Veteran SaaS advertising and marketing chief joins Karbon to speed up international growth, strengthen buyer advocacy, and advance the corporate’s management in AI-powered follow administration.
Karbon, the worldwide chief in AI-driven accounting follow administration software program, in the present day introduced the appointment of Brooke Brockman as Chief Advertising and marketing Officer. On this position, Brockman will lead Karbon’s international advertising and marketing and model technique as the corporate continues to increase its capabilities, viewers, and affect throughout the accounting occupation.
Brockman joins Karbon with greater than 15 years of expertise driving development and buyer engagement for main SaaS manufacturers. Most lately, she served as CMO at Buildertrend, the place she helped scale the corporate’s advertising and marketing operate, strengthened buyer loyalty, and positioned the model as an trade standout. Previous to Buildertrend, Brockman led multi-channel campaigns and lifecycle advertising and marketing at promoting companies, and held revenue-focused roles at Fortune 500 firms together with Goal and UPS. Moreover, Brockman was named one in all The Prime 50 Girls Leaders in Software program for 2024 by The Software program Report.
“Brooke is a confirmed chief who is aware of how one can construct trusted manufacturers grounded in buyer influence,” mentioned Mary Delaney, CEO of Karbon. “Her expertise and perspective will assist us share Karbon’s story with even larger attain as we proceed to steer the occupation ahead via AI-driven innovation, automation, and linked agency intelligence.”
In her position, Brockman will give attention to deepening market presence, amplifying buyer advocacy, and evolving the Karbon model to mirror the corporate’s management in driving AI adoption within the occupation for smarter operations.
“Karbon has redefined what’s potential for accounting companies by combining innovation with a deep understanding of how groups really work,” mentioned Brockman. “I’m thrilled to assist amplify that story and assist the purchasers and companions shaping the following chapter of the occupation.”
Brockman’s appointment follows Karbon’s latest acquisition of AI-powered advisory platform Aider and underscores the corporate’s ongoing funding in management, innovation, and buyer success, driving the following technology of AI-powered, trendy accounting companies worldwide.
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