Let’s be trustworthy. When the Renters’ Reform Invoice will get talked about, most landlords both roll their eyes or really feel a bit sick.
And to be truthful, that’s comprehensible. Headlines are stuffed with speak about Part 21 being scrapped. Extra purple tape. Extra compliance. Extra strain. No surprise some landlords are questioning if it’s well worth the problem anymore.
However whereas the media makes all of it sound terrifying, one of the best letting brokers know the reality: sure, issues are altering, but it surely doesn’t need to be scary. In truth, it’s a giant likelihood to indicate landlords simply how precious you actually are.
As a result of that is the second the place you show you’re not simply there to gather hire and listing properties on-line. You’re there to information, clarify, and assist landlords keep away from getting caught out.
And proper now, that steering issues greater than ever.
Most landlords are asking the identical questions on the market:
• What’s really altering?
• Do I have to do something?
• Am I nonetheless protected if issues go flawed?
• Will this have an effect on my present tenants?
• Ought to I alter how I let my property?
They’re not in search of drama. They need clear solutions. And the brokers who give them that, calmly and confidently, are those they’ll stick to.
The good brokers proper now, aren’t ready for landlords to get in contact. They’re already on the market, serving to. Sending out updates in regular language. Recording fast movies. Reserving in chats. Telling the reality with out making an attempt to scare folks.
They’re not simply saying “Part 21 goes.” They’re saying: right here’s what meaning. Right here’s how we’ll nonetheless make it easier to get your property again if you want to. Right here’s what to do now so that you’re not caught off guard.
That’s what landlords want from their lettings agent.
As a result of in case you’re the one who helps them really feel in management, you’ll be the one they hold paying each month.
Quite a lot of letting brokers are nonetheless making an attempt to win enterprise by saying “we’re on Rightmove” and “we do inspections each 3 months.” However that’s not sufficient anymore.
Landlords are burdened. They need somebody who will get it. Somebody who’s a step forward. Somebody who makes their life simpler.
That’s the win right here.
Take this all onboard and also you cease being “simply one other agent” and begin changing into the individual they depend on. You’re not chasing them. You’re main them. And when that occurs, every part will get simpler. They keep loyal. They belief your recommendation. They cease haggling on charges.
As a result of when the market feels unsure, folks stick to the one that helped them by way of it.
So in case you’re a letting agent studying this, that is your second to shine. Whereas everybody else is panicking or sitting again ready for updates, get on the market and lead.
Landlords in instances of change don’t simply need noise. They need somebody who is aware of what they’re doing and might clarify it with out sounding like a robotic.
Be that individual in your market, if you’re, you received’t simply survive these modifications. You’ll come out stronger for it.
Rachel Ollington is a former property company proprietor who now specialises in consultancy, coaching, and talking throughout the property sector.
