In the event you’re not lively on LinkedIn, let me remind you it’s 2025. It’s free (except you might have a premium account, which I’ve as a result of I’m a heavy consumer of the platform), it’s transportable (I work together with it primarily on my cellphone), it’s straightforward to make use of (in 5 minutes, I can educate you every little thing it’s essential to know) and it’s one thing you are able to do in these jiffy of every day whenever you’re ready for one thing or between duties.
Why LinkedIn? As a result of your potential referral sources and shoppers are on LinkedIn. As a result of it’s a protected house, largely freed from flamethrowers and trolls. As a result of you may construct a tribe there that can help you and stroll with you in your authorized journey. No different platform is best fitted to professionals speaking with different professionals.
Let me briefly share my LinkedIn journey. I joined in 2008. Then it was primarily a resume-sharing web site. I didn’t actually know what to do with the platform. I re-engaged in 2011. Once more, it hadn’t developed a lot, and I used to be nonetheless confused by what worth it supplied me (except I used to be on the lookout for a job). In 2016, I wrote my second e book, The Affiliate Handbook, and re-engaged with LinkedIn to advertise the e book. And I dedicated that yr to publish day by day, endlessly. And I’ve, together with weekends and holidays. And for 9 years, that’s what I’ve accomplished, rising my following from a couple of hundred members to shut to 80,000.
Throughout that point, I’ve learn each e book and listened to each podcast episode I might on LinkedIn and realized that succeeding on the platform is easy – discover a subject or subjects you take pleasure in, ideally your main areas of apply, and publish about it day by day endlessly, and interact with those that interact along with your posts. That’s it. It’s that easy. Do this, and you’ll profit from LinkedIn.
There aren’t any secrets and techniques about LinkedIn. There aren’t any magic potions, silver bullets, or shortcuts. Put up day by day on a subject which means one thing to you. You’ll construct a following, a tribe, and a gaggle that can get to know, like, and belief you and can ship you’re employed or will assist in one other approach (provide talking or writing alternatives, give you a job, or give you one thing else you need or want).
However, you say, how do I publish day by day? Let’s assume your main apply space is AI. I repeatedly publish about AI. It’s straightforward to share a latest resolution, order, regulation, or article along with your sizzling take. That takes a couple of minutes a day. It’s straightforward to share details about the most recent platform, lawsuit, or concern associated to AI. In the event you’re in that house, you don’t have any scarcity of content material. Likewise, for those who’re a trial lawyer, you may talk about each facet of trial over lots of of posts. In the event you deal with employment, there isn’t any scarcity of knowledge to share. The one factor that stops you from posting day by day is you. You already know what you do, and there’s sufficient content material to publish day by day for a lifetime and never run out of content material.
And sure, you want a very good headshot, a background picture, a intelligent tag line, and a bio that’s in plain English, ideally within the first particular person, and all the opposite issues to make your touchdown web page look and seem fascinating. However to succeed on the platform, it’s essential to create content material that others shall be enthusiastic about, learn, eat, and affiliate you with, and consider you after they have a given kind of case in your neck of the woods.
I do know a lawyer who makes a speciality of writing solely on insurance coverage protection and receives referrals because of this. I do know somebody who writes about non-competes and receives instances because of this. I do know somebody who writes on information privateness and will get information privateness instances. Write about what you recognize day by day, and by no means plan on stopping, and it’ll repay. Too typically, I see of us drop off the platform after a couple of weeks or months, as a result of they haven’t gotten any instances. Give it time. In the event you construct it, they may come.
You don’t want to rent a LinkedIn guru for lots of or hundreds of {dollars} to maximise your presence on the platform. Replace your profile web page, choose one or two subjects to put in writing about, write on these subjects day by day, and interact with those that interact along with your content material. Do this persistently, and it’ll repay. It’s a easy components that produces favorable outcomes.
Frank Ramos is a accomplice at Goldberg Segalla in Miami, the place he practices business litigation, merchandise, and catastrophic private harm. You possibly can observe him on LinkedIn, the place he has about 80,000 followers.
