How Mo Khalid Constructed A Buyer-Obsessed Machine

Editorial Team
7 Min Read


Operating a nationwide franchise community at scale calls for greater than operational acumen—it requires a frontrunner who threads technique into each buyer touchpoint. Mo Khalid brings that uncommon mix. As EVP and group president of Take 5 Oil Change below Pushed Manufacturers, he has helped steer the Louisiana-born model’s growth right into a community of greater than 1,000 places nationwide—all whereas sustaining its hallmark deal with velocity, comfort and friendliness.

On this interview, Khalid shares his path from finance to frontline operations, the techniques behind Take 5’s speedy development, and the way the corporate is utilizing pop-culture partnerships and rising know-how to make automobile upkeep sooner, easier and extra human for right this moment’s drivers.

How did you go from Wall Road to your present function?

I began my profession in finance, working at J.P. Morgan Chase and Deutsche Financial institution. This expertise gave me a strong basis of information in how companies run from a monetary standpoint, however I noticed early on that I used to be extra drawn to operations.

I needed to be nearer to the groups, clients and day-to-day challenges of working a enterprise. This understanding led me to roles at Burger King and Starwood Resorts, the place I gained expertise in operations and visitor experiences at an enormous scale.

Finally, I joined Pushed Manufacturers because the COO of Meineke, which is the place I used to be immersed within the franchise mannequin and the automotive service business. Following my time with Meineke, I moved right into a senior management function at Nice Wolf Lodge, overseeing subject operations for all of the resorts, together with regional management, labor administration and visitor expertise.

When the chance arose to return to Pushed Manufacturers in a broader function, it felt like the proper subsequent step. My background has all the time mixed finance, operations and buyer expertise, and people items come collectively in a very significant means on this function.

Beneath your management, Take 5 Oil Change has grown from a small speedy oil change enterprise in New Orleans to a nationwide model. What led to that development?

Once I took on a management function at Take 5 Oil Change, the mission was clear: construct a model rooted in velocity, comfort and friendliness—powered by nice individuals. From the start, our unwavering deal with each clients and workers grew to become our guideline. We understood that significant, sustainable development would solely come by maintaining the client expertise on the coronary heart of every little thing we do, whilst we scaled.

Reaching that meant creating techniques and processes that might develop with us, with out ever shedding the private, human contact. Whether or not it’s a buyer’s first go to or their tenth, the expertise ought to all the time really feel simple, environment friendly and private. That’s what drives actual loyalty—and in right this moment’s aggressive world, loyalty issues greater than ever.

We now have a world-class Web Promoter Rating, not simply inside our business, however in comparison with high manufacturers throughout all industries. A key contributor to that success is our “Pit Tech to President” program, which empowers people with robust customer support expertise to develop inside the firm. Over 70 % of our subject management has been promoted from inside.

It’s this dedication to individuals and course of that defines our model, and drives distinctive 4-wall monetary efficiency.

Please share extra about your revolutionary advertising technique with Apple Authentic Movies’ F1 The Film, starring Brad Pitt?

We’re actually enthusiastic about our partnership with F1 The Film. It’s a high-energy, high-visibility collaboration that simply is sensible for Take 5 Oil Change. The movie is all about velocity, precision and efficiency, every little thing we intention to ship in our outlets day by day. We’re leaning into it with a full marketing campaign of in-store promotions, sweepstakes, digital content material and even a brand new model of our “Take 5 Clive” promoting character.

One of many issues we’re most enthusiastic about is how this partnership permits us to attach with each racing followers and on a regular basis drivers in a means that’s recent and surprising. It’s not only a film tie-in, it’s about exhibiting that automobile upkeep doesn’t must be boring.

On the finish of the day, it’s an revolutionary strategy to bridge popular culture with an on a regular basis important, and hopefully make individuals assume otherwise about getting their oil modified.

What’s subsequent for Take 5 Oil Change?

We’re targeted on development as we glance to double our retailer depend over the following 5 years whereas staying true to what makes our mannequin work: a quick, pleasant, and easy expertise.

As we develop nationally and take market share, we’re refining our model technique to assist that development, ensuring our model resonates as a trusted, recognizable title coast to coast. We’re additionally leveraging know-how and AI to boost each velocity and repair high quality, serving to our groups transfer sooner with out sacrificing the private expertise our clients anticipate.

Our franchise enterprise is the engine driving this subsequent part, and we’re laser targeted on supporting unit-level profitability. As we scale, we’re not simply including places, we’re constructing a system rooted in operational excellence, empowered individuals and powerful native operators who deliver our model to life day by day.


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