How Are Firms Actually Utilizing AI? A New Report Has The Solutions
Profession Climbers / 14th Could 2025
Stefano Puntoni
Generative synthetic intelligence is transitioning from a curious toy to an indispensable instrument that extra firms are integrating into every day operations, in line with a brand new report by Wharton specialists and advertising and marketing consultancy GBK Collective.
“Rising Up: Navigating Gen AI’s Early Years” is a survey of greater than 800 senior enterprise leaders in giant organizations that reveals a seismic shift of their attitudes and purposes of AI in simply a short while. In 2023, the primary 12 months of the survey, solely 37% reported utilizing AI weekly. That quantity has risen to 72% in 2024. Destructive perceptions, specifically fear and skepticism, are softening as decision-makers discover how this evolving know-how might help their corporations turn into higher.
“I used to be fairly happy to see the outcomes. The image we’re getting is that individuals are studying about gen AI — and what they’re studying, they like,” mentioned Wharton advertising and marketing professor Stefano Puntoni, who can also be school co-director of AI at Wharton. He wrote the report together with Jeremy Korst, companion at GBK Collective, and Mary Purk, govt director of AI at Wharton.
In accordance with the survey, generative AI is being extensively deployed throughout capabilities, even in departments reminiscent of advertising and marketing and human assets that had been initially slower to undertake it. The very best use is in doc and proposal writing and modifying with 64%, adopted intently by knowledge analyses and analytics at 62%. Different high-use capabilities embrace customer support and help (58%), fraud detection and prevention (55%), and monetary forecasting and planning (53%).
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