“High quality sleep is a deeply private expertise”, Marios Gkotsopoulos, the Co-Proprietor and CEO of Greco Strom, the main producer of sleep merchandise in Greece, shared with CEOWORLD journal. Greco Strom has a protracted historical past of producing sleep merchandise for all ages. Marios Gkotsopoulos explains the technique and the imaginative and prescient of the corporate, in his interview for CEOWORLD journal.
Q: Greco Strom is a household firm with 60 years of historical past. What’s the technique that made it one of many largest mattress firms in Greece?
Marios Gkotsopoulos: Greco Strom started its journey 60 years in the past as a small household enterprise, pushed by a ardour for craftsmanship and a deep love for high quality sleep. What drives our development is the quantity of values handed all the way down to us by our father, the founding father of the corporate, who began from scratch and impressed us along with his data, imaginative and prescient, and relentless dedication. With endurance, accountability, and real care, we’ve continued his legacy, evolving each day what he as soon as constructed.
Our core technique is rooted in a deep dedication to steady analysis and international exploration of each uncooked supplies and completed merchandise. We make investments closely in innovation, making certain we keep one step forward by way of know-how and design. On the identical time, we actively take heed to shopper wants and determine present gaps within the sleep expertise, not simply by way of merchandise, however in how individuals understand and luxuriate in relaxation.
Via our intensive experience and deep trade data, we attempt to create merchandise of unparalleled consolation and superior high quality, at all times with the final word purpose of enhancing individuals’s lives by means of higher sleep.
Q: What’s the primary materials used to make the mattresses? Do you utilize any recyclable supplies?
Marios Gkotsopoulos: For us, each materials used within the building of a mattress is equally essential, as each contributes in a singular approach to the general sensation and efficiency of the ultimate product. A number of the core supplies that outline the texture and high quality of our mattresses embrace high-quality materials, specifically designed quilting parts, high-resilience foams with wonderful elasticity, and naturally, pocket springs, individually wrapped coils that present silent, focused help to each a part of the physique. The mixture of those supplies is the results of intensive analysis and in-depth experience, aiming to ship a product that stands out for its high quality, ergonomics, and luxury. In terms of recyclable supplies, we already incorporate recycled materials into a number of of our product strains.
Moreover, we’re actively engaged on rising using sustainable supplies all through our manufacturing course of. Our subsequent main step towards sustainability is the adoption of recyclable packaging.
Q: What do you contemplate to be the three primary traits {that a} mattress ought to have for a peaceable and high quality sleep?
Marios Gkotsopoulos: We imagine that there isn’t any single components with regards to the traits of a superb mattress. High quality sleep is a deeply private expertise, formed by particular person wants equivalent to bodily well being circumstances, most popular sleep positions, and private consolation preferences. Due to this fact, as a substitute of specializing in particular mattress options, we give attention to the proper steerage.
At Greco Strom we contemplate it our accountability to assist every particular person uncover what their preferrred mattress appears and looks like. This begins with skilled session. Our skilled sleep advisors take the time to grasp the distinctive wants of each buyer and information them by means of our huge product vary to determine the choice that gives the absolute best help, stress aid, and general consolation.
We additionally make investments considerably in common coaching seminars for our gross sales advisors, to make sure they keep updated with the most recent developments in sleep science, ergonomics, and buyer care. This dedication permits them not simply to advocate a product, however to function true sleep specialists, serving to prospects make knowledgeable selections that elevate the standard of their sleep and, in lots of instances, contribute to raised bodily well-being.
Finally, crucial “options” of a mattress are those that emerge when deep experience meets real listening. That’s the place actual sleep transformation begins.
Q: Which international locations do you export to? What proportion of your annual manufacturing is made up of exports?
Marios Gkotsopoulos: Over time, Greco Strom has steadily expanded its worldwide footprint, proudly exporting to a various vary of markets. In the present day, our merchandise could be present in international locations equivalent to Romania, Albania, Israel, Malta, France, Tunisia, Italy, Czech Republic, Cyprus, Serbia, Germany, and Estonia, and our growth journey is much from over.
Every new market represents not solely a chance for development but additionally an opportunity to share our philosophy of high quality sleep with individuals throughout cultures and existence. Exports at the moment account for roughly 6–8% of our annual manufacturing, a determine that continues to rise as demand for premium, sustainable sleep options grows worldwide.
For us, that is just the start. Our imaginative and prescient is to strengthen our presence in present markets whereas coming into new ones, at all times staying true to the values of expertise, innovation, and authenticity that outline Greco Strom. Finally, worldwide growth is just not merely about numbers or percentages—it’s about constructing significant relationships with companions and shoppers throughout the globe and making certain that the Greco Strom title turns into synonymous with superior sleep, wherever on the earth it’s discovered.
Q: You additionally manufacture youngsters’s mattresses in addition to mattresses for lodges. What specs ought to these two classes of mattresses have?
Marios Gkotsopoulos: In terms of youngsters’s mattresses, our philosophy is guided by one precept: security and wholesome growth above all else. The supplies we use are fastidiously chosen for his or her softness, breathability, and sturdiness, making certain that the kid’s physique is supported at each stage of development.
Past ergonomics, we prioritize hypoallergenic materials and certifications that assure most hygiene and safety. In any case, a mattress is not only a floor for sleep, it’s the basis of a kid’s relaxation, consolation, and wellbeing. We additionally pay shut consideration to the particular wants of various age teams. Our purpose is at all times the identical: to offer a secure, supportive, and nurturing sleep surroundings that contributes to the wholesome growth of each youngster.
Within the hospitality sector, the necessities are fairly completely different. A lodge mattress should supply common consolation to fulfill the expectations of company with numerous physique varieties and preferences. To realize this, we use premium layers, high-resilience foams, and superior pocket spring methods that guarantee each consolation and sturdiness, even underneath each day use.
However past specs, what actually units a lodge mattress aside is the sleep expertise it presents. Visitors ought to really feel relaxed from the primary second they lie down, and that sensation should stay constant over time. That’s why we work carefully with hoteliers, tailoring options to the distinctive character of every property and making certain that the sleep expertise turns into one of many highlights of their keep.
Whether or not for kids or lodges, our philosophy stays the identical: each mattress we create is designed with care, precision, and deep respect for the individuals who sleep on it.
Q: What’s subsequent on your firm?
Marios Gkotsopoulos: The way forward for Greco Strom is outlined by development, innovation, and an unwavering dedication to excellence. One among our fast targets is to additional improve the coaching and growth of our individuals, each our gross sales companions and our wider group. By investing in seminars, workshops, and steady schooling, we be certain that each particular person representing Greco Strom embodies the values, data, and experience that distinguish our model.
On the identical time, analysis and innovation stay on the core of our technique. We’re decided to proceed exploring new applied sciences, sustainable supplies, and superior design ideas that may set new requirements within the sleep trade. Our goal is not only to answer market developments, however to actively form them by introducing pioneering options that elevate the sleep expertise worldwide.
Equally essential is our imaginative and prescient of increasing Greco Strom’s presence past borders. As demand for high-quality, sustainable sleep merchandise grows globally, we see super alternative to carry our philosophy and merchandise to new markets, at all times sustaining the authenticity and craftsmanship that outline us.
Finally, “what’s subsequent” for Greco Strom is a journey of steady evolution—pushed by ardour, accountability, and a deep respect for the individuals we serve. For us, the best reward is understanding that each step ahead strengthens our means to supply one thing timeless: the present of actually restorative sleep.
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