SparkToro helped me perceive that my superb clients are ladies aged 30-40 who spend time on Reddit, Google, and Pinterest. They care about model status and storytelling and love treating themselves to items.
I can use this data for concentrating on within the following methods:
Create content material for all times occasions:
Construct campaigns round occasions like weddings, anniversaries, and seasonal gifting. These moments typically align with greater buy intent.
Use channels the place your viewers is most lively:
Pinterest was driving aspiration for one shopper, whereas Reddit surfaced in analysis queries. I used the info to create visible storytelling for Pinterest and extra sensible, trust-building content material to help Reddit conversations.
Use habits cues to uncover long-tail demand:
Personas make clear which long-tail phrases result in buy intent. Somebody looking for “ivory clutch bag for wedding ceremony” is much extra priceless than somebody looking for “clutch bag.” These cues drive subcategory creation, web page copy updates, and new content material alternatives.
