Subs.com, the brand new content material creation platform created by OnlyFans founder Tim Stokely (pictured) is launching a instrument whereby subscribers can obtain a share of the income earned by creators they comply with, UKTN can completely reveal.
Stokely, who based OnlyFans – at present valued by Dealroom at $8bn (£5.9bn) – in 2016, launched the rival content material creation platform Subs earlier this yr, having stepped down as chief government of his former firm, greatest recognized for its grownup entertainers, in 2021.
He introduced the launch of the brand new web site in Could, which equally permits creators to supply paid entry to content material to subscribing followers in addition to private messages and calls.
On the time of the launch, Stokely stated he was not merely “constructing on what’s been finished earlier than”, and that the brand new service’s options had been conceived of after intensive discussions with digital content material creators.
Chatting with UKTN, Stokely revealed that amongst Subs’ distinguishing options is a brand new instrument that may enable content material creators to show their followers into paid promoters.
The instrument, known as Subs Increase, works equally to affiliate hyperlink schemes typically utilized in ecommerce by firms akin to Amazon and Adidas.
With Subs Increase, creators can provide their subscribers distinctive share hyperlinks, incomes them cash for each subscription secured by way of their hyperlink.
“It’s a primary on a creator platform, the place the subscriber can earn too and it’s a win-win as a result of the creators develop sooner as a result of they have all this additional promotion,” Stokely stated.
Stokely described the transfer because the “subsequent evolvement of the creator financial system” that may “empower creators by letting them use the identical instruments that huge manufacturers do”.
Although actual figures that subscribers can earn weren’t shared, Stokely described the potential incomes energy of members as important.
“The size is big, I believe it’s limitless. You possibly can think about because the Subs model and platform continues to develop, the quantity of alternative inside that comes from Subs Increase is simply going to extend.”
The OnlyFans creator believes his new enterprise may be huge, even perhaps on the dimensions of his earlier firm, however regardless of Subs working in the same market, Stokely stated he’s not motivated by competing along with his former enterprise.
“I’m extremely happy with my previous experiences […] my motivation is solely to develop this roadmap now we have as shortly as potential, to get these new options onto the platform which can be going to assist creators and, in the end the platform, develop.”
Register for Free
Bookmark your favourite posts, get each day updates, and revel in an ad-reduced expertise.
Have already got an account? Log in
