Zoopla is launching a brand new advertising marketing campaign throughout London at the moment claiming to be the capital’s main property web site by variety of listings.
The portal highlights unbiased analysis measured by 1Digit that exhibits Zoopla has, on common, extra property listings in London than different main portals. It additionally studies 54% spontaneous model consciousness amongst Londoners seeking to promote their house.
The marketing campaign contains 100 Zoopla-branded taxis throughout town, that includes messaging across the quantity of houses listed on the platform. This will likely be supported by out-of-home promoting in main commuter hubs and stations together with London Bridge, Charing Cross, Blackfriars, Waterloo, and Victoria.
Along with selling its listings presence, the marketing campaign additionally references Zoopla’s function in property valuations, with 67% of surveyed customers naming it as their first selection for valuation services³.
The advertising marketing campaign will embody regional promoting in areas comparable to Milton Keynes, Guildford, Studying, Portsmouth, and Oxford, the place messaging will deal with agent experience.
Digital promoting may also run throughout platforms together with Fb, Instagram, Microsoft, and Google, concentrating on individuals planning to maneuver. The marketing campaign goals to generate vendor leads for property brokers and assist visibility in key markets.
Joby Russell, VP of promoting at Zoopla mentioned: “Zoopla has a number one place in London and with this marketing campaign within the capital, we’re doubling all the way down to drive motivated movers to search out their subsequent house on Zoopla and connecting these patrons to our brokers and housebuilders.
“Throughout the South East, we’re additionally tailoring our exercise to drive high-quality vendor volumes for native brokers, to assist ship an important return on funding for patrons as their important advertising associate.”
