30-Second Abstract
30-Second Abstract
Apollo.io has sturdy multichannel sequencing, workflow, and enrichment capabilities.
The accuracy of contact particulars of prospects from the USA is excessive (~88%).
However, outdoors the USA the accuracy dropped to as little as 60%. Furthermore, Apollo.io additionally has limitations in scaling chilly electronic mail campaigns and deliverability options.
When you’re searching for globally correct contact databases with stronger scalability and deliverability, these alternate options make extra sense:
- Saleshandy
- Klenty
- ZoomInfo
Apollo.io calls itself an outbound engine.
It helps you discover prospects, enrich knowledge, personalize outreach, run multichannel campaigns, and handle and shut offers — multi function place.
Properly, it sounds just like the form of device each outbound workforce would need. However is it really price the associated fee, and does it carry out as promised?
I examined the platform for five months, and this weblog is my expertise with Apollo.
On this detailed assessment of Apollo.io, I’ll:
- Break down each key characteristic Apollo.io presents
- Spotlight my very own observations on usability, pricing, and knowledge high quality
- Share what real customers must say about it
- And eventually, record sturdy alternate options you’ll be able to think about in your precise use case
So, hold studying to seek out out if Apollo is definitely the suitable device for you!
TL;DR: Is Apollo.io Value Paying for in 2025?
I’ll shortly cowl who Apollo is good for, its strengths and weaknesses, and one of the best alternate options to contemplate.
Who’s Apollo Very best For?
Apollo.io primarily suits 2 sorts of customers:
- Those that need Apollo.io solely for prospecting and record constructing.
- Those that desire a single platform to handle their full outbound lead technology from discovering results in closing them.
What Are Apollo.io’s Strengths
- Giant database with over 210M complete world contacts and 35M+ world corporations.
- 60+ filters that can assist you slim down your search and discover related folks for outreach.
- You attain out to your audience with multichannel sequences utilizing chilly emails, LinkedIn outreach, and calls.
- Apollo.io simply integrates with in style CRM platforms like Pipedrive, Salesforce, HubSpot, and extra instruments.
What Are Apollo.io’s Weaknesses
- Apollo.io has a steep studying curve if you wish to make most ..
- The credit score system will not be clear, and Apollo doesn’t provide actually limitless plans.
- The accuracy of contact knowledge is sort of poor, particularly for the EMEA area.
- Chilly electronic mail campaigns are laborious to scale and sometimes face deliverability points.
Higher Alternate options to Apollo.io
- Saleshandy – The general finest different to Apollo.io for prospecting and chilly outreach with a big and correct database of 700M+ contacts from 60M+ corporations.
- Klenty – Good choice for multichannel gross sales engagement. It’s additionally helpful if you wish to totally automate your complete outbound course of.
- ZoomInfo – Very best different for enterprises needing deeper firm and prospect insights, together with each outbound capabilities.
Maintain studying to be taught all the small print from my 5 months of testing Apollo.io.
Detailed Evaluation of Apollo.io’s Key Options
On this part, I’ll share my hands-on expertise with every main characteristic of Apollo.io.
- Lead Database and Different Prospecting Capabilities
- Enrichment
- Gross sales Sequence (Multichannel)
- Conferences and Dialog Insights
- Deal Administration
- Workflows
- Analytics
- Integrations
1. Lead Database and Different Prospecting Capabilities
Apollo.io has a pretty big database with over 210M contacts and 35M+ corporations worldwide.
Right here’s what that appears like intimately:
- 128M enterprise and private emails
- 144M direct and cellular numbers
- 146M worldwide contacts (outdoors the US)
- 25M worldwide corporations (outdoors the US)
You additionally get 60+ filters to slim down your search and construct extremely focused lists in your outreach campaigns.
One of the best half is you’ll be able to automate the list-building course of by creating workflows that run robotically based mostly on set standards, so you’ll be able to skip the guide work and hold your lists updated.
Nonetheless, the accuracy of contact knowledge is the place Apollo.io struggled!
Within the US, contact particulars have been pretty correct, matching about 80–88 %.
Whereas outdoors the US, accuracy dropped to roughly 60–73 % relying on the area.
Along with this, any unused credit will expire on the finish of the billing cycle.
My Verdict
Apollo.io is an effective choice in the event you’re searching for a US-focused database with highly effective filters and automation to construct and handle prospect lists.
However if you need world accuracy and don’t need your unused credit to go to waste, you need to
have a look at different alternate options to Apollo.io.
My ranking for Apollo’s prospecting capabilities is 6/10!
2. Enrichment
Apollo’s enrichment characteristic could be very helpful for maintaining your prospect record up to date.
It fills in lacking electronic mail addresses and tells you when somebody modifications jobs.
There are two methods to make use of it:
- CRM Enrichment
- CSV Enrichment
In CRM Enrichment, you’ll be able to join both HubSpot or Salesforce. That is fairly a disadvantage, so be sure to use one in every of these CRMs earlier than counting on this characteristic.
However in the event you do use one in every of these CRMs, you’ll be able to automate the complete enrichment course of by workflows.
However right here once more, you’ll have to take care of the identical accuracy points!
My Verdict
Apollo’s enrichment characteristic is sort of useful for maintaining prospect knowledge recent and up to date.
Nonetheless, it has restricted CRM assist, and the identical accuracy points current in the primary database additionally have an effect on its total reliability.
My ranking for this characteristic is 6/10!
3. Sequence (Multichannel)
The subsequent fundamental characteristic of Apollo.io is the Sequence.
You create multi-touchpoint outreach campaigns that embody:
- Automated Emails
- Guide Emails
- Telephone Calls
- Guide Actions
- LinkedIn
- Ship connection request
- Ship message
- View profile
- Work together with put up
One of the best half is you need to use AI help to shortly create tailor-made sequences based mostly on buyer ache factors, worth propositions, calls-to-action, and extra.
You may as well use AI to personalize your emails individually.
What’s extra, you’ll be able to instantly add assembly hyperlinks in your emails.
Apollo.io will monitor and share insights (I’ll share extra about this within the subsequent part)
All this mentioned, I did discover a couple of limitations:
- Apollo.io has fewer deliverability options, and even customers on assessment websites like G2 report deliverability points.
- You need to manually activate the inbox rotation characteristic, which is crucial for safeguarding sender status and making certain deliverability. Plus, it’s not simply accessible.
- Scaling your chilly emailing campaigns comes at a excessive value, because the variety of electronic mail addresses you’ll be able to join is restricted.
My Verdict
Apollo.io’s capabilities are fairly restricted with regards to chilly emailing and deliverability. But when multichannel is your aim, then it delivers as promised.
My ranking is 8/10
4. Conferences and Dialog Insights
This characteristic is designed that can assist you maximize the advantages of your video conferences and calls along with your leads.
Apollo integrates instantly with conferencing apps like Google Meet, Zoom, and Microsoft Groups to:
- Document conferences and generate transcripts robotically.
- Present AI-generated summaries that spotlight key factors and motion objects.
- Present dialog metrics akin to speak time, objections, and follow-ups to assist your workforce promote extra successfully.
These options additionally work with Apollo’s Dialer, so that you get the identical helpful insights in your telephone conversations as effectively.
My Verdict
This characteristic helps you perceive each assembly and name higher with the ability of AI.
It’s very helpful for groups that depend on digital conferences and telephone calls to interact prospects.
My ranking 9/10
5. Deal Administration
As you begin reaching out to prospects, you’ll shortly have alternatives at totally different phases of your gross sales course of.
That is the place Apollo’s Deal Administration characteristic is available in!
It helped me visualize and monitor every alternative in my pipeline, making it simpler to see the place each deal stood and what actions have been wanted subsequent.
One of the best half is which you can automate deal creation and motion throughout the phases of your pipeline.
My Verdict
A really helpful characteristic, particularly in the event you plan to make use of Apollo.io as your fundamental platform for managing prospects and offers.
My ranking 9/10
6. Workflows
One of the best half about Apollo.io is which you can automate virtually your complete outbound lead technology course of.
You may create automated workflows to seek out prospects based mostly on particular standards and push them into focused sequences to interact with them.
Right now, offers are robotically created for these accounts, and as you progress to setting a gathering or name, the pipeline is robotically up to date.
All this time, new related prospects are being discovered and added to your pipeline robotically, so your outreach by no means stops.
This is only one workflow that I manually created.
You may construct your personal workflows or select from the various ready-made templates that Apollo.io supplies.
My Verdict
I discovered the workflow automation characteristic very useful! It improved my workforce’s effectivity by 2X.
Sure, there was some guide intervention wanted, but it surely drastically decreased repetitive duties and stored our pipeline transferring with out fixed oversight.
My ranking 9/10
7. Analytics
This characteristic offers you an total view of how your outreach and gross sales efforts are performing inside Apollo.io.
You may both custom-create experiences or use the prevailing templates, akin to:
- E mail Engagement Efficiency
- Gross sales Growth Exercise
- Name Engagement Efficiency
- and extra
My Verdict
That is once more a really useful characteristic in the event you’re utilizing Apollo.io for managing your outbound lead technology.
It helped me shortly see what was working, the place prospects have been dropping off, and the way my workforce’s actions translated into outcomes.
My Ranking: 9/10
8. Integrations
Though you are able to do just about the whole lot inside Apollo.io, you additionally get native integrations with a variety of exterior instruments.
Among the instruments are:
- CRMs
- Advertising and marketing automation platforms
- Gross sales intelligence instruments
- Conferencing apps
- And extra
This may show you how to sync knowledge, keep away from double work, and hold your complete gross sales stack related.
My Verdict
The integrations will make it simple for you and your workforce to maintain your knowledge up to date by your tech stack.
My ranking 9/10
With this, I’ve coated all the foremost options of Apollo.io. Within the subsequent sections, I’ll break down the pricing, professionals and cons, and extra, so hold studying!
What Are Apollo.io’s Pricing Plans?
Apollo presents a forever-free plan that you need to use to check the platform.
You get 1,200 credit per 12 months and are restricted to 2 Sequences and fundamental filters to seek out prospects.
Coming to the paid plans, there are three choices:
I’ll break down every plan beneath and share who it’s supreme for.
1. Fundamental
The Fundamental plan is priced at $49/person/month and offers you 30,000 credit/person /12 months.
With this plan, you additionally get:
- As much as 2 Sequences
- Superior Filters
- CRM Integrations
- Schedule Conferences
- 6 Intent Matters & Intent Filters
- Enrichment for knowledge and CRM
This plan is good in the event you’re simply beginning out or plan to use Apollo.io primarily for prospecting and record constructing.
2. Skilled
This plan is priced at $79/person/month and offers you 48,000 credit/person/12 months.
With this plan, you additionally get:
- Limitless Sequences
- Limitless Spherical Robin Conferences
- US Dialer
- 5 Mailboxes per person
- Automated Workflows
- AI Analysis Intelligence
- Name Recordings & AI Insights
- Pre-Constructed Superior Reviews & Dashboards
This plan is supreme for you if you wish to handle your complete outbound course of from prospecting to closing inside Apollo.io.
3. Group
The Group plan begins at $119/person/month with a minimal of three customers and offers you 72,000 credit per 12 months.
With this plan, you additionally get:
- 12 Intent Matters & Intent Filters
- US Dialer & Worldwide Dialer
- 15 Mailboxes per person
- Customizable Reviews & Dashboards
This plan is good for you in case your workforce or enterprise wants superior management, safety, and assist.
Notice:
- 1 E mail – 1 Credit score
- 1 Cell Quantity – 8 Credit
Additionally, any unused credit will expire on the finish of your billing cycle.
What Are the Execs and Cons of Utilizing Apollo.io? (From My Expertise)
After testing Apollo.io for months, right here’s what stood out to me.
Execs
- Giant database with 210M+ contacts and 35M+ corporations
- 60+ filters to construct extremely focused lists
- Workflow automation to avoid wasting time and hold your pipeline up to date
- AI help for constructing sequences and personalising emails
- Assembly and dialog insights with transcripts and AI summaries
- Integrations with CRMs, advertising and marketing instruments, and conferencing apps
Cons
- You have to overcome a steep studying curve to make full use of Apollo.io
- Contact knowledge accuracy drops considerably outdoors the US
- Restricted deliverability options for chilly emailing at scale
- The credit score system may be complicated, and unused credit expire
- CRM enrichment is restricted to Salesforce and HubSpot
What Do Actual Customers Say About Apollo.io?
- G2 – 4.7/5 ⭐ (9.1K+ Evaluations)
- Capterra – 4.5/5 ⭐ (370+ Evaluations)
- Trustpilot – 2.3/5 ⭐ (820+ Evaluations)
Customers throughout G2, Capterra, Trustpilot, and Reddit share a typical view.
They like Apollo.io’s multichannel outreach, workflow automation, and the way in which it helps organise outbound efforts.
Nonetheless, they typically level out points with knowledge accuracy outdoors the US and chilly electronic mail deliverability.
Listed below are a couple of critiques from customers:
What do you want finest about Apollo.io?
Apollo combines enrichment and outreach in a single device… Sequences are simple to arrange and integration with HubSpot is native, which helps us save loads of time.
What do you dislike about Apollo.io?
Database is up to date usually however knowledge accuracy can differ in sure areas and there’s a each day restrict on sending emails which might really feel restrictive.
What do you want finest about Apollo.io?
- Construct extremely focused lists utilizing superior filters (trade, job title, tech stack, funding, and many others.)
- Enrich and confirm emails/telephone numbers instantly
- Run outreach campaigns (electronic mail, calls, LinkedIn) throughout the platform
- Monitor engagement and combine with CRMs like Salesforce or HubSpot
What do you dislike about Apollo.io?
Information accuracy varies – whereas the database is massive, some contacts could also be outdated or have incorrect data, that means further verification is required.
Steep studying curve – with so many options (prospecting, sequences, enrichment, analytics), it will probably really feel overwhelming at first.
Who Is Apollo.io Finest Fitted to?
After testing Apollo.io extensively and taking into consideration the pricing plans and options, right here’s who I feel it’s finest fitted to:
- Groups targeted on prospecting and record constructing — in the event you primarily wish to discover and enrich contacts, the Fundamental plan works effectively.
- Groups searching for an all-in-one outbound platform — if you wish to discover leads, run multichannel campaigns, and handle offers in a single place, the Skilled or Group plan is the higher match.
In case your fundamental precedence is world knowledge accuracy or large-scale chilly emailing, it’s price evaluating Apollo.io with among the alternate options I’ve listed within the subsequent part.
What Are the Finest Alternate options to Apollo.io in 2025?
Apollo.io is certainly not the suitable device for everybody.
It has its limitations. If these limits don’t suit your use case, listed below are some sturdy alternate options you’ll be able to think about:
1. Saleshandy
If you would like an Apollo different that has a globally correct database with sturdy AI-powered chilly electronic mail automation capabilities, Saleshandy is a good selection.
- Database Measurement: 700M+ Skilled Contacts from 60M+ corporations globally
- Compliance: GDPR, ISO27001, SOC II
You should utilize the varied superior filters to slim down and discover even probably the most area of interest prospects in your campaigns.
What’s extra, you need to use the AI Lead Search characteristic to present text-based prompts, and Saleshandy will immediately return a curated record of matching prospects.
For Instance: “CMOs in New York of corporations having key phrase SaaS with 50 to 100 staff and income of lower than $10M,”
One of the best half, any unused credit you’ve gotten might be rolled over to the subsequent month’s quota.
Coming to the outreach half, you’ll be able to create a number of personalised chilly electronic mail sequences.
You may as well use the AI Sequence Copilot to construct them for you based mostly on inputs like enterprise objectives, presents, and audience.
The place Saleshandy actually outshines Apollo.io is in scalability and deliverability.
- You get a complete deliverability stack with electronic mail warm-up, Sequence Rating, Inbox Placement Testing, AI Bounce Guard (not out there in Apollo), and extra.
- Scalability-wise, you’ll be able to join limitless electronic mail accounts to scale your outreach and in addition invite as many workforce members as you wish to assist collaborate and handle campaigns.
- If you’re a lead technology company, you’ll be able to add all of your purchasers and handle their outreach campaigns in Saleshandy.
All this at no further value!
General, Saleshandy is a scalable and cost-effective different to Apollo.io, supreme for companies and lead technology businesses of all sizes.
2. Klenty
Klenty is a gross sales engagement platform that’s similar to Apollo.io.
It has its personal database, helps multichannel outreach, and offers you instruments to automate your complete outbound course of.
- Database Measurement: 220M+ contacts
- Compliance: SOC II, GDPR, HIPAA
In comparison with Apollo.io, Klenty has a really versatile and cost-effective pricing construction.
You may go for cold-email-only plans beginning at $50/month.
These plans allow you to add limitless electronic mail accounts (from a single area) and invite limitless workforce members at no further cost.
Multichannel plans, then again, begin at $70/person/month and embody full electronic mail, name, and LinkedIn cadences together with CRM sync and automation options.
So, in the event you want an Apollo.io different that provides you versatile pricing, limitless electronic mail accounts, and multichannel outreach in a single platform, Klenty is price contemplating.
3. ZoomInfo
ZoomInfo is finest fitted to enterprises that want very detailed details about their prospects and goal accounts.
You get entry to wealthy firmographic, technographic, and intent knowledge, plus a complicated search to seek out the precise contacts you want.
- Database Measurement: 320M+ skilled contact profiles and 100M+ firm profiles
- Compliance: SOC II, ISO 27701, ISO 27001, CCPA, GDPR
It additionally offers you org charts, purchaser intent indicators, information alerts, and different insights to assist your gross sales workforce plan outreach higher.
ZoomInfo integrates with main CRMs and advertising and marketing platforms, making it simple to maintain your knowledge up to date throughout your tech stack.
It’s a robust choice in case your precedence is depth and accuracy of information at scale, particularly for bigger groups with extra complicated gross sales processes.
I’ve a separate weblog overlaying the 6 finest Apollo.io alternate options in 2025
Is Apollo.io Definitely worth the Cash in 2025? (Closing Verdict)
On this weblog, I’ve shared all my findings with you after testing Apollo.io.
The ultimate verdict: Apollo.io is a strong selection in the event you’re primarily prospecting from the USA and wish an all-in-one platform to handle your outbound lead technology.
However in the event you want globally correct knowledge, stronger deliverability at scale, or extra versatile pricing, you’ll possible get extra worth from alternate options like:
- Saleshandy – Finest for globally correct knowledge, superior deliverability instruments, and limitless mailboxes to securely scale chilly electronic mail outreach.
- Klenty – Finest for versatile pricing and totally automating multichannel outreach throughout electronic mail, calls, and LinkedIn.
- Or, ZoomInfo – Finest for enterprises needing deep firm and get in touch with insights, together with org charts, intent knowledge, and technographics.
Whichever device fits your use case, benefit from the free trial to check it completely earlier than committing.
Apollo.io Evaluation – FAQs
1. Why Apollo.io Might Not Be the Proper Instrument for You?
Apollo.io could not go well with you in the event you want globally correct knowledge or superior deliverability options at scale, since its energy is principally US-focused prospecting.
2. Is Apollo.io a Dependable and Reliable Platform For Contact Information?
Sure, Apollo.io is dependable for US contact knowledge, however it’s possible you’ll discover the accuracy drops outdoors the US relying on the area.
3. Does Apollo.io Have Utilization Limits or Hidden Prices Past the Listed Pricing?
You’ll must handle credit fastidiously as a result of there are utilization limits on emails and telephone numbers, and unused credit expire on the finish of your billing cycle.
4. How Does Apollo.io’s E mail Sequence Capabilities Examine With Devoted Chilly E mail Instruments?
Apollo.io offers you multichannel sequences with AI help, however devoted chilly electronic mail instruments like Saleshandy provide stronger deliverability options and extra management at scale.
5. Are Unused Credit in Apollo.io Rolled Over to the Subsequent Billing Cycle?
No, any unused credit you’ve gotten will expire on the finish of the billing cycle.
6. Does Apollo.io Confirm Contact Information Proper Earlier than Delivering It to You?
No, Apollo.io doesn’t confirm each contact in actual time, so you need to nonetheless validate high-priority leads earlier than outreach.
