Few folks within the up to date retail {industry} extra exemplify the spirit of change than Serhii Perekrest. With greater than ten years of operational management expertise, together with govt positions within the US and Ukraine, Perekrest has emerged as a trailblazing designer of scalable retail programs, introducing industry-first methods for buyer expertise, loss prevention, and grocery store administration.
Perekrest’s profession began in 2013 as an assistant retailer supervisor for the well-known “Silpo” chain on the ground of a grocery store in Ukraine. His systems-thinking methodology was what made him distinctive. He was analyzing inefficiencies and suggesting strategies to enhance workflows even in his early positions. He rose to the place of Chief Working Officer of the Thrash! grocery store chain below the Fozzy Group in 2019, overseeing the corporate’s development from a small variety of shops to 94 areas nationwide.
Throughout his time at Thrash!, Ukraine went by a few of its most turbulent years. With self-discipline and foresight, Perekrest managed the grocery store chain by a interval of financial instability and a full-scale battle. As evidenced by the profitable integration with Odessa’s conventional outside markets, he promoted cooperation over rivalry, established cellular operational groups, and applied AI-based loss prevention programs.
The creation of a zero-waste bakery forecasting system, which decreased product loss and elevated buyer satisfaction, is amongst Perekrest’s most well-known accomplishments. So as to allow fast scalability with out compromising high quality, he additionally developed thorough checklists and KPI-driven onboarding packages for retailer openings.
Regardless of being firmly rooted in folks, his management type is extraordinarily analytical. He locations simply as a lot emphasis on psychological perception, staff cohesion, and empathy as he does on shrinkage charges and unit economics. Along with successful him the help of groups, this steadiness has introduced him nationwide recognition; in 2023, the Ukrainian Enterprise Award named him “Entrepreneur of the Yr.”
Serhii Perekrest moved to Florida, USA, in 2023 to work because the Chief Retail Officer at Mars Supermarkets (Euroland), an area chain that makes a speciality of European groceries. This shift was strategic reasonably than simply geographical. So as to adapt the retail mannequin to the American setting, he added digital efficiency analytics, dynamic incentive packages, and department-level revenue accountability.
He modified his tried-and-true Ukrainian methods to suit American shopper habits at Mars, introducing packages like salad bars and scorching meals and incorporating suggestions loops into each day operations. Underneath his course, staff efficiency, profitability, and buyer satisfaction all noticed quantifiable will increase.
Perekrest used consulting to extend his affect as effectively. Notably, he offered recommendation to Kolos USA, a hybrid format that mixes freshly ready meals counters with European deli-style retail. The startup was in a position to streamline operations and set up a distinct segment in Florida’s aggressive meals retail market due to his blueprint.
Serhii Perekrest is famend as a thought chief and educator along with his operational tasks. He has been invited as an professional at investor roundtables, a visitor lecturer at universities, and a scientific reviewer for retail administration publications. Amongst his printed works are articles about course of optimization, worker motivation utilizing dynamic KPI modeling, and enterprise scaling.
“A powerful retail chief builds programs the place folks and efficiency develop collectively,” he says, expressing his perception in empowering others. My aim is to simplify complexity.
Perekrest is a frontrunner in additional than simply enterprise. He organized civilian provide chains to assist humanitarian organizations and Nationwide Guard brigades in the course of the battle in Ukraine. Due to his retail logistical expertise, he was in a position to create environment friendly supply networks and obtained official recognition for his voluntary work.
His work in the USA, the place he collaborates with multicultural communities and cultivates inclusive workplaces by the retail format, displays this sense of goal.
Serhii Perekrest is redefining what retail management appears to be like like within the twenty-first century, not simply optimizing supermarkets. His journey is way from over, as he intends to begin coaching packages for aspiring retail managers and improve his consulting footprint.
Leaders like Perekrest are usually not solely maintaining, but additionally setting the usual in a time when the retail {industry} is altering shortly resulting from components like digitalization, labor dynamics, and buyer expectations.
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