‘Backside care’ startup Wype cleans up with £1m funding spherical

Sustainable hygiene startup Wype has raised £1m in an fairness spherical because it appears to construct on sturdy gross sales momentum.

Unsuccessfully pitched on Dragons’ Den three years in the past, Wype, which sells cleaning gel to show rest room paper into moist wipes – lowering demand for the environmentally straining product – has since grown its income by 15 instances, attaining an annualised run fee of £4.5m.

The corporate, which received the £50,000 TV Stars 2025 pitching competitors from by All Response Media, is now aiming for a reimagined model presence, retail scale-up and the event of latest merchandise in its vary.

“What we’ve achieved to this point – with a small crew, in a taboo class, with none business tailwinds – is one thing I’m extremely happy with,” stated Giorgia Granata, co-founder and chief govt of Wype.

“We don’t cease to have a good time fairly often, however this second issues. It confirms what we’ve believed from the beginning: the unmet want is huge – and we’re extra assured than ever that it’s time not simply to develop the class, however to call it. To present it form, visibility, and the credibility it’s all the time lacked. Bottoms deserve higher.

The funding got here from Anotherway Ventures and Ventures Collectively, in addition to a handful of angels.

“Wype isn’t just constructing a model however an entire new class. It’s additionally a product that folks needn’t simply need, which suggests long run loyalty not simply one-off gross sales,” stated Jono Holt, accomplice at Anotherway Ventures.

“The month-on-month progress to this point exhibits superb early momentum (at a time the place most DTC manufacturers are flatlining!) and the chance to create, develop after which promote the model that defines a class affords us an enormous alternative of an enormous return on our funding.”

Learn extra: Wype founder: The facility of networking

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