Introducing Hilary Lewis, Advertising and marketing Director, Winchester Company Finance. She’s your self proclaimed ‘go to woman in the case of enterprise funding.’ As a twice exited ex enterprise proprietor, Hilary understands what companies face on a day after day stage.
Her expertise and data spans Administration, Advertising and marketing, Branding, Social Media, Communications, Digital Media, and Enterprise Technique.
How did you get into the occupation?
By chance, like most individuals. I’d offered two companies and was busy being a mum once I was launched to a enterprise finance brokerage after my youngest began college full time. I realised in a short time that the majority SMEs had been getting utterly misplaced within the jargon. So I stayed, and constructed a advertising and marketing strategy that made the finance world make sense.
What’s the most important profession hurdle you’ve overcome?
Becoming a member of an business the place I had no formal background, no community, and no concept what an bill finance facility was. However I listened, discovered quick, after which began difficult the best way issues had at all times been performed, particularly how we communicate to shoppers.
What do you see as key traits for accountants within the coming yr?
Shoppers predict extra, and rightly so. There’s a shift in direction of proactive recommendation, funding help, and business steering. The accountants who embrace that and talk clearly will stand out.
What underrated tip would you give somebody searching for enterprise funding?
Don’t simply concentrate on fee. Perceive why you’re borrowing and what the return is, not simply the associated fee. And be ready to elucidate your numbers like a human, not a spreadsheet.
Why do you assume it’s vital that the business attend Accountex London?
As a result of you may’t innovate in isolation. Accountex is an opportunity to study, join, and see what’s really working in the actual world, not simply in concept.
