SEVENCAPITAL AND MARK REVEAL SIGNATURE SCENT FOR 100 KENSINGTON

SevenCapital and MARK, in collaboration with iconic British agency Charles Farris, have unveiled a bespoke signature scent Ambered Citrine, created solely for 100 Kensington, the brand new £500 million (GDV) residential led growth on West Cromwell Street, offering the one new vertical village within the Royal Borough of Kensington and Chelsea.

A Partnership Rooted in British Heritage

As a Royal Warrant holder with a 180 yr historical past of grasp chandlery, and understanding of the facility of scent to evoke an prompt sense of place or reminiscence, Charles Farris was a pure selection of associate with which to collaborate on the creation of a particular, but delicate, customized scent.

The workforce at Charles Farris have been impressed by the various inexperienced areas all through 100 Kensington, together with the rostrum and roof gardens, and linear park, the scent of every gently calming and evolving with the seasons.  

With high notes of bergamot, lime and mandarin, coronary heart notes of saffron, amber and ylang-ylang, and base notes of moss, musk, vetiver and cashmere, Ambered Citrine gives a direct calming, sensory connection for guests to 100 Kensington’s newly opened advertising and marketing suite, that subtly connects and the model new vertical village and gardens, by way of outsized ceramic reed diffusers.

This distinctive scent, tenderly created to embody the tranquil sense of residence encapsulated inside 100 Kensington, has been used to create candles and diffuser oil, the latter utilized in a set of 5 customized, organically formed, earth-toned ceramic holders, designed by award-winning East London-based ceramic artist Louise Energy. Her design for the customized ‘vessels’ takes inspiration from 100 Kensington and the built-in nature of the buildings that join by way of gardens and inexperienced areas, which kind the center of the scheme, with the earthy colourways of cream, taupe and black connecting on to the exterior colors of the buildings.

The vessels could be organized solely or in pairs, when the cut-away semicircles of every vessel reveal a bisected circle, representing the approaching collectively of the brand new 100 Kensington neighborhood and its inclusive nature. The customized scented candles, contained in lidded tins, can be found for patrons, as a sensory aide memoire, whereas their new house is accomplished. 

100 Kensington: A New Architectural Landmark

With an architectural masterplan by John McAslan & Companions and detailed design by Corstorphine & Wright, 100 Kensington will present a brand new architectural gateway for Kensington, with seven hanging buildings designed round a central podium backyard incorporating the tallest tower to this point within the borough, and offering 462 new properties, together with 276 market sale flats and 186 reasonably priced properties. The brand new vertical village additionally affords gardens and terraces, a pavilion constructing for cinema screening and occasions; a well being membership with gymnasium, swimming pool and health studio; concierge, retail and workplace premises.

James Moody, Chief Working Officer of SevenCapital says: “When commissioning a bespoke scent to outline and evoke 100 Kensington, Charles Farris was the clear selection. With its historical past of practically 200 years of positive British candle craft, and standing as a Royal Warrant holder, it spoke to each the fantastic historical past of Kensington whereas offering a seamless sensory hyperlink to the cutting-edge structure, trendy luxurious, up to date high quality and craftsmanship on provide on the solely new vertical village within the Royal Borough. Guests to the newly opened advertising and marketing suite at 100 Kensington shall be gently enveloped by the scent, forging a direct sensory reference to their new residence.”

Timothy Duggan-Rees, Retail and Inventive Director at Charles Farris, says: “Crafting scent reminiscences is a fragile, advanced artwork, as chosen wisps of recall turn into everlasting, indelible layers that construct emotional connection to a favoured place. To create a bespoke perfume for reed diffusers and candles that embodies 100 Kensington’s tranquil sense of residence, we drew on Charles Farris’s 180 years of expertise candle making and dived deep into the heritage and royal connections of the Borough. The outcome was the evocative Ambered Citrine, impressed by The Orangery at Kensington Palace, with a recent trendy lilt within the up to date high notes of bergamot, mandarin and lime.”

To create a bespoke signature scent for 100 Kensington, Charles Farris dived deep into the historical past of the borough, to forge a sensory and emotional narrative by means of perfume. With a short to create a universally interesting scent that would evoke a sense of tranquillity, Charles Farris labored with grasp blenders on a number of potential fragrances, from floral scents impressed by the gardens of Kensington, opulent ones by the wealth of the world, wildflower, woodland and meadow tones notes by the Royal Parks of Kensington, and musks impressed by the libraries of the Pure Historical past Museum.

The standout scent would turn into generally known as Ambered Citrine, impressed by the early 18^th-century Orangery at Kensington Palace, believed to have been designed by visionary architect Nicholas Hawksmoor to a fee by Queen Anne. With its high notes of bergamot, mandarin and lime, and amber, ylang-ylang, moss and vetiver under, the perfume gently evokes the previous whereas seamlessly connecting to a brand new and modern sense of place.

Charles Farris: A Legacy of British Candlecraft

Charles Farris’s story dates again to 1845, when it started crafting candles for London’s most outstanding church buildings. The corporate was granted a Royal Warrant by His Majesty King George V in 1935, adopted by warrants from  Her Majesty Queen Elizabeth II in 1955 and Her Majesty Queen Elizabeth The Queen Mom in 1984. At this time, with a dedication to sustainability and time-honoured British candlecraft at its Wiltshire-based manufacturing unit, Charles Farris continues to provide candles to Westminster Abbey and St Paul’s Cathedral, and holds a Royal Warrant from His Majesty King Charles III.

Charles Farris has additionally turn into globally famend for its elegant many-hued dinner candles and its vary of luxurious scented candles and reed diffusers, the results of intently guarded scent recipes blended for them by a number of the world’s most interesting perfumers.

Equally, Kensington and Chelsea (granted Royal Borough standing in 1901, after the loss of life of Queen Victoria, who was born at Kensington Palace) has lengthy been synonymous with luxurious, success, innovation and high quality. 100 Kensington builds on this custom, situated on a 1.7 hectare website which was initially a part of the looking grounds of the Kensington property of Lord Protector Oliver Cromwell and his son Richard, and which within the 1850s shaped a part of Prince Albert’s ‘Albertopolis’ plan for a Victorian science park.

Step Inside Our Immersive Advertising and marketing Suite

Costs at 100 Kensington vary from £895,000 to £5 million, with first occupations scheduled for 2027.

The brand new 100 Kensington advertising and marketing suite, with full scale mannequin and present residence, and the welcoming scent of Ambered Citrine, is situated 154 – 158  Excessive Avenue Kensington and open Monday to Sunday.