Proptech platform Homemove has acquired property search web site House.co.uk to strengthen its ambition to construct the UK’s most complete free-to-list vacation spot for property brokers and residential movers.
By combining Homemove’s AI-led platform and product improvement with House.co.uk’s established model and market information, the acquisition creates a contemporary listings vacation spot designed to attach each a part of the shifting journey on a single platform, together with first searches, viewing, supply, conveyancing and shifting in.
Homemove plans to reinforce House.co.uk with sooner looking out, agent messaging and built-in reserving instruments, milestone monitoring and listings with extra detailed property insights. Listings will stay free for brokers, whereas elective premium upgrades and downstream shifting providers will present income progress for the Homemove ecosystem.
“Portals have turn out to be revenue engines as an alternative of product corporations that target enhancing the shopping for and promoting expertise for property brokers and customers alike,” says James Freestone, co-founder and CEO at Homemove.
“We’re constructing the UK’s most product-led listings vacation spot – one which monetises outcomes, not property brokers. House.co.uk will stay free-to-list for property brokers ceaselessly and can present an enriched and built-in full shifting expertise for residence movers.”
House.co.uk will retain its identify and proceed to evolve beneath Homemove’s possession. Founder Ben Horton and co-founder Doug Shephard will stay as strategic advisers for twelve months.
The deal, for an undisclosed sum, follows Homemove’s £3.8m seed spherical earlier this yr.
