What’s a “Good” E mail Open Price?

For over 15 years, as one of many largest Fixed Contact Licensed Resolution Suppliers, and a Klaviyo Grasp Gold we have despatched a whole bunch of 1000’s of profitable emails, giving us unparalleled perception into driving distinctive e mail outcomes.

Let’s speak about e mail open charges.

It is a query we get on a regular basis, and the reply is not all the time easy. Here’s a fast breakdown:

Understanding Open Charges

• The “Preferrred”: 80%+ is phenomenal.
• The Actuality: “It relies upon.” Components like business, viewers, your particular enterprise and e mail record all play a job.

Benchmarks to Contemplate

• 50%+ = Wonderful
• 40-49%+ = Good
• 30-39%+ = Okay
• 20-29%+ = Wants enchancment
• <10-19%+ = Vital work required

Keep in mind that these are benchmarks. Particular person firm efficiency and business requirements range considerably, so these benchmarks are merely a place to begin to your evaluation.