John D Wooden & Co is marking Halloween this yr with a sequence of themed actions throughout its branches and social media channels.
Now a longtime annual occasion for the company, the marketing campaign contains returning favourites such because the Haunted Home Drawing Competitors and a Halloween-themed window show problem.
Branches are as soon as once more that includes fictional “spooky” property listings, with this yr’s additions together with Hellgrave Sq., East Struggling, Barce-lonely, and Château de Doom.
Youngsters from native colleges have been invited to participate within the Haunted Home Drawing Competitors, with successful entries displayed in department home windows. Employees throughout the community are additionally adorning workplaces as a part of an inside window dressing competitors.
For 2025, the advertising and marketing staff launched a brand new initiative — taking to the streets of London to movie quick interviews with the general public about Halloween favourites, from “nightmare neighbours” to basic horror movies. The clips have been shared on TikTok as a part of the agency’s wider social media engagement.
Chris Kelly, head of promoting at John D Wooden & Co., commented: “Our Halloween marketing campaign has very a lot develop into a part of who we’re as a model. It’s an opportunity for our groups to have enjoyable, join with native communities, and showcase the creativity that runs by way of every thing we do.
“We’ve constructed one thing that individuals stay up for annually – and seeing how a lot pleasure it brings to our shoppers, colleagues, and neighbours is what makes it so particular.”
