London and the South East have recorded the sharpest year-on-year declines within the common wage required to lease a typical dwelling within the area over the previous 12 months, the newest information from Propertymark has revealed.
In London, the determine fell by 4.2%, whereas the South East noticed a 2.9% lower. In distinction, Yorkshire and the Humber skilled one of many steepest rises in lease, with common month-to-month prices rising by 8%—from £923 in September 2024 to £997 in September 2025.
Northern Eire additionally noticed a notable improve, with the typical annual wage required to lease rising by 3.7% year-on-year.
In the meantime, Scotland skilled a month-on-month drop in rental costs, with the typical falling by 4.6%—from £1,150 in August 2025 to £1,097 in September 2025.
The North East stays probably the most inexpensive area to lease within the UK, with common month-to-month lease at £859, equating to a required annual wage of £25,770.
The month-to-month Propertymark report offers a complete evaluation of the present personal rented sector within the UK by inspecting the typical agreed rental costs alongside the standard common annual wage required by referencing businesses to affordably lease throughout the nation.
By exploring these key indicators, Propertymark goals to make clear the affordability and accessibility of personal rented housing relative to revenue ranges, providing invaluable insights for particularly for these navigating the dynamic panorama of the UK’s housing market.
September 2025:
| Location | Common rental value | Consultant common annual wage wanted to safe the average-priced dwelling (earlier than tax and any deductions) |
| Scotland | £1,097 | £32,910 |
| Northern Eire | £928 | £27,840 |
| Wales | £995 | £29,850 |
| East Midlands | £991 | £29,730 |
| East of England | £1,342 | £40,260 |
| London (internal and outer London) | £2,382 | £71,460 |
| North East | £859 | £25,770 |
| North West | £1,131 | £33,930 |
| South East | £1,496 | £44,880 |
| South West | £1,242 | £37,260 |
| West Midlands | £1,056 | £31,680 |
| Yorkshire and Humberside | £997 | £29,910 |
September 2024:
| Location | Common rental value 2024 | Consultant common annual wage wanted to safe the average-priced dwelling (earlier than tax and any deductions) |
| Scotland | £1,108 | £33,240 |
| Northern Eire | £895 | £26,850 |
| Wales | £984 | £29,520 |
| East Midlands | £972 | £29,160 |
| East of England | £1,349 | £40,470 |
| London (internal and outer London) | £2,486 | £74,580 |
| North East | £853 | £25,590 |
| North West | £1,107 | £33,210 |
| South East | £1,540 | £46,200 |
| South West | £1,256 | £37,680 |
| West Midlands | £1,041 | £31,230 |
| Yorkshire and Humberside | £923 | £27,690 |
Change seen within the common wage required 12 months on 12 months:
| Location | September 2024 – typical annual wage wanted to safe a house (earlier than tax and deductions) | September 2025 – typical annual wage wanted to safe a house (earlier than tax and deductions) | % change in wage wanted |
| Scotland | £33,240 | £32,910 | -1% |
| Northern Eire | £26,850 | £27,840 | +3.7% |
| Wales | £29,520 | £29,850 | +1.1% |
| East Midlands | £29,160 | £29,730 | +2% |
| East of England | £40,470 | £40,260 | -0.5% |
| London (internal and outer London) | £74,580 | £71,460 | -4.2% |
| North East | £25,590 | £25,770 | +0.7% |
| North West | £33,210 | £33,930 | +2.2% |
| South East | £46,200 | £44,880 | -2.9% |
| South West | £37,680 | £37,260 | -1.1% |
| West Midlands | £31,230 | £31,680 | +1.4% |
| Yorkshire and Humberside | £27,690 | £29,910 | +8% |
Common month-to-month rental value month-on-month comparability (August 2025 in comparison with September 2025):
| Location | Common month-to-month rental value – August 2025 | Common month-to-month rental value – September 2025 | Proportion change (distinction from August to Sept) |
| Scotland | £1,150 | £1,097 | -4.6% |
| Northern Eire | £947 | £928 | -2% |
| Wales | £1,004 | £995 | -0.9% |
| East Midlands | £981 | £991 | +1% |
| East of England | £1,346 | £1,342 | -0.3% |
| London (internal and outer London) | £2,389 | £2,382 | -3% |
| North East | £865 | £859 | -0.7% |
| North West | £1,151 | £1,131 | -1.7% |
| South East | £1,497 | £1,496 | -0.07% |
| South West | £1,279 | £1,242 | -2.9% |
| West Midlands | £1,048 | £1,056 | +0.8% |
| Yorkshire and Humberside | £1,009 | £997 | -1.2% |
Megan Eighteen, President of ARLA Propertymark, stated: “The newest information highlights a transparent softening in rental costs throughout a lot of the UK, notably in London and the South East, the place affordability pressures have begun to push towards rental progress. The 4.2% drop within the wage required to lease within the capital displays a rebalancing in tenant demand and landlord pricing technique, seemingly influenced by cost-of-living pressures and elevated provide in some city markets.
“Nonetheless, regional variation stays vital. Yorkshire and Humberside’s 8% annual improve in lease ranges factors to rising demand and doubtlessly undersupplied rental inventory in these areas. For landlords and buyers, this underlines the significance of a granular, region-by-region view when making portfolio choices. Affordability continues to be a key driver, and we’re more likely to see additional shifts as rates of interest, tenant budgets, and broader financial situations evolve into 2026.”
