There is a sure picture folks have of their minds once they suppose “Harley-Davidson rider,” and that is attributable to popular culture and stereotypes greater than something. Nevertheless, Harley-Davidson lately revealed the true demographic of its riders, and you could be stunned. In keeping with the corporate’s Q2 2024 monetary report, the common age of Harley-Davidson’s clients in 2023 was 45 years previous. This development has seemingly continued in recent times since it has been round that age for fairly a while now.
It is actually not fairly as previous as some folks seemingly envisioned — it is exhausting not to consider a rough-and-tumble older man with a beard and a vendetta after watching nearly any motorbike film — however it additionally confirms that Harley-Davidson is not actually a well-liked model with the youthful motorbike crowd. Why is that? There are seemingly just a few causes youthful riders might not be eyeing a Harley-Davidson, together with the lineup’s greater price ticket and decrease prime speeds in comparison with different well-liked motorbike manufacturers.
The doable motive that Harley-Davidson riders skew older
Harley-Davidson did not state any reasoning as to why the common purchaser is 45 years previous, however there are just a few doable causes. First, Harley-Davidson bikes are costly in comparison with different manufacturers. A few of its cheaper fashions are nonetheless a bit steep, like its 2025 Avenue Bob coming in at an MSRP of $15,999 and the 2025 Sportster S with an MSRP of $16,499. If you’d like a type of iconic Grand American Touring bikes Harley-Davidson is thought for, that brings you as much as $24,999 and above. In the meantime, there are model new Honda fashions beginning at $4,849, and Yamaha has a number of fashions promoting for $4,999. Plenty of motorbike lovers will begin with a less expensive model earlier than working their method as much as a Harley-Davidson, particularly on this financial system: Harley-Davidson noticed a large 60% drop in motorbike income in This fall 2024.
Youthful riders may be drawn to different manufacturers for his or her concentrate on efficiency and velocity. Honda and different manufacturers with sportier bikes attain unbelievable prime speeds in comparison with Harley-Davidson. Its quickest motorbike reaches 135 miles per hour, nicely under different motorbike manufacturers. After all, Harley-Davidson is not identified for its blistering velocity, and older riders typically respect a snug cruise greater than testing boundaries on a observe.
