide stage.
With formal coaching in social media advertising and marketing and hands-on expertise in each Belarus and the USA, Dzmitry combines inventive storytelling with a strategic digital strategy. His portfolio spans company, occasion, and private video tasks, reflecting a deep understanding of visible communication and viewers focusing on throughout numerous industries.
Dzmitry Zhauniarkevich was invited to be the member of the jury for the ECDMA World Awards 2024/2025. His deep experience in social media promotion and content material creation introduced invaluable perspective to the judging course of. The Awards spotlight groundbreaking concepts, inventive options, and technological developments that propel the way forward for e-commerce and digital advertising and marketing. Launched in 2024, the ECDMA World Awards have quickly established themselves as one of the crucial revered advertising and marketing awards for professionals worldwide. From efficiency entrepreneurs in regional groups to founders scaling digital-first corporations, this platform supplies recognition the place it’s actually earned
Dzmitry, how can video content material assist small companies not solely entice prospects but in addition construct belief within the model? What key components must be included in a video to strengthen an organization’s repute?
I really imagine that video is likely one of the strongest methods to construct belief as we speak. And what’s fascinating? Many companies, particularly small ones, suppose video is nearly displaying what they promote. However in actuality, individuals don’t purchase merchandise – they purchase tales, values, and personalities behind the model.
I realized this when working with massive corporations in Belarus and Russia – particularly these in industrial parks like Nice Stone or Skolkovo. After we confirmed not simply their merchandise however the individuals, the processes, the behind-the-scenes tales, it made their viewers really feel linked and assured in doing enterprise with them.
So my recommendation is:
- Present your workforce,
- Present actual individuals,
- Present why you do what you do, not simply what you do.
Belief comes from authenticity, not perfection.
What must be thought-about when creating movies for private manufacturers and small companies? How are you going to make a video customized whereas nonetheless being efficient in attracting new audiences?
One phrase: relatability.
I’ve seen even the largest corporations develop sooner once they create customized movies that talk to their viewers as mates, not as prospects. That’s why I at all times encourage small companies to point out their face, share private tales, and be trustworthy about their journey.
In Belarus, I labored with athletes, actual property builders, and tech corporations – and those who actually stood out have been those that weren’t afraid to open up.
So, to make a video each private and efficient, preserve it human, easy, and beneficial to your viewers. Reply their actual questions, not simply promote your service.
You’ve labored with numerous industries, from sporting occasions to giant actual property tasks. How do your approaches to video manufacturing change relying on the enterprise kind and audience?
Nice query! The reality is technique at all times comes first.
In fact, taking pictures an actual property promo and capturing a motorsport occasion are two fully completely different worlds. However in each circumstances, my first step is knowing the viewers.
- What do they care about?
- What feelings do they wish to really feel?
- What expertise do they count on from this video?
Once I labored with motorsport athletes, it was all about pace, adrenaline, and vitality. However after I filmed for builders, it was about stability, belief, and long-term imaginative and prescient.
So, the manufacturing fashion, pacing, and storytelling all change primarily based on who the video is for.
How do you see the way forward for video manufacturing for small companies within the age of rising on-line platforms and social media?
Nowadays, what actually cuts by way of the noise is content material that’s fast, actual, and constructed for cell.
-Assume vertical video, quick codecs like TikTok, Reels, and YouTube Shorts – that’s the place consideration is.
-Stay streams additionally play an enormous function, providing that uncooked, unfiltered connection audiences crave.
On the similar time, AI instruments are making it simpler than ever to create and edit content material – decreasing the barrier for everybody.
However regardless of how superior the tech will get, nothing replaces real human connection.
I’m excited to convey my manufacturing background from Belarus into the U.S. market. I see an enormous hole – so many manufacturers nonetheless aren’t telling their story in a method that feels private and present.
I really imagine the following wave is about actual storytelling paired with good, intentional promotion.
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