Jonathan Priestley assumes newly created function as Common Supervisor for International Accountancy Options
IRIS Software program Group (IRIS), a number one international software program supplier of accountancy, payroll, HR and schooling options, as we speak introduced the appointment of Marissa Carlson as Chief Advertising and marketing Officer (CMO). Jonathan Priestley, who beforehand served as interim CMO, assumes a newly created function as Common Supervisor, International Accountancy Options and Transformation. Collectively, these appointments underscore the corporate’s dedication to delivering customer-first innovation that allows each shopper success and long-term enterprise progress.
Marissa Carlson, who will assume her function on November 10, will oversee international advertising and marketing for the organisation. She brings practically 20 years of expertise scaling high-growth companies and constructing high-performing advertising and marketing groups. A customer-centric business government, Carlson most not too long ago served as CMO at TigerConnect, the place she led the go-to-market planning and strategic model repositioning of the corporate’s unified communications options. Beforehand, Carlson was CMO at Intelerad, the place she constructed international model recognition and drove the corporate’s fast enlargement within the US acute care market.
“Marissa is an distinctive addition to our government management workforce as we enter our subsequent section of transformational progress,” mentioned Jason Dies, CEO of IRIS Software program Group. “She has a confirmed monitor report of deeply understanding buyer wants, positioning options that ship actual worth to clients, and constructing world-class advertising and marketing groups that drive outcomes. That is an extremely thrilling time for IRIS. We’ve got important momentum throughout our enterprise, and Marissa’s management and expertise will assist us capitalize on the alternatives forward.”
“Becoming a member of IRIS at such a pivotal second is an unimaginable alternative,” mentioned Carlson. “The corporate has a strong basis and a proficient workforce throughout the globe. Collectively, we’re poised to speed up progress in our core UK and North American markets, whereas increasing internationally and creating long-term worth for our clients.”
Buyer-focused chief to imagine international accountancy function and construct on basis of important market phase
Priestley’s new function as Common Supervisor for International Accountancy Options and Transformation will drive market technique, product positioning and business enablement for IRIS’ accountancy enterprise, the inspiration of the corporate’s heritage.
“Jonathan’s deep experience in launching our cloud-based options within the UK, mixed along with his shut relationships with our accountancy shoppers and distinctive market views, makes him uniquely positioned for this new function,” mentioned Dies. “He’ll guarantee our accountancy options stay firmly rooted in our clients’ evolving wants, driving not solely gross sales effectiveness and retention, but in addition making certain we proceed to ship the innovation and worth our shoppers depend upon.”
Dies added: “I need to thank Jonathan for his devoted management of our advertising and marketing workforce over the previous a number of months, and I’m enthusiastic about what’s on the horizon.”
