OneSignal is a well-liked buyer engagement platform primarily identified for its push notification capabilities. It additionally helps different channels like e-mail, SMS, and in-app messaging.
Nevertheless, bigger groups typically resolve to search for options to OneSignal that supply:
- Entry to extra channels like WhatsApp, on-site, and digital adverts.
- Engagement and personalization instruments for web sites and cellular apps.
- Different superior functionalities for personalization and omnichannel advertising automation.
On this information, we’ll discover the 9 finest OneSignal options and opponents, together with:
- Insider
- Braze
- Iterable
- WebEngage
- MoEngage
- Airship
- CleverTap
- iZooto
- PushEngage
The primary seven choices are versatile omnichannel platforms. They’re a sensible choice for bigger companies seeking to increase past OneSignal’s limitations and leverage extra channels and superior personalization instruments.
The ultimate two are easier push notification options. They’re excellent for small companies or people seeking to attain their prospects solely through push notifications in a easy, cost-effective method.
1. Insider
Insider is our AI-native omnichannel expertise and buyer engagement platform. Over 1200 enterprise manufacturers like Puma, Toyota, CNN, Coca-Cola, and Unilever depend on it to:
- Attain prospects on 12+ channels.
- Create customized buyer experiences throughout these channels to drive conversions, income, and retention.
- Sew collectively each single buyer interplay to construct a transparent image of shoppers’ behaviors, pursuits, wants, and preferences.
- Consolidate their martech stack to enhance effectivity, scale back complete value of possession (TCO), and drive the next advertising return on funding (ROI).
- And far more.
Uncover the ability of Insider — discover our interactive product demos now.
Clients and business consultants constantly rank Insider as the highest answer supplier in classes like:
- Advertising automation (by G2).
- Personalization engines (by Gartner).
- Omnichannel advertising platforms (by IDC).
Subsequent, we’ll discover why Insider generally is a nice various to OneSignal in case you’re seeking to take your buyer engagement efforts to the following degree.
Profit #1: Entry to 12+ channels and superior personalization instruments
Insider offers you unmatched channel breadth — from e-mail, SMS, and WhatsApp to on-site, cellular apps (iOS and Android), digital adverts, and far more.
This ensures you may attain and interact prospects on their most well-liked touchpoints. Simply as importantly, our platform allows you to personalize your efforts throughout these channels for optimum relevance and engagement.
For instance, listed below are some components and channels you may personalize with our platform:
- Net and cellular app product suggestions via varied suggestion methods — like location-based bestsellers, steadily bought collectively, or new arrivals. Our AI also can mix completely different methods to realize the best-possible outcomes. Instance: Avon used our product suggestions to realize a 78% improve in conversions.
- Emails by simply including prospects’ names, birthdays, cart gadgets, or customized product suggestions in every e-mail to extend open and clickthrough charges. Plus, our platform helps AMP emails, so you may create web-like experiences that permit prospects to browse gadgets, reply questions, and make reservations with out leaving your emails. You may consult with our e-mail advertising software program information to know extra!
- Messaging channel communications throughout SMS, WhatsApp, Fb Messenger, Instagram, and extra. You may ship promotional messages, transactional updates, value drop alerts, back-in-stock alerts, and occasion reminders. You may also have AI-powered, two-way conversations at scale to market, promote, and reply prospects’ questions shortly.
- Net and cellular push notifications, together with recurring, carousels, cart reminders, in-stock alerts, and plenty of others. These might be customized to drive engagement and income in a cheap means. Instance: Marks & Spencer used our net push notifications to realize a 15.1% cart restoration fee, which is 353x greater than the business common.
- Website search outcomes through Eureka — our AI-powered web site search and merchandising instrument. This can be a good way to enhance conversion charges, scale back bounce charges, and improve common order worth (AOV) by guaranteeing all guests discover what they’re on the lookout for as quick as attainable.
For a deeper dive into Insider’s broad channel help and personalization capabilities, try our information: How one can obtain personalization at scale.
Profit #2: AI-powered omnichannel advertising automation.
Apart from simply having access to a plethora of channels, Insider’s buyer journey builder allows you to create and automate customized campaigns throughout these touchpoints.The method is managed through a easy drag-and-drop editor that anybody can use. You may also leverage one among our many premade templates to launch campaigns as shortly as attainable.
For instance, you may set off automated workflows or total omnichannel campaigns through:
- Occasions, which might be any actions in your web site or app, equivalent to web page visits, add-to-cart occasions, or accomplished purchases.
- Attribute modifications, like a non-regular buyer instantly visiting a product 3 times every week.
- Value drops.
- And extra.
From right here, you may choose channels, automation triggers, situations, wait occasions, and far more. We’ve explored many journey orchestration methods and concepts within the following guides:
- The complete information to advertising automation (Platforms & examples).
- 8 confirmed eCommerce advertising automation methods and instruments.
- How one can use a buyer journey builder to spice up income (with examples).
Moreover, you may depend on our AI-powered instruments for quick marketing campaign creation and automated optimization based mostly on prospects’ wants and preferences. These instruments embrace:
- Ship-Time Optimization and Subsequent-Greatest Channel Choice, which analyze person conduct to find out the optimum ship occasions and channels for every message.
- A/B Take a look at Winner Auto-Choice, which analyzes the outcomes of your A/B exams and routinely guides customers to the successful variants based mostly on a metric you’ve chosen beforehand (e.g., like open charges, conversion charges, income, and so forth.)
- Sirius AI which might construct marketing campaign segments, journeys, textual content, and pictures utilizing textual content prompts. You may present easy textual content prompts together with your finish objective and our Generative AI will do the heavy lifting of making buyer segments, omnichannel journeys, marketing campaign copy, and pictures in a matter of seconds.
For a real-life instance of Insider’s omnichannel potential, try our case research with NA-KD.This model unified their information in our eCommerce CDP to get a single supply of fact for all customer-focused initiatives.
Then, NA-KD’s digital advertising staff used our platform’s broad channel attain to launch hyper-targeted campaigns throughout e-mail, SMS, WhatsApp, net push, and app push. This allowed them to attain prospects with the fitting messages, on the fitting channels, and on the proper occasions — e.g., whereas they have been looking the web site, chatting on WhatsApp, or scrolling via social media.
Utilizing this new method NA-KD generated a 25% improve in buyer lifetime worth (CLTV) and a 72x ROI in 12 months.
Profit #3: World-class buyer success staff
As an enterprise-grade answer supplier with 1200+ workers, Insider constantly delivers quick, high-quality customer support throughout the globe. That’s why prospects rank Insider as the perfect answer on the subject of ease of use, ease of setup, high quality of help, and time-to-value.
In a nutshell, our consultants make it easier to via each step of platform onboarding and administration, together with:
- Setup, migration, and deployment: Our groups make sure you deploy Insider as quick as attainable at no additional setup value. They make it easier to contain the fitting industrial and technical stakeholders within the course of.
- Technique growth and implementation: The expansion managers can have a look at your analytics and buyer behavioral information earlier than kick-off. That means, they can provide you actionable ways that may drive outcomes as quick as attainable.
- Drawback decision: Any questions or points are shortly resolved by consultants deeply accustomed to the Insider platform, your advertising objectives, and challenges. All our help groups work in-house, so that you don’t want third-party businesses or system integrators.
Profit #4: Unified buyer information and streamlined advertising operations
Constructing efficient and customized advertising methods is barely attainable with a stable understanding of your prospects’ journeys. That’s why Insider helps you deliver collectively all related buyer information from completely different sources right into a single handy database through our buyer information platform (CDP).
Our CDP can unify information from any on-line or offline supply — together with buyer relationship administration programs (CRMs), content material administration programs (CMSs), APIs, analytics platforms, point-of-sale units, customer support instruments, different CDPs, and extra.
The CDP makes use of this unified information to create 360-degree buyer views that provide you with insights into:
- Earlier purchases and looking histories.
- Channel reachability and integrations throughout completely different touchpoints like e-mail, SMS, or WhatsApp.
- Predictive advertising traits, equivalent to probability to buy, probability to have interaction on a channel, low cost affinity, and far more.
Having all buyer information unified in a single place removes the necessity to continually bounce between completely different instruments and painstakingly combine information sources.
This makes it a lot simpler to launch high-converting campaigns. As an illustration, Highlight Retail Group lowered its marketing campaign launch occasions by 80% because of our CDP and Insider’s information activation channels.
To find out how Insider might help your online business obtain its objectives as nicely:
- Discover what makes our platform completely different.
- Learn the way Insider compares to different omnichannel options.
- Guide a free customized demo to see how our platform might help you obtain your online business objectives.
2. Braze
Braze is a buyer engagement platform with instruments for:
- Knowledge aggregation and reporting.
- Actual-time information activation throughout channels.
- Journey orchestration and experimentation.
Manufacturers use Braze to have interaction prospects throughout a wide range of channels, together with e-mail, SMS, WhatsApp, push notifications, and extra. The platform additionally has web site engagement and personalization options however they’re fairly restricted in comparison with options like Insider.
Study extra: 11 Braze options for cross-channel advertising.
3. Iterable
Iterable is an omnichannel advertising platform for e-mail, SMS, WhatsApp, and push notifications. The platform additionally affords embedded messaging for in-line messaging for cellular apps and web sites which helps interact prospects on the proper occasions. Lastly, Iterable’s AI suite helps entrepreneurs generate journeys, predict buyer conduct, and optimize ship occasions.
Study extra: 10 Greatest Iterable opponents and options in 2025 (in-depth look).
4. WebEngage
WebEngage is a multi-channel buyer engagement platform. It helps channels like e-mail and SMS and affords instruments for personalizing net and cellular app experiences. It additionally helps entrepreneurs unify their information, carry out person segmentation, personalize campaigns, and analyze their outcomes. It may possibly additionally combine with Fb and Google Adverts to enhance advert focusing on precision.
Study extra: 7 WebEngage options for buyer engagement.
5. MoEngage
MoEngage is a cross-channel buyer engagement platform for entrepreneurs and product homeowners. It helps 10+ channels, together with e-mail, SMS, WhatsApp, push notifications, and digital adverts. Moreover, MoEngage will also be used for information aggregation, omnichannel automation, and on-site engagement (though its web site engagement and personalization capabilities are restricted).
Study extra: 7 finest MoEngage options for advertising groups.
6. Airship
Airship is a buyer expertise platform centered totally on cellular app engagement and personalization (though it additionally has options for web sites). The platform collects buyer information and helps entrepreneurs construct customized journeys based mostly on that information. It helps six essential channels — cellular app, net, push notifications, e-mail, SMS, and cellular pockets.
7. CleverTap
CleverTap is a buyer engagement platform centered on serving to advertising groups maximize CLTV. It does that by accumulating and segmenting buyer information and letting groups activate that information with customized campaigns throughout e-mail, push notifications, SMS, WhatsApp, and different channels. Whereas it additionally affords net engagement and personalization, CleverTap’s essential strengths stay cellular app engagement and analytics.
8. iZooto
iZooto promotes itself as an owned viewers advertising platform. It’s particularly constructed for publishers seeking to interact audiences and maximize their monetization efforts. The platform is closely centered on push notifications however it additionally helps e-mail as a channel. By way of pricing, iZooto’s paid plans begin at $85/month for as much as 3 web sites.
9. PushEngage
PushEngage is a push notification service for net, cellular app, and PWA push notifications. It’s versatile and simple to make use of whereas providing integrations with CMSs and eCommerce platforms (like WooCommerce, WordPress, and Shopify) and fashionable advertising instruments (like HubSpot and OptinMonster). PushEngage additionally affords a free plan whereas its paid plans begin at $19/month for as much as 100,000 subscribers.
Take your buyer engagement efforts to the following degree with Insider
Insider is a perfect various to OneSignal for groups seeking to attain prospects on extra channels, use superior web site personalization, and associate with the best-in-class buyer help groups.
In brief, Insider might help you:
- Consolidate your buyer information in a real enterprise CDP and get 360-degree views of all prospects.
- Section audiences utilizing customary, predefined, and AI-powered predictive traits for exact buyer focusing on.
- Get entry to a plethora of channels from one platform, like SMS, e-mail push notifications, on-line adverts, WhatsApp, Fb Messenger, and extra.
- Velocity up marketing campaign creation with confirmed templates for various channels, industries, and use instances.
- Personalize all buyer touchpoints to maximise their conversion charges and advertising budgets.
Lastly, our world buyer help groups will guarantee you may deploy Insider and see worth from our platform as quick as attainable.Click on right here to guide a demo with our staff and find out how Insider might help you attain your online business objectives.
