Regardless of what can politely be described as a testing market within the British capital this 12 months, the Black Brick group has nonetheless helped its purchasers buy some £80m-worth of houses in 2025, starting from pied-a-terre flats to trophy mansions.
Whereas it is not going to go down in historical past as a classic 12 months for London property, for a shopping for agent 2025 has in some ways been an ideal setting by which to work.
With some distributors clinging to the concept that their house is price greater than it truly is, consumers have actually wanted our skilled recommendation to keep away from overpaying. And an absence of significant consumers implies that some excellent value cuts have been achieved.
These are our greatest offers of 2025:
Largest low cost
The ink is simply drying on Black Brick’s most dramatic value lower negotiation of the 12 months – we now have simply helped a consumer shave £750,000 of the asking value of their dream household house in Maida Vale.
The two,700 sq ft duplex house on sought-after Randolph Avenue was in the marketplace for £5.25m once we confirmed it to our purchasers, a European household who wanted to be inside a half-hour commute of the British Library. They cherished the gorgeous light-filled flat, awash with interval options, and with its personal backyard and entry to a communal backyard. However they had been barely much less enamoured of the £5.25m price ticket.
We started a fragile negotiation with the promoting agent.
“We at all times think about who the vendor is, why they’re promoting and what the comparable gross sales knowledge is telling us in regards to the present marketplace for comparable properties within the space,” defined Tom Kain, a associate at Black Brick. “On this occasion the seller had a must promote earlier than the top of the 12 months for tax causes.”
This technique, mixed with the sluggish and unsure state of the prime property market plus Black Brick’s popularity and longstanding observe file, labored. We secured the property for £4.5m – a reduction of greater than 14 per cent. As soon as the sale had accomplished we additionally launched our purchasers to a group of tried-and-tested consultants, together with architects and contractors, as they now plan on upgrading the property.
Finest off market deal
It’s no secret that lots of London’s best possible properties by no means hit the property portals – as a substitute they’re offered in a discreet gray market primarily based very a lot on networks of contacts.
Black Brick went underground to supply a wonderful mansion flat on modern Mount Road, Mayfair, for Swiss purchasers who wished a household flat they might share with their youngsters who’re dwelling in London for work and research.
They wished to purchase in two of London’s hottest neighbourhoods, Mayfair or Marylebone. Safety was vital, and since one of many purchasers is an inside designer she had a eager eye for structure and lightweight.
Nothing on the open market fitted the invoice however we had been capable of assist discover a gorgeous first flooring flat in a newly-renovated constructing. Provide on Mount Road, prized for its fastidiously curated vary of bars, outlets, and eating places, tends to be low, so the circa 1,000 sq ft house was an actual discover.
In actual fact, mentioned Camilla Dell, managing associate at Black Brick, the proprietor hoped to promote the complete constructing however was persuaded to promote this trophy flat individually in a deal that took a 12 months to place collectively. “Our purchasers’ necessities had been robust therefore we needed to look past what was simply overtly out there on the market,” mentioned Dell. “We’re capable of suppose outdoors the field and patiently look forward to the fitting alternative.”
As soon as the deal was agreed we steered our purchasers and helped them navigate the unfamiliar shopping for course of, and so they paid £5.95m for the flat in Might – earlier than rival consumers had been even conscious it was out there. Our non-public consumer property administration group is now taking good care of the flat, so it’s prepared at any time when our purchasers wish to use it.
Finest tremendous prime deal
A very particular property can override underlying market situations, and this Grade I listed villa in Hampstead was definitely particular. The Grade I listed Georgian villa, as soon as house of the a trendy portrait artist, was being quietly offered off market by a boutique agent.
Used variously as an meeting room, full with ballroom and tea room, and an workplace over time, the six bed room weatherboarded home was stylishly redesigned in 2012. Our purchasers fell in love with its mixture of conventional interval options and up to date end. With a younger household they had been in the marketplace for a bigger London home with a spacious backyard and parking – however they didn’t wish to go deep into the suburbs to search out it.
The property was initially listed for £25m, however the asking value had been dropped to £20m by the point we considered it. We had been nonetheless capable of negotiate a considerable seven determine low cost.
As a result of this landmark property is near 300-years-old, and restoration of a Grade I constructing is complicated and costly, it was essential we did our due diligence throughout the gross sales course of. “We due to this fact engaged a heritage specialist to take a look at the work carried out and examine it complied with the mandatory heritage necessities,” mentioned Dell. “The property was additionally in shut proximity to a pub so we undertook specialist surveys to present our purchasers consolation that they might not be disturbed.”
Regardless of all of the work concerned we additionally obtained the deal accomplished in double fast time, taking lower than a month to get the keys into our purchasers’ arms.
Finest townhouse
Tall, slim, and chic, a traditional London townhouse by no means goes out of vogue.
Our purchasers stay within the nation however wished a base within the capital once they got here to us having struggled to search out something appropriate on their very own. They wished a freehold home with a minimum of 3,000 sq ft of dwelling area, and a few outdoors area, ideally inside a one mile radius of Soho.
We discovered them a superbly renovated 5 bed room Georgian townhouse in Manchester Road, Marylebone, which comfortably exceeded their want for area, and had a candy courtyard backyard and is a brief stroll from the bars, eating places, and boutiques of Marylebone Excessive Road and Chiltern Road. We helped them shave £250,000 off the asking value and so they paid £7.5m for the property in Might.
Finest interval pied-a-terre
Our purchasers wished a classy London crash pad near Paddington Station, and in a safe well-run constructing with a porter. Since they deliberate to deliver their canine with them the constructing wanted to be pet pleasant, and so they wished a flat with good pure mild, interval options, and a porter for safety.
Our selection was a wise second flooring flat in a stunning white stucco constructing on Lancaster Gate, a 15 minute stroll to the Station and seconds from Hyde Park for lengthy canine walks.
Our purchasers concurred and gave us the go-ahead to barter. They purchased the flat in July for £4.6m, which was lower than £2,000 per sq ft and £350,000 lower than the asking value.
Sale of the 12 months
Though Black Brick is thought for its experience in shopping for property, it could additionally assist purchasers promote their properties.
A former consumer, who Black Brick assisted with the acquisition of a loft-style house in Gloucester Studios, Primrose Hill, again in 2008 (a 12 months after we opened) obtained in contact earlier this 12 months. After virtually 20 comfortable years within the house, she was transferring to Bathtub and wished our assist to promote the flat.
In a tough market pricing is every thing – consumers are extraordinarily nervous of over-paying – and we inspired her to record the property for a smart value. In consequence, she discovered herself fielding a number of affords and offered the flat in September for £2.49m, £200,000 above the information value.
Rental of the 12 months
London’s gross sales market has been treading water for a lot of 2025, however the rental market is working sizzling, with much more potential tenants than properties, notably on the prime finish of the market.
Nonetheless we had been capable of assist a household of 5, relocating from Singapore, discover their good household home in London. They wished a wise home in a family-friendly neighbourhood with nice facilities, which introduced us to St John’s Wooden, near their youngsters’s faculties and useful for his or her respective places of work. The property discovered was a totally renovated villa on Blenheim Highway, had not but been listed, and with our purchasers’ approval negotiated a 3 12 months tenancy at £16,466 monthly.
