SevenCapital and Mark Announce Company Membership Settlement Between 100 Kensington and the V&A 

SevenCapital and MARK Capital Administration have introduced a company membership settlement between 100 Kensington, the brand new £500 million (GDV) residential led improvement on West Cromwell Street, offering the one new vertical village within the Royal Borough of Kensington and Chelsea, and the V&A, a household of museums devoted to the ability of creativity.

100 Kensington is positioned only a quick stroll from V&A South Kensington, on London’s world well-known Museum Mile. With its deal with the life-changing advantages of inspiring up to date structure and good design, the membership settlement enhances 100 Kensington and owners’ entry to the V&A’s vital collections of images, vogue, textiles and print, and to landmark ticketed exhibitions and unique occasions, highlighting the distinctive cultural life-style.

With an architectural masterplan by John McAslan & Companions and detailed design by Corstorphine & Wright, 100 Kensington will present a brand new architectural gateway for Kensington, with seven placing buildings designed round a central podium backyard incorporating the tallest tower thus far within the borough, and offering 462 new properties, together with 276 market sale flats and 186 inexpensive properties.

The brand new vertical village additionally affords gardens and terraces, a pavilion constructing for cinema screening and occasions; a well being membership with fitness center, swimming pool; concierge, retail and workplace premises.

Heralding a brand new commonplace for up to date structure and inside design within the Royal Borough of Kensington and Chelsea, 100 Kensington makes a brand new chapter within the story of the borough, which is indelibly related with the story of design itself, embodied by the V&A’s unrivalled everlasting collections and expertly curated exhibitions.

Because the constructing of 100 Kensington progresses, and relationships with consumers develop, choose invites to V&A reveals, previews and particular occasions and actions can be provided.

With its origins relationship again to 1852, the V&A is a household of museums devoted to the ability of creativity, artwork, design and efficiency. With a mission to champion design and creativity in all its varieties, advance cultural information and encourage makers, creators and innovators all over the place, it shares the 5,000 12 months outdated story of creativity by exhibitions, occasions, instructional programmes, digital experiences, conservation, analysis and an ever-evolving nationwide assortment of over 2.8 million objects spanning each artistic self-discipline.

The museum has consistently developed in its amassing and public interpretation of artwork and design, in the present day housed in one of many best teams of Victorian and fashionable buildings in Britain. Whereas the unique South Kensington web site, with its basis stone laid by Queen Victoria in 1899, is legendary for its blockbuster sell-out reveals, lately together with Gabrielle Chanel: Style Manifesto; Christian Dior: Designer of Desires; and Alexander McQueen: Savage Magnificence, it has outposts on the Younger V&A in Bethnal Inexperienced, East London, a spot for younger individuals to think about, play and design, and get impressed by a group of 2000 toys, characters, objects and artworks from all over the world and all through historical past., and V&A Dundee, on the Scottish metropolis’s reimagined waterfront.

The newest growth has been to Queen Elizabeth Park, in Stratford, East London, with V&A East Storehouse having simply opened its doorways. Right here, you’ll discover Roman frescoes, Samurai swords and high fashion items on present in over 100 mini curated shows, in addition to the David Bowie archive opening in September 2025. The particular ‘Order an Object’ service allows you to select any object within the assortment and e book a private viewing.

Subsequent 12 months, the hotly anticipated V&A East Museum, additionally in Queen Elizabeth Park, will open its doorways, created in partnership with younger individuals, impressed by East London’s artistic heritage, and the worldwide voices which might be shaping up to date tradition. 

Constructing a particular relationship with the V&A, one among its most prestigious and thrilling neighbours, will enable 100 Kensington to not solely showcase their excessive design values, embodied on the scheme, however to be aligned with these of a world chief within the subject, initially based to coach producers and the general public on the significance of fine design.

James Moody, Chief Working Officer of SevenCapital, says: “The facility of nice design, architectural innovation and impeccable craftsmanship to raise the lived expertise is on the coronary heart of 100 Kensington. We’re massively enthusiastic about our company membership with the V&A, with its native landmark museum and wider household of cultural areas that align with our design values and bridge the hole between the historic and the avant-garde. This new relationship means 100 Kensington could have unprecedented entry and pleasure to a number of the most thrilling cultural occasions of the 12 months, and we all know the V&A is ready to develop into very a lot part of our owners’ lives.”

The 100 Kensington Advertising Suite is positioned at 154-158 Kensington Excessive Road, London, W8 7RL and is open 10am to 6pm Monday to Friday, 10am to 5pm Saturday and 11am to 3pm Sunday.