What Leaders Anticipate to Hear at 2025 HFMA Annual Convention

Editorial Team
5 Min Read


As healthcare finance leaders put together to collect for the upcoming HFMA Annual Convention, they face a well-known however intensified set of challenges: shrinking margins, rising operational prices, and an more and more advanced reimbursement panorama. This yr, nonetheless, a dominant theme emerges from the dialog: the function of Synthetic Intelligence in revolutionizing the income cycle.  We requested six healthcare executives for insights on what key themes/tendencies they anticipate to be essentially the most talked at this yr’s HFMA Annual Convention. 

Ryne Natzke, TrustCommerce, a Sphere firm that gives monetary applied sciences to the nation’s largest well being programs

The HMFA Annual Convention is a superb alternative to attach with our companions and be taught extra about the place the RCM trade goes. AI is bringing ahead loads of modifications, each with merchandise and processes, and I’m wanting ahead to seeing the methods the place it continues to get utilized to assist enhance the affected person monetary expertise.

Michelle Durbin, Supervisor, Answer Administration for Ventus, Altera Digital Well being

I feel that AI will likely be one of many foremost subjects of curiosity once more this yr, as most healthcare organizations need to use AI and robotic course of automation (RPA), however many nonetheless aren’t positive how you can begin to maximize their ROI. Within the income cycle world, denials are skyrocketing. Organizations ought to leverage these applied sciences to rapidly rework denials as soon as obtained and even predict and stop denials outright. Analysis means that as much as 65% of denials are by no means resubmitted, which interprets to misplaced income and missed alternatives to put money into affected person care and course of enhancements. On the flip facet, using AI opens new prospects for safety threats. Healthcare leaders should do their due diligence to reduce these dangers whereas maximizing effectivity and accuracy within the income cycle by way of AI and RPA.

Anurag Mehta, CEO & Co-Founder, Omega Healthcare

As healthcare leaders convene for the upcoming HFMA Annual Convention, I anticipate AI [AI, GenAI, Agentic AI] to be within the highlight as a robust engine that’s revolutionizing income cycle administration (RCM). In a current Everest Group research, an awesome majority (85%) of senior healthcare executives surveyed consider AI will considerably enhance efficiencies in RCM operations over the subsequent 5 years. We’re wanting ahead to assembly with healthcare leaders to debate how we might help them leverage AI-enabled options to reinforce operational and monetary efficiency.

Frank Forte, CEO, EnableComp

At this yr’s HFMA, hospital and well being system leaders aren’t simply searching for fast fixes — they’re searching for clear solutions on how you can navigate a reimbursement panorama that’s solely getting extra advanced. Conventional RCM methods can’t sustain. Executives need to know how you can adapt, the place to speculate, and which companions can carry the analytics, regulatory perception, and automation wanted to thrive. The reply lies in collaboration. With the appropriate strategic partnerships, organizations can cut back denials, improve money movement, and set up a extra resilient income cycle.

Ralph Keiser, CEO, ArcheHealth

This will likely be my first HFMA convention in just a few years, however I’m positive that monetary leaders are nonetheless going through lots of the identical ongoing challenges round rising prices and diminishing reimbursements. With the emergence of AI-based options, I anticipate loads of discussions about methods organizations can deploy applied sciences that spotlight course of inefficiencies, allow proactive efficiency administration, cut back prices, and assist create sustainable margin progress.

Kevin Freeman, Chief Business Officer, Well being Catalyst

As we head into HFMA, I’m planning to listen to daring concepts and significant conversations about navigating a few of the hardest challenges we’re going through, together with shrinking margins, rising regulatory complexity, the looming affect of Medicaid cuts, and an exhausted workforce. Healthcare organizations are nonetheless grappling with all of this, usually with out the sources or technical infrastructure they want. Expectations are rising, and these organizations want help to satisfy calls for head-on.

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