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Overlaying the massive EV gross sales progress from numerous auto manufacturers yesterday, I believed I received the most important progress tales. Nevertheless, apparently, I didn’t! Whereas Volkswagen EV gross sales grew 231% yr over yr, sibling Audi one-upped that — actually — rising 232%.
One commenter beneath that article did level me within the course of Audi. “Mr J” wrote: “I used to be extra impressed by Audi’s Q6 e-tron outselling its ICE sibling Q5 with 10,059 gross sales vs. 9,719.” That’s fairly a feat. The Q6 e-tron was Audi’s huge vendor. Right here’s how Audi’s EV gross sales broke out:
- Audi A6 Sportback e-tron — 3,532 gross sales
- Audi This autumn e-tron (together with Sportback) — 3,546 gross sales
- Audi Q6 e-tron (together with Sportback) — 10,299 gross sales
- Audi Q8 e-tron (together with Sportback) — 42 gross sales
- Audi e-tron GT — 652 gross sales
Audi grew from 5,437 US EV gross sales within the third quarter of 2024 to 18,071 gross sales within the third quarter of 2025, which is 232.4% progress.
Right here’s one other huge stat: electrical automobiles ended up being 39% of Audi’s total auto gross sales within the third quarter! That’s only one proportion level under latest chief Cadillac (amongst legacy automakers, in fact).
Another key highlights: The Audi A6 Sportback e-tron had nearly triple the gross sales of the standard Audi A6, and barely extra gross sales than the Audi A5.
Now, the query is identical for Audi as for different automakers. How does the auto firm carry this ahead and use it to attain extra electrical automobile gross sales in coming quarters? The market just isn’t going away simply because the EV tax credit score is. On the contrary, with 18,071 extra Audi electrical automobile drivers on the market, there’s a ton of potential for word-of-mouth gross sales, for extra mass-market patrons to get used to seeing EVs round them and think about shopping for one, and for Audi gross sales reps to inform the tales of joyful Audi EV patrons. Go on the market, do the work, and promote 18,000 extra!
Properly, we’ll see what occurs, however one factor I may be positive of is that these new Audi EV homeowners are going to like their automobiles greater than every other Audis they’ve owned prior to now.
As somebody whose first automobile was an Audi (nearly 30 years in the past!), I’m joyful to see the model on the forefront of electrification within the US. I simply hope it will use this as a base to essentially step up and problem Cadillac for the legacy EV crown (as a proportion of 1’s personal auto gross sales).
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