Welcome to our new collection, The Circuit. Meet our subsequent interviewee:
Attensi is a coaching and efficiency platform that mixes psychology, expertise and gaming rules. Based in Oslo in 2013, Attensi has enabled organisations to develop their workforce by partaking interactive coaching experiences.
Jamie Watson began his journey on the agency in 2022, heading up the hospitality and leisure division of the enterprise till finally being elected to be Krister Kristiansen’s successor in June of this 12 months. Kristiansen continues his position because the enterprise’ COO and CCO however is shifting focus because the agency expands to new areas
On this unique Circuit interview, Watson discusses the problem of encouraging engagement in workplaces, shaping the following frontier of coaching, and the way gamification is altering attitudes.
What impressed the mixing of psychological insights and gaming mechanics into company coaching?
Attensi’s CEO and co-founder, Trond Aas, believed there must be a greater utility for office coaching, and when he paired with Odd Skarheim – who had labored within the e-learning sector for over 20 years – it was like a match made in heaven. Odd had been spending numerous time looking for the ‘silver bullet’ for studying that may allow optimum information retention and recognise behavioral change.
I believe Attensi is a good instance of how shopper leisure can flip into company studying. There are not any limits to the place this coaching mannequin can go by way of serving to individuals develop into extra competent at what they do.
How do you measure the effectiveness of gamified coaching in comparison with conventional studying strategies by way of engagement and long-term efficiency?
It is extremely difficult to get individuals engaged in coaching, however participation to non-mandatory coaching is a good metric for us to study from. It exhibits the journey workers take to shut their information hole and the way we are able to additional optimise the coaching modules. Coaching shouldn’t be about ticking a compliance field; it ought to remedy actual enterprise issues.
The subsequent frontier is proving affect by aligning coaching to enterprise metrics, reminiscent of gross sales development, buyer satisfaction and retention.
For instance, if we prepare one set of sector-specific firms and examine their outcomes to these with out coaching, we are able to immediately see the enterprise affect. That’s how we shift the notion of coaching from a pleasant to should a driver of enterprise outcomes.
It begins by asking an organization not what their coaching roadmap seems like however as an alternative what their greatest enterprise issues are, to indicate how coaching may be the reply.
What sorts of organisations or groups profit most from gamified coaching and what are the frequent challenges you see throughout implementation?
All sectors of the workforce – from entry stage to management – profit from the sort of coaching. Nevertheless, from my perspective, one of the crucial rewarding teams to see profit is frontline employees.
Once we take a look at workers who function on this sector, the extent of coaching has traditionally been missing as a result of nature of their roles. For these employees to get a premium stage of coaching by way of a simulation, the potential for profession improvement and competency is limitless.
When enterprise aims and targets change, coaching is, sadly, not a precedence funding. We should persuade companies that it’s price investing of their individuals.
Attributable to this, exhibiting return on funding is essential. Our implementation course of for every shopper is bespoke and once we are working with an organization for the primary time, we spend numerous time evaluating in order that we are able to present the outcomes and metrics.
AI isn’t the only real resolution, however it’s reworking how we construct coaching. The apparent worth is productiveness – AI can deal with a number of the content material creation reminiscent of drafting a sport or changing a PDF, so our designers can concentrate on personalisation and creativity.
Nevertheless, the thrilling half is free-form dialogue. As an alternative of scripted branches, learners can work together endlessly with AI characters, who can be clients, friends, and even job candidates which in flip makes coaching way more real looking.
For instance, a consulting agency used this to coach interviewers on the way to cease candidates from self-sabotaging. Learners saved exploring totally different situations, even after reaching competency, which confirmed us not simply how they gained abilities however how they experimented. That stage of personalisation and immersion is a game-changer.
“AI isn’t the only real resolution, however it’s reworking how we construct coaching”
Wanting forward, how do you see gamification reshaping the way forward for office studying, significantly in industries historically sluggish to undertake digital coaching instruments?
Gamification is altering attitudes round office coaching. For individuals who have had lengthy illustrations careers, our coaching mannequin permits them to be uncooked and unskilled in sure situations which they’ve unlikely had the prospect to do earlier than.
Once we go to market, it’s much less about promoting and extra about educating. With some industries it could actually take longer, typically it’s the extra tenured sectors the place there are historic methods of doing issues, however as soon as we get hold of their belief that gamification is reworking the office coaching panorama fairly than changing current job roles.
Finally whenever you ask enterprise leaders whether or not they wish to scale back excessive turnover and enhance efficiency metrics by 10% year-on-year, the reply will all the time be ‘sure’.
As a part of our Circuit interview collection, we communicate to execs from a number of the most enjoyable firms on the UK tech scene. These interviews supply perception about an organization’s journey, the sector wherein it operates and the individuals behind the job titles.
Go to The Circuit web page to learn all interviews within the collection and keep tuned for future conversations.
