Property trade veteran Mal McCallion has introduced the launch of a nationwide tour to advertise his newest enterprise – MyPorta, an AI-driven property search platform developed below the venture identify IntelProp.
The tour will take McCallion throughout 60 places in 60 days as he introduces brokers and home-movers to a totally optimised for AI and voice search, making property listings simply discoverable via conversational know-how.
Set to launch publicly within the first quarter of 2026, MyPorta will provide free, open-ended property listings, positioning itself as a substitute for the UK’s established portals.
McCallion, who helped launch Primelocation in 2000 and Zoopla in 2008, stated the venture displays his perception in AI’s potential to reshape how individuals seek for, assess, and act on property alternatives.
Dubbed the ‘Rightmove Resistance Tour 2: The Reckoning’, this will probably be McCallion’s second promotional tour, following an occasion held earlier this 12 months.
McCallion says he goals to faucet into the frustration some brokers really feel towards Rightmove and in the end win their enterprise.
“I’ve heard some really devastating tales of how Rightmove’s relentless fee-raising has harmed people and their households,” he stated.
“Important sickness, debt and devastation are the human tales behind Rightmove’s pointless and unethical price hikes. Alongside these tragedies are all the opposite brokers out there struggling to pay these charges – stopping recruitment, not rising into strategic cities and even reducing again on the standard Christmas events, just because Rightmove takes a lot,” McCallion continued.
Masking 60 places in 60 days, every session will final for one hour.
McCallion added: “The unique Rightmove Resistance Tour confirmed simply how a lot brokers wish to perceive what’s taking place in know-how and the way it can free them from their present shackles.
“AI is bringing a change in shopper behaviour – and with it a one-off alternative to cease Rightmove from brutally growing charges yearly.
“Each agent ought to come alongside to easily perceive what’s on the market – no matter whether or not they’re going to take motion or not. It’s native, targeted and educated. On the begin of an important 2026, it is a couple of hours you couldn’t make investments any higher.”
To register for the Tour, brokers simply have to click on right here.
