Property business veteran Mal McCallion has introduced his newest enterprise – an AI-driven property search platform known as MyPorta, developed underneath the venture title IntelProp.
Designed to be totally optimised for AI and voice search, the platform goals to make property listings simply discoverable by means of conversational know-how.
Set to launch publicly within the first quarter of 2026, MyPorta will supply free, open-ended property listings, positioning itself as an alternative choice to the UK’s established portals.
McCallion, who helped launch Primelocation in 2000 and Zoopla in 2008, stated the venture displays his perception in AI’s potential to reshape how folks seek for, assess, and act on property alternatives.
“At present we’re launching a model that stands for one thing very totally different,” stated McCallion. “We consider residence search ought to be impressed – reflective of the depth of somebody’s life and future – not only a grid of properties {that a} portal
needs you to see.”
He continued: “With MyPorta, we’re flipping the script: the search adapts to the particular person, not the opposite means round. And we’re additionally flipping how dominant property platforms become profitable.
“The way forward for portals is constructed from income gained by means of nice service to shoppers – not relentlessly grabbing as a lot as doable from hard-pressed property and letting brokers.”
