What makes one advertising podcast higher than the subsequent?
Its skill to get me pondering—and when its hosts are equal components entertaining and educated.
To decide on my favorites, I unearthed some advertising podcast playlists on Spotify, then gave every of them a pay attention. I additionally tuned in to standard sequence, similar to Neil Patel’s Advertising College, throughout my commutes.
Right here’s what made the lower, in no explicit order (bear in mind to solid your vote!):
Host: Tim Soulo
Subjects: web optimization, advertising
Frequency: It varies
Avg. episode time: 90 minutes
Web site: Ahrefs Podcast
Pay attention on: Spotify, Apple Podcasts, YouTube, Amazon Music, Audible
Trying to study from the brightest minds in on-line enterprise and digital advertising? Ahrefs Podcast is for you!
In every episode, Tim Soulo (Ahrefs’ CMO) interviews one good marketer, digging into their profession, philosophy, targets, and extra. Season one options interviews with Rand Fishkin, Peep Laja, Dom Wells, Adam Singer, Laura Roeder, and David Fallerme.
We’re clearly tremendous biased right here, however we predict it’s among the finest web optimization and advertising podcasts there is! 😉
Host: Louis Grenier
Subjects: Advertising, branding, product advertising, advertising psychology, content material advertising, CRO
Frequency: Weekly
Web site: Swipe Recordsdata
Pay attention on: Spotify, Apple Podcasts
Famed entrepreneur Gary Vaynerchuk could have made a very good level when he stated entrepreneurs destroy all the pieces.
However advertising doesn’t deserve its unhealthy rep, and HotJar alumnus Louis Grenier is set to alter that by way of Everybody Hates Entrepreneurs.
His weekly episodes cowl evergreen subjects similar to buyer analysis, advertising technique, and model positioning—with the purpose of educating entrepreneurs methods to generate stable outcomes with out resorting to sleazy, spammy ways.
Previous friends embrace Joe Glover of on-line group The Advertising Meetup and Rand Fishkin, founding father of market analysis device SparkToro and co-founder of Moz.
Hosts: Neil Patel, Eric Siu
Subjects: All issues advertising
Frequency: Day by day
Web site: MarketingSchool.io
Pay attention on: Spotify, Apple Podcasts
On this podcast, Neil Patel and Eric Siu—CEO of promoting company Single Grain—sort out all method of promoting subjects.
What’s spectacular is that they’ve over 1,900 episodes underneath their belt, with every lasting roughly six minutes or much less. This makes the episodes digestible and straightforward to hearken to on the go.
I notably like how on-trend and well timed the podcast is. In current episodes, the duo discusses NFTs in relation to advertising and why Web3 is the way forward for advertising.
It’s a good way to remain on the heartbeat of developments. Plus, the knowledge discovered makes for a superb dialog starter.
Hosts: Ralph Burns, Kaslim Aslam
Subjects: Paid advertising, social media, content material advertising, web optimization
Frequency: Twice weekly
Web site: Perpetual Site visitors
Pay attention on: Spotify, Apple Podcasts
As its identify suggests, Perpetual Site visitors focuses on methods to drive extra visitors to your corporation. The podcast covers all issues associated to digital advertising, together with Fb adverts and social media advertising, web optimization, and methods to promote high-ticket merchandise.
In the event you’re feeling overwhelmed by the 300+ episodes within the podcast’s repository, we advocate beginning with this one. In it, Ahrefs’ Michal Pecánek discusses how the corporate employed web optimization methods to arrange its Wikipedia web page.
Host: Spencer Haws
Subjects: Online marketing, web optimization
Frequency: Each 7-10 days
Web site: Area of interest Pursuits
Pay attention on: Spotify, Apple Podcasts
In the event you’re thinking about studying methods to earn cash by way of area of interest affiliate web sites, make Area of interest Pursuits your go-to podcast.
In every episode that roughly spans 60 minutes, host Spencer Haws chats with a distinct segment website proprietor about their successes, failures, and ways.
These visitor audio system typically have wildly related but distinctive tales (oxymoronic, we all know!) about rising from 0 to 100K a month or utilizing a job loss as gas to grow to be a profitable affiliate marketer.
Right here’s one which makes for a enjoyable start line:
Host: Seth Godin
Subjects: Creativity, tradition
Frequency: Weekly
Web site: Akimbo
Pay attention on: Spotify, Apple Podcasts
Creator and marketer Seth Godin is a family identify. In his soothing podcast sequence, he invitations listeners to contemplate the affect of tradition on their lives and the way they will change issues.
Seth is nicely positioned to reply these questions too, given he’s penned a slew of standard titles, together with “This Is Advertising” and “Permission Advertising.”
However don’t anticipate to select up advertising suggestions or methods; quite, every episode challenges your beliefs and encourages you to suppose in another way. These are necessary and underrated expertise you should utilize in advertising, and also you’d do nicely beginning right here:
Hosts: Ciaran Rogers, Daniel Rowles
Subjects: All issues digital advertising
Frequency: Weekly
Web site: Digital Advertising Podcast
Pay attention on: Spotify, Apple Podcasts
This ad-free podcast started over a decade in the past, so there’s loads of content material to sift by way of. However first, a backgrounder: Daniel Rowles is a speaker and CEO of on-line studying platform Goal Web, and Ciaran Rogers is a digital advertising specialist and coach.
Collectively, their banter and insightful discussions make for an entertaining pay attention. Some current subjects explored embrace app retailer optimization, viewers intelligence instruments, and my private favourite: the toxicity of social media, that includes a case research of worldwide magnificence model Lush.
Right here’s a current episode to get you began:
Hosts: Molly Pittman, Ezra Firestone, John Grimshaw
Subjects: Social media advertising, digital advertising, content material advertising, electronic mail advertising
Frequency: Weekly to twice weekly
Web site: Good Marketer
Pay attention on: Spotify, Apple Podcasts
The identify of this podcast appears like a daring declare. However fortunately, every episode all the time leaves me feeling slightly smarter.
Hosts Molly Pittman, Ezra Firestone, and John Grimshaw are veteran entrepreneurs and educators in their very own proper, so you’ll be able to anticipate a lot of private sharing on how they every discovered success.
However their conversations can get pretty technical. Previous episodes have explored paid advert methods, enterprise ebook suggestions, and electronic mail advertising methods. Therefore, we predict this podcast is a greater match for mid-level entrepreneurs and up.
Host: John Jantsch
Subjects: Branding, content material advertising, entrepreneurship, web optimization
Frequency: Twice weekly
Web site: Duct Tape Advertising Podcast
Pay attention on: Spotify, Apple Podcasts
John Jantsch is kind of the influencer, as you could know. And his podcast sequence is an extension of his consultancy agency, Duct Tape Advertising.
Every episode spans round quarter-hour and focuses totally on enterprise advertising suggestions, ways, and assets, such as:
- Constructing a strategic accomplice community.
- Branding with objective.
- Artistic methods to gas your referral engine.
These discussions, together with the slew of influential visitor audio system like Seth (who made an look in our earlier entry) and Kara Goldin, make the present price each minute.
Host: Benjamin Shapiro
Subjects: web optimization, tech web optimization, content material advertising, cell app advertising
Frequency: Day by day
Web site: MarTechPod
Pay attention on: Spotify, Apple Podcasts
Benjamin, whom we talked about earlier, is kinda obsessive about advertising. Along with The Martech Podcast, he additionally hosts Voices of Search, which we featured in our greatest web optimization podcasts roundup.
This sequence is beneficial should you’re thinking about rising your common advertising data. Count on to select up recommendations on boosting your content material manufacturing technique by way of SaaS, scaling enterprise operations, and cell app advertising.
Regardless of the technical nature of those subjects, every episode is appropriate for even “inexperienced” entrepreneurs and opens with a “Advertising Minute” phase that includes a 60-second pace chat with an trade skilled.
Have a pay attention right here:
Host: Stephan Spencer
Subjects: web optimization, digital advertising, content material advertising, copywriting
Frequency: Weekly
Web site: Advertising Communicate
Pay attention on: Spotify, Apple Podcasts, YouTube Music
Stephan Spencer is a educated web optimization, creator, and strategist. Naturally, his experience is aptly displayed in his podcast.
You’ll discover over 250 hours’ price of content material, with every episode averaging 60 minutes. Some common subjects coated embrace methods to grasp content material advertising, web optimization methods, and storytelling in video advertising.
A roster of nice friends has been featured on the present, from Eli Schwartz discussing the artwork of product-led web optimization to progress marketer Dennis Goedegebuure’s deep dive into data-driven storytelling in advertising.
Hosts: Shaan Puri, Sam Parr
Subjects: Entrepreneurship, common advertising
Frequency: Twice weekly
Web site: MFMPod
Pay attention on: Spotify, Apple Podcasts, YouTube Music, YouTube
Whereas not strictly advertising centered, we just like the conversations on profitable entrepreneurs in My First Million. A plus level: It’s produced by The Hustle, the well-loved enterprise and tech publication (which HubSpot later acquired) based by co-host Sam Parr.
Closing ideas
In its place podcast technique, select an trade skilled you admire and perform a little sleuthing to search out the podcasts they’ve guest-spoken on. This manner, you’ll be able to simply study from somebody you respect.
Did I miss any good advertising podcasts? Ping me on Twitter.
